Event management

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Event management

  1. 1. Event Management<br />
  2. 2.
  3. 3. Event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. <br />
  4. 4. <ul><li>Social/Life –Cycle event.
  5. 5. Education and career event.
  6. 6. Sports event.
  7. 7. Entertainment event.
  8. 8. Political event.
  9. 9. Corporate event.
  10. 10. Religious event.
  11. 11. Fund raising/Cause related event.
  12. 12. Social/Life –Cycle event.
  13. 13. Education and career event.
  14. 14. Sports event.
  15. 15. Entertainment event.
  16. 16. Political event.
  17. 17. Corporate event.
  18. 18. Religious event.
  19. 19. Fund raising/Cause related event.</li></li></ul><li>Event Management<br />Event management is the application of the management practice of project management to the creation and development of festivals and events.<br />
  20. 20. Involves...<br /><ul><li>Studying the intricacies of the brand
  21. 21. Identifying the target audiences
  22. 22. Devising the event concept
  23. 23. Planning the logistics and
  24. 24. Coordinating the technical aspects before actually executing the modalities of the proposed event.</li></li></ul><li>Marketing Tools & Services of Event Management Company<br />Marketing Tool<br /><ul><li>Strategic marketing and communication tools by companies of all sizes
  25. 25. Uses the news media to target audience. </li></ul>Services<br /><ul><li>Corporate events
  26. 26. Marketing programs
  27. 27. Leisure events
  28. 28. Cultural events
  29. 29. Personal events
  30. 30. Personal events
  31. 31. Special events </li></li></ul><li>Event Management as an Industry<br /> Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly.. <br />The industry includes fields such as<br />MICE (Meetings, Incentives, Conventions and Events).<br />Exhibitions <br />Conferences and seminars. <br />Live music and sporting events.<br />

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