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2.  Knowledge Management (KM) refers to a
multi-disciplined approach to achieving
organizational objectives by making the best
use of knowledge. Knowledge Management
focuses on processes such as acquiring,
creating and sharing knowledge and the
cultural and technical foundations that
support them.
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3. 70's,
A number of management theorists have
contributed to the evolution of knowledge
management
 Peter Drucker: information and knowledge as
organizational resources
 Peter Senge: "learning organization"
 Leonard-Barton: well-known case study of
"Chaparral Steel ", a company having
knowledge management strategy
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4. 80's,
 Knowledge (and its expression in professional
competence) as a competitive asset was
apparent
 Managing knowledge that relied on work
done in artificial intelligence and expert
systems
 Knowledge management-related articles
began appearing in journals and books
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5. 90's until now,
 A number of management consulting firms had begun
in-house knowledge management programs
 Knowledge management was introduced in the
popular press, the most widely read work to date is
Ikujiro Nonaka’s and Hirotaka Takeuchi’s The
Knowledge-Creating Company: How Japanese
Companies Create the Dynamics of Innovation (1995)
 The International Knowledge Management
Network(IKMN) went online in 1994
 Knowledge management has become big business for
such major international consulting firms as Young,
Arthur Andersen, and Booz-Allen & Hamilton
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6.  Two Kinds of Knowledge
Knowledge is intangible, dynamic, and difficult
to measure, but without it no organization
can survive.
 Tacit: knowledge is more personal,
experiential, context specific, and hard to
formalize; is difficult to communicate or
share with others; and is generally in the
heads of individuals and teams.
 Explicit: explicit knowledge can easily be
written down and codified.
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7.  The create knowledge repositories that will
store knowledge and information that will be
documented.
 To provide and improve access to knowledge
databases to every individual and also
facilitate its transfer.
 To enhance knowledge environment, so that
the environment is conductive to more
effective knowledge creation.
 To manage knowledge as an asset and to
recognize the value of knowledge in an
organization.
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8.  Generating knowledge
 Accessing knowledge
 Representing and embedding knowledge
 Facilitating knowledge
 Transferring knowledge
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9.  Increase profit of Revenue
 Improve customer retention and satisfaction
 Defend market share against new entrant
 Reduce costs
 Develop new products and services
 Retain key and expertise
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10.  Database Users
 Database Developers
 Database Administrators
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11. organization
component
Technology
Component Knowledge
management
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12. Knowledge Attrition
Knowledge Merging
Content Management
E-Learning
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13.  Foster innovation by encouraging the free flow
of ideas.
 Improve decision making.
 Improve customer service by streamlining
response time.
 Boost revenues by getting products and services
to market faster.
 Enhance employee retention rates by recognizing
the value of employees' knowledge and
rewarding them for it.
 Streamline operations and reduce costs by
eliminating redundant or unnecessary processes.
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15.  Knowledge is acquired or captured using intranets,
extranets, groupware, web conferencing etc.
 Knowledge is distributed through education,
training programs, automated knowledge based
systems, expert networks.
 Knowledge is Applied or leveraged for further
learning and innovation.
 Knowledge is improved intellectual level of
employee in an organization.
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16.  People
 Processes
 Technology
 Culture
 Structure
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17. WISDOM
KNOWLEDGE
INFORMANTION
DATA
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18.  Wisdom: Wisdom is a condition of the human mind
typified by deep understanding and deep insight. It is
often accompanied by widespread formal knowledge.
 Knowledge: Knowledge is processed information.
Knowledge is fluid mix of framed experience, values,
contextual information, expert insight, and intuition.
 Information: Information is collected of the data that
make decision making easier. It is also facts and figures
based on reformatted or processed data.
 Data: Data are unorganized and crude facts.
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19.  Conclusion:
Organizations are realizing that intellectual capital
or corporate knowledge is a valuable asset that can
be managed as effectively as physical assets in order
to improve performance. The focus of knowledge
management is connecting people, processes and
technology for the purpose of leveraging corporate
knowledge. The database professionals of today are
the Knowledge Managers of the future, and they will
play an integral role in making these connections
possible.
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