UNIT 1
 Meaning
 Objective
 Forms of communication
 Communication model
 Communication process
 Principles of effective com...
 The word ‘communication’ which comes from
the word communicare, is used in common
talk, usually, to mean speaking or wri...
Communication is a process of passing
information and understanding from one
person to another.
- Keith Davis
Communicatio...
 The term Business Communication is used
for all messages that we send an receive for
official purposes like running a bu...
 Communication is unintentional as well as
intentional
 Communication is a dynamic process
 Communication is systematic...
Communication
helps
organizations
Accomplish individual and
organizational goals
Implement and respond to
organizational c...
Communication
breakdowns are
pervasive
Ineffective communication =
ineffective organizations
Problems arise
when… Directiv...
 Coordination
 Smooth
working
 Effective
decision
making
 Managerial
efficiency
 Co-operation
 Effective
leadership
...
 Sources / sender, is the one who initiates the action of
communicating.
 Audience /receiver is the person for whom the
...
 Sender
 Message
 Encoding
 Channel/medium
 Decoding
 Feedback
Sender Message Receiver Feedback
Encoding Medium Decoding
1. One-way communication
2. Two –way communication
3. Non verbal communication
4. Verbal communication
5. Interpersonal co...
VERBAL
NON -
VERBAL
ONE
WAY
TWO
WAY
INTER-
PERSONAL
INTRA-
PERSONAL
 Communication with words is calledVerbal
Communication.
 Communication using sounds and symbols
like pictures, colors, ...
 Speed
 Record
 Precision and accuracy
 Length
 Expense
 Body language
 Feedback
Oral
Written
 Oral Communication is more natural and
immediate. It is natural to speak when other
person is present.
 It occurs in si...
 Face-to-face conversation
 Telephone conversation
 Presentations
 Public speech
 Interview
 Group Discussion
 Nego...
 Letter
 Memo
 Notice
 Circular
 Report
 Minutes
Each of these has a format and layout which is
fixed by custom.They...
 Powerful means of control
 Cost – economy
 Time economy
 Precision in Communication
 Personal influence
 Faith of e...
 Clear accent and appropriate word choice
 Natural voice and logical sequence
 Brevity
 Precision
 Conviction
 A permanent record
 A legal document
 Accurate and precise
 Repeatedly referred to
 Facilitates defining responsibil...
 Not confidential
 Expensive
 Quick clarification is not possible
 Time consuming
 Problem of interpretation
 Intelligible
 Clear and concise
 Due emphasis on cardinal points
 Simple and positive language
 Courtesy
 Communication through other symbols is called non
– verbal Communication.
 Non –Verbal methods of communication include...
PICTURES
MAPS
CHARTS
DIAGRAMS
GRAPHS
 To provide information
 To control flow of messages
 To make task easy
 To complement verbal message
 To express fee...
 Efficient
 Reliable
 Economic Communication
 Credibility
 Accurate understanding of attitude
 No written proof
 Lack of secrecy
 Applicable only in brief messages
 Difficult to collect information
 Wrong meanin...
 Visual sign language
 Audio sign language
 Body language
(Kinesics)
 Proxemics
 Para language
 There is no feedback from receiver to sender.
 Sender is not sure of receipt of information as well
as understanding by...
 There is active feedback from the receiver to
sender to ensure the receiver understand the
same meaning which the sender...
 IntrapersonalCommunication takes place
within a single person, often for the purpose
of clarifying ideas or analyzing a ...
 Inter Personal Communications takes place
when two or more person are sharing their
information with each other ,face to...
 Downward Communication: this form of
communication is frequent where higher levels
communicate with staff below them. In...
 Horizontal Communication: this occurs b/w
people of the same status – sales
staff, departmental
heads, directors, superv...
 Murphy’s model
 Thill and Bovee model
 David Berlo’s smcr model
 Shannon and Weaver model
 Aristotle’s model
 SMCRE...
◦ Most widely used communication model
developed by Berlo.
◦ Simple and versatile.
◦ This model includes four basic concep...
Attitudes
Communicati
on skills
Knowledge
Social system
Culture
Seeing
Comm.
skills
AttitudesHearing
Knowledg
e
Social
sys...
Information
source Transmitter Receiver Destination
Noise source
Message
Signal Received
signal
Message
Idea
Communicator Or Sender
Message
Medium OfTransmission
Receiver Or Group
Feedback
 Communication is a process of exchanging verbal and
non verbal messages.
 It is a continuous process.The message must b...
 Context -
 Sender / Encoder -
 Message -
 Medium -
 Recipient / Decoder -
 Feedback -
 PRIDE
 PAIBOC
Acc.ToVardaman &Vardaman, an effective
communication is on the basis of 5 English
letters PRIDE.
P : Purpose Of Communicat...
P : Purpose
A : Audience
I : Information
B : Benefit
O : Objection
C : Context
 Clear, brief and complete statement.
 Ideal behaviour.
 Courtesy.
 Adequate transmission technique.
 Confirmation of...
 Clarity
 Correctness
 Conciseness
 Courtesy
 Consideration
 Completeness
 Concreteness
 Clarity is the soul of good business
correspondence.
 The receiver should get the same idea which
the sender wants to c...
 Use short and simple words.
 Use common and simple language.
 Do not give wrong and unwanted
information.
 Right spel...
 Wrong use of words gives bad impression to the
receiver.
 There should be no mistake of
grammar, punctuation or spellin...
 While writing figures one should be very
careful.
 Think clear, plan wisely, and write correctly.
 All information sho...
 Conciseness means to convey information in
fewest possible words.
 The writer is a looser if he was unable to
convey in...
 Courtesy means that to show our expressions and
respect to the reader.
 Courtesy increase good relationship among diffe...
 Consideration means the message with the
receiver in mind.
 Keep your reader's needs in mind as you write.
 A writer s...
 It means that our message should include all
necessary facts and background information.
 It should include everything ...
 It means “to the point” and “error free”.
 Business message should be in plain
language.
 By using concrete facts and ...
Business communication
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Business communication

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Business communication

  1. 1. UNIT 1
  2. 2.  Meaning  Objective  Forms of communication  Communication model  Communication process  Principles of effective communication
  3. 3.  The word ‘communication’ which comes from the word communicare, is used in common talk, usually, to mean speaking or writing or sending a message to another person.  Communication is really much more than that.
  4. 4. Communication is a process of passing information and understanding from one person to another. - Keith Davis Communication is any behavior that results in an exchange of meaning. -American ManagementAssociation
  5. 5.  The term Business Communication is used for all messages that we send an receive for official purposes like running a business, managing an organization, conducting the formal affairs of a voluntary organization and so on.
  6. 6.  Communication is unintentional as well as intentional  Communication is a dynamic process  Communication is systematic  Communication is both interaction and transaction.
  7. 7. Communication helps organizations Accomplish individual and organizational goals Implement and respond to organizational change Coordinate activities Engage in virtually all organizational relevant behaviors
  8. 8. Communication breakdowns are pervasive Ineffective communication = ineffective organizations Problems arise when… Directives are misunderstood Kidding leads to anger Informal remarks are distorted
  9. 9.  Coordination  Smooth working  Effective decision making  Managerial efficiency  Co-operation  Effective leadership  Job satisfaction  Increases productivity  Morale building  Achieving managerial roles
  10. 10.  Sources / sender, is the one who initiates the action of communicating.  Audience /receiver is the person for whom the communication is intended.  Goal/purpose is the sender’s reason for communicating, the desired result of the communication.  Context/environment is the background in which the communication takes place.  Message/content is the information conveyed.  Medium/channel is the means or method used for conveying the message.  Feedback is the receiver’s response to the communication as observed by the sender.
  11. 11.  Sender  Message  Encoding  Channel/medium  Decoding  Feedback
  12. 12. Sender Message Receiver Feedback Encoding Medium Decoding
  13. 13. 1. One-way communication 2. Two –way communication 3. Non verbal communication 4. Verbal communication 5. Interpersonal communication 6. Intrapersonal communication
  14. 14. VERBAL NON - VERBAL ONE WAY TWO WAY INTER- PERSONAL INTRA- PERSONAL
  15. 15.  Communication with words is calledVerbal Communication.  Communication using sounds and symbols like pictures, colors, signs to communicate is called Non –VerbalCommunication.
  16. 16.  Speed  Record  Precision and accuracy  Length  Expense  Body language  Feedback
  17. 17. Oral Written
  18. 18.  Oral Communication is more natural and immediate. It is natural to speak when other person is present.  It occurs in situations like conversations, telephone talk, interviews, conferences, presentations, negotiations, group discussions and meetings.
  19. 19.  Face-to-face conversation  Telephone conversation  Presentations  Public speech  Interview  Group Discussion  Negotiation  Meeting
  20. 20.  Letter  Memo  Notice  Circular  Report  Minutes Each of these has a format and layout which is fixed by custom.They act as documents printed on official stationery.
  21. 21.  Powerful means of control  Cost – economy  Time economy  Precision in Communication  Personal influence  Faith of employees  Soundness of mutual relations  Useful for Communication in meetings & conferences  Presentation of voice and facial expressions.
  22. 22.  Clear accent and appropriate word choice  Natural voice and logical sequence  Brevity  Precision  Conviction
  23. 23.  A permanent record  A legal document  Accurate and precise  Repeatedly referred to  Facilitates defining responsibilities  Essential in some circumstances.
  24. 24.  Not confidential  Expensive  Quick clarification is not possible  Time consuming  Problem of interpretation
  25. 25.  Intelligible  Clear and concise  Due emphasis on cardinal points  Simple and positive language  Courtesy
  26. 26.  Communication through other symbols is called non – verbal Communication.  Non –Verbal methods of communication include all things, other than words and language, that convey meaning.
  27. 27. PICTURES MAPS CHARTS DIAGRAMS GRAPHS
  28. 28.  To provide information  To control flow of messages  To make task easy  To complement verbal message  To express feelings
  29. 29.  Efficient  Reliable  Economic Communication  Credibility  Accurate understanding of attitude
  30. 30.  No written proof  Lack of secrecy  Applicable only in brief messages  Difficult to collect information  Wrong meaning  Physical presence  Difficulty in perceiving
  31. 31.  Visual sign language  Audio sign language  Body language (Kinesics)  Proxemics  Para language
  32. 32.  There is no feedback from receiver to sender.  Sender is not sure of receipt of information as well as understanding by the receipt. Encode Message Channel Receiver decode message ReceiverSender
  33. 33.  There is active feedback from the receiver to sender to ensure the receiver understand the same meaning which the sender intended to convey. Encode Message Channel Receiver Decode Message Decode As Receiver Channel Message Encode As Sender Sender Receiver
  34. 34.  IntrapersonalCommunication takes place within a single person, often for the purpose of clarifying ideas or analyzing a situation.  Other times, intrapersonal communication is undertaken in order to reflect upon or appreciate something.
  35. 35.  Inter Personal Communications takes place when two or more person are sharing their information with each other ,face to face or through any other method.
  36. 36.  Downward Communication: this form of communication is frequent where higher levels communicate with staff below them. In this category are communications like memos, notices, in-house newsletters, company handbook, procedure manuals.  Upward Communication: the upward flow is equally important as the downward flow. Communications are directed upwards to managers, supervisors or directors by using memos, reports, meetings, informal discussions.
  37. 37.  Horizontal Communication: this occurs b/w people of the same status – sales staff, departmental heads, directors, supervisors. As well as memos and reports, and also includes committee meetings, seminars and conferences.  Diagonal Communication: this include tasks which involve more than one department and there is often no obvious line of authority.This type of communication often relies largely on cooperation, goodwill and respect b/w the parties concerned.
  38. 38.  Murphy’s model  Thill and Bovee model  David Berlo’s smcr model  Shannon and Weaver model  Aristotle’s model  SMCRE model  Mass communication model  Transper model  Dahama model  Leagan’s circular model  Westley’s and Maclean’s model
  39. 39. ◦ Most widely used communication model developed by Berlo. ◦ Simple and versatile. ◦ This model includes four basic concepts 1. Source 2. Message 3. Channel 4. Receivers.
  40. 40. Attitudes Communicati on skills Knowledge Social system Culture Seeing Comm. skills AttitudesHearing Knowledg e Social system Touching Smelling CultureTasting Elements Treatment Treatment Structure Content Code Source (S) Message (M) Channel(C) Receiver()R
  41. 41. Information source Transmitter Receiver Destination Noise source Message Signal Received signal Message
  42. 42. Idea Communicator Or Sender Message Medium OfTransmission Receiver Or Group Feedback
  43. 43.  Communication is a process of exchanging verbal and non verbal messages.  It is a continuous process.The message must be conveyed through some medium to the recipient.  It is essential that this message must be understood by the recipient in same terms as intended by the sender.  He must respond within a time frame.  Thus, communication is a two way process and is incomplete without a feedback from the recipient to the sender on how well the message is understood by him.
  44. 44.  Context -  Sender / Encoder -  Message -  Medium -  Recipient / Decoder -  Feedback -
  45. 45.  PRIDE  PAIBOC
  46. 46. Acc.ToVardaman &Vardaman, an effective communication is on the basis of 5 English letters PRIDE. P : Purpose Of Communication R : Receiver’s Role I : Impact Desired D : Design of the Communication E : Execution of the Communication
  47. 47. P : Purpose A : Audience I : Information B : Benefit O : Objection C : Context
  48. 48.  Clear, brief and complete statement.  Ideal behaviour.  Courtesy.  Adequate transmission technique.  Confirmation of communication.  Co-operation.  Communication must continue.  Communication at proper time.
  49. 49.  Clarity  Correctness  Conciseness  Courtesy  Consideration  Completeness  Concreteness
  50. 50.  Clarity is the soul of good business correspondence.  The receiver should get the same idea which the sender wants to communicate.  It means that we have a definite purpose of writing and make sure it is clear.  Clarity demands us that each and every points and aspects of our message should be clear to the reader.
  51. 51.  Use short and simple words.  Use common and simple language.  Do not give wrong and unwanted information.  Right spellings and accurate facts and figure.
  52. 52.  Wrong use of words gives bad impression to the receiver.  There should be no mistake of grammar, punctuation or spelling.  If our message or documents is not of good level of correctness then it has no effect on reader so it may cause lot of difficulties. So the objective of communication will be failed.  Double check your spellings and grammar.
  53. 53.  While writing figures one should be very careful.  Think clear, plan wisely, and write correctly.  All information should be accurate and timely.  Read it before you send it.
  54. 54.  Conciseness means to convey information in fewest possible words.  The writer is a looser if he was unable to convey information in fewest possible words because none have enough time to read wordy messages.  Include all relevant material.  Avoid unnecessary explanation.
  55. 55.  Courtesy means that to show our expressions and respect to the reader.  Courtesy increase good relationship among different business organization.  Courteous message strengthen present relations and make new friends.  Harsh words should be avoided at every cost. Use expressions that shows respect.  Courteous message always makes it place in heart because it shows lot of respect and sincerity.  It promotes respect, build confidence, and increase mutual trust.
  56. 56.  Consideration means the message with the receiver in mind.  Keep your reader's needs in mind as you write.  A writer should give maximum attention and care to the reader. Focus on “you” instead of “I” and “we”. Show reader’s benefit or interest in reader. Emphasize positive and pleasant facts. Apply integrity to your message.
  57. 57.  It means that our message should include all necessary facts and background information.  It should include everything the reader needs for the reaction we desire.  We must include all information which our reader wants.  We should be answered all questions, gave examples if necessary.  We should be answered all questions.  Never give incomplete information.  Provide all the information.
  58. 58.  It means “to the point” and “error free”.  Business message should be in plain language.  By using concrete facts and figures we can make our message easy to understand.  Always use specific facts and figures.  Put active verbs in the sentence.  Message should be specific and definite.
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