Open Source E-Publishing Tools <ul><li>By Kevin Shockey
July 24, 2010
11:00am - 11:40am
Room: D136 </li></ul>
ME [email_address] www.x-cito.com
Key Points <ul><li>Revolution!
The long tail of publishing
Just what is e-publishing?
What's in your tool box?
Ye old crystal ball... </li></ul>
Revolution
The Long Tail of Publishing <ul><li>How many have read “The Long Tail”? </li><ul><li>Demand for unlimited products
A market worth pursuing </li></ul></ul>
The Long Tail of Publishing <ul><li>More than 200K new books published every year </li><ul><li>At least 1.5 m English book...
In 2004 of 1.2 m tracked by Nielson bookscan:
Average book sells 500 copies </li></ul></ul>
The Long tail of Publishing <ul><li>Self-publishing is not a way to make money </li><ul><li>It's a way to  distribute your...
Advertisement
Book as souvenir </li></ul></ul>
The Long Tail of Publishing <ul><li>Case Study:  </li><ul><li>2004
2006 (Second Edition)? </li></ul></ul>
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Open Source E-Publishing Tools

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With tectonic changes taking place in the print publishing industry, we will soon see a redefinition of what the terms "publish" and "book" mean. Aimed at product managers of open source projects, this session will teach anyone how to "publish" a "book" using open source tools. Participants will gain practical formatting and distribution knowledge necessary to publish their own ebooks.

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  • “iPad&apos;s Dirty Little Secret to Success: Porn (SFW) “ - http://www.fastcompany.com/1559009/porn-the-secret-reason-apples-ipad-will-rock
  • Gutenberg invented the printing press around 1439
  • 98% of all books are NON-COMMERCIAL
  • A staggering 764,448 titles were produced in 2009 by self-publishers and micro-niche publishers, according to statistics released this morning by R.R. Bowker. The number of &amp;quot;nontraditional&amp;quot; titles dwarfed that of traditional books whose output slipped to 288,355 last year from 289,729 in 2008. Taken together, total book output rose 87% last year, to over 1 million books. From Twitter: “ @iaindodsworth: 70% of young Kenyans use social media, 80% have mobile phones - only 50% have an indoor toilet #activate2010 #futurepub”
  • Export as PDF options: (General, Initial View, User Interface, and Security) General options all you to choose which pages to include in the PDF, the type of compression to use for images (which affects the quality of images in the PDF), and other options. Initial view options allow you to choose how the PDF opens by default in a PDF viewer (such as which panes are displayed, the magnification, and the page layout. User Interfac e options allow you to choose more settings to control how a PDF viewer displays the file. Some of these choices are particularly useful when you are creating a PDF to be used as a presentation or a kiosk-type display. Security options allow you to encrypt the PDF (so it cannot be opened without a password) and apply some digital rights management (DRM) features.
  • Remember that you&apos;re selling on the Internet, so the cover needs to be legible even at a thumbnail size Decide what you want the reader to see or read first and position it accordingly
  • Open Source E-Publishing Tools

    1. 1. Open Source E-Publishing Tools <ul><li>By Kevin Shockey
    2. 2. July 24, 2010
    3. 3. 11:00am - 11:40am
    4. 4. Room: D136 </li></ul>
    5. 5. ME [email_address] www.x-cito.com
    6. 6. Key Points <ul><li>Revolution!
    7. 7. The long tail of publishing
    8. 8. Just what is e-publishing?
    9. 9. What's in your tool box?
    10. 10. Ye old crystal ball... </li></ul>
    11. 11. Revolution
    12. 12. The Long Tail of Publishing <ul><li>How many have read “The Long Tail”? </li><ul><li>Demand for unlimited products
    13. 13. A market worth pursuing </li></ul></ul>
    14. 14. The Long Tail of Publishing <ul><li>More than 200K new books published every year </li><ul><li>At least 1.5 m English books in print
    15. 15. In 2004 of 1.2 m tracked by Nielson bookscan:
    16. 16. Average book sells 500 copies </li></ul></ul>
    17. 17. The Long tail of Publishing <ul><li>Self-publishing is not a way to make money </li><ul><li>It's a way to distribute your message </li></ul><li>Book becomes a: </li><ul><li>Communication channel
    18. 18. Advertisement
    19. 19. Book as souvenir </li></ul></ul>
    20. 20. The Long Tail of Publishing <ul><li>Case Study: </li><ul><li>2004
    21. 21. 2006 (Second Edition)? </li></ul></ul>
    22. 22. The Long Tail of Publishing <ul><li>3 forces of the long tail </li><ul><li>Democratize tools of production
    23. 23. Democratize channels of distribution
    24. 24. Connect supply & demand </li><ul><li>Lowering cost </li></ul></ul></ul>
    25. 25. Just what is e-publishing? <ul><li>Method of distributing your message
    26. 26. “Book” becomes: </li><ul><li>Print on Demand (Atoms)
    27. 27. PDF File
    28. 28. E-book compatible with e-readers (iPad, Nook, Kindle, etc.)
    29. 29. Blog
    30. 30. Tweet
    31. 31. Web docs (docstoc.com or scribd.com) </li></ul><li>“Publishing” becomes: </li><ul><li>Packaging together content
    32. 32. Content is “the message” </li></ul></ul>
    33. 33. What's in Your Toolbox? <ul><li>OpenOffice.org
    34. 34. Adobe Portable Document Format
    35. 35. ____________ (Your favorite HTML/CSS Editor)
    36. 36. Supporting Tools: </li><ul><li>GIMP
    37. 37. Inkscape
    38. 38. Audacity
    39. 39. Handbrake </li></ul></ul>
    40. 40. Key OpenOffice.org take aways <ul><li>Two important tools </li><ul><li>Write
    41. 41. Impress </li></ul><li>Critical features </li><ul><li>Styles </li><ul><li>Resources: </li><ul><li>Chapters 6 & 7 of OpenOffice.org 2.x Writer Guide
    42. 42. OpenOffice.org Training, Tips, and Ideas Blog </li></ul></ul><li>Export as PDF </li></ul></ul>
    43. 43. PDF Tools in SourceForge <ul><li>PDFCreator </li><ul><li>Easily creates PDFs from any Windows program; it's used just like a printer </li></ul><li>PDFEdit </li><ul><li>Free editor for PDF documents. Complete editing of PDF documents is possible with PDFedit </li></ul><li>PDF Split and Merge </li><ul><li>PDF Split and Merge is an easy to use tool to merge and split pdf documents </li></ul></ul>
    44. 44. Tips for Book Covers <ul><li>Make cover clear and legible
    45. 45. Include your website URL
    46. 46. What should the potential buyer read first? </li><ul><li>Make the most important element the largest
    47. 47. Make less important elements smaller </li></ul><li>When you choose colors – think about the following: </li><ul><li>Attracting the eye
    48. 48. Creating a mood.
    49. 49. Provoking thought or emotion. </li></ul></ul>
    50. 50. Color Magic Energy, Passion, Power, Excitement Wisdom, Playful, Satisfying, Optimistic Honesty, Integrity, Trustworthiness Easiness, Passivity Happy, Confident, Creative, Adventurous Health, Contentment, Harmony Mystic, Beauty, Inspiration Finality, Transitional Color
    51. 51. Book Cover Resources <ul><li>Variations on a theme: </li><ul><li>http://globalgrind.com/channel/culture/content/1528534/design-my-book-cover </li></ul><li>Over a 1,000 variations: </li><ul><li>http://bookcoverarchive.com/ </li></ul><li>Book design review blog (on hiatus): </li><ul><li>http://nytimesbooks.blogspot.com/ </li></ul><li>Images: </li><ul><li>http://www.freedigitalphotos.net/
    52. 52. http://www.freefoto.com
    53. 53. http://www.pdphoto.org/
    54. 54. http://search.creativecommons.org/
    55. 55. http://www.clipart.com/en/ </li></ul></ul>
    56. 56. Project Documentation <ul><li>Programming Languages Book </li><ul><li>Descriptions of technology
    57. 57. Code Samples </li></ul><li>Why not? </li><ul><li>If code is self-documenting...
    58. 58. Process as documentation? </li><ul><li>Flow charts
    59. 59. Forum discussions
    60. 60. IRC Logs
    61. 61. Meeting notes
    62. 62. Skpe recordings
    63. 63. Whiteboard brainstorms </li></ul></ul></ul>
    64. 64. Ye old crystal ball... <ul><li>Intermediaries
    65. 65. HTML5
    66. 66. Tablets lead to paper
    67. 67. XML – Open content </li></ul>
    68. 68. Choosing a winner <ul><li>Paul Graham on journalism
    69. 69. What not to look for: </li><ul><li>something that's merely reacting to new technology in an attempt to preserve some existing source of revenue </li></ul><li>What to look for: </li><ul><li>something that's taking advantage of new technology to give people something they want that they couldn't have before </li></ul></ul>
    70. 70. Questions or Attacks?
    71. 71. References/Resources <ul><li>Post-Medium Publishing: http://www.paulgraham.com/publishing.html
    72. 72. OpenOffice.org 2.x Writer Guide: http://wiki.services.openoffice.org/wiki/Documentation/OOoAuthors_User_Manual/Writer_Guide
    73. 73. Paul Graham - Post-Medium Publishing: http://www.paulgraham.com/publishing.html
    74. 74. Archer (photo) - http://www.singapore2010.sg/public/whyohgee/en/en_sports_section/en_sport_mania/en_archery.html </li></ul><ul><li>OpenOffice.org Training, Tips, and Ideas: http://openoffice.blogs.com/openoffice/styles/
    75. 75. SourceForge Directory: http://sourceforge.net
    76. 76. 764K Self published books - http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/42826-self-published-titles-topped-764-000-in-2009-as-traditional-output-dipped.html </li></ul>

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