Maximizing Keyword Matching for Seach Engines

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  • 1. Maximizing Keyword Matching for Seach Engines
  • 2. Exact Match - If you surround your keywords in brackets- such as [baseball cap]-your ads will appear when users search for the specific phrase baseball cap, in this order, and without any other terms in the query. For example, your ad wont show for the query fitted baseball cap.Exact matching is the most targeted option. Although you wont receive as many impressions with exact matching,youll likely enjoy the most clicks, because users searching for terms in this manner typically want precisely what your business has to offer.
  • 3. Negative Keyword - If your keyword is baseball cap and you add the negative keyword -fitted, your ad will not appear when a user searches on fitted baseball cap. Youcan apply this option for a keyword at both the Ad Group and campaign level.
  • 4. To learn more about the benefits of keyword matchingoptions, look for the frequently asked question section of the search engine application you are using.
  • 5. Please visit:http://top10jobsfuture.com/form.php?id=4167 for more info