The CMO Club overview (Ukrainian market)


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The CMO Club overview (Ukrainian market)

  1. 1. The CMO CLUB Mission <ul><li>Deliver The World’s Best CMO Conversations </li></ul><ul><li>Ukraine </li></ul>
  2. 2. Why Different? <ul><li>Exclusively for Heads of Marketing (no exceptions) </li></ul><ul><ul><li>Non vendor driven agenda </li></ul></ul><ul><ul><li>No junior marketing people </li></ul></ul><ul><li>Focused on leveraging access, insight and power of membership for members </li></ul><ul><ul><li>First Real Community Exclusively for Global CMOs </li></ul></ul><ul><li>High Face to Face via Dinners/Events plus CMOs only Networking Site and Technology Platform </li></ul><ul><li>Over 60% of requests to join the club are declined based on membership policies or incorrect responses to “rules of participation”. </li></ul>
  3. 3. The CMO CLUB Benefits/Services Summits CMO Roundtable Dinners Members only Site
  4. 4. Benefits/Services for Members <ul><li>CMOs only sites and social marketing tools for networking, sharing ideas and leveraging the power of the CMO Community </li></ul><ul><ul><li>Forums and Blogs (Member Driven) </li></ul></ul><ul><ul><li>Members only Vendor Rating Program </li></ul></ul><ul><ul><li>Insights from CMOs Podcasts and Roundtable Calls </li></ul></ul><ul><ul><li>Special Interests Groups </li></ul></ul><ul><ul><li>CMO Jobs Section </li></ul></ul><ul><ul><li>Case Studies & Thought Leadership Research Reports </li></ul></ul><ul><ul><li>Research and Member Surveys </li></ul></ul><ul><ul><li>Thought Leadership Network & Dinner/Summit Recaps </li></ul></ul><ul><ul><li>CMO Coaches Program </li></ul></ul><ul><ul><li>CMO Member Access for Sharing Ideas </li></ul></ul>
  5. 5. Everything The CLUB Does must <ul><li>... provide new “CMO worthy” insights and thought leadership to members </li></ul><ul><li>… create environment and encouragement for easy sharing of ideas, networking and leveraging the power of the club (where/when needed) </li></ul><ul><li>… have the interests of “what’s best” for members </li></ul>
  6. 6. CMO Club Members <ul><ul><li>700+ members (startups to Fortune 500 Global Brands) </li></ul></ul><ul><ul><li>Local Dinners in 18 US Cities plus London, Geneva, Paris, Barcelona, Shanghai, Mumbai, Moscow, Prague and Kiev </li></ul></ul><ul><ul><li>20-30 new heads of marketing joining per month </li></ul></ul><ul><ul><li>28% of members: $1 billion +, 54% are $50m – $1 Billion, 18%: less than $50 million </li></ul></ul><ul><ul><li>125 unique CMO’s per day on the site </li></ul></ul><ul><ul><li>120+ CMO’s respond to weekly poll </li></ul></ul><ul><ul><li>300 CMO’s / week read the weekly member e-mail </li></ul></ul><ul><ul><li>Stats are trending upwards at 10% per month </li></ul></ul><ul><ul><li>80 CMO’s per summit (2 per year) </li></ul></ul><ul><ul><li>Good Mix of Fortune 100, 500 and 1000 CMO’s 50/50 B2B and B2C </li></ul></ul>
  7. 7. Insights from CMOs in the Club
  8. 8. February 23 – March 3, 2010 101 CMOs What personal CMO Coach would be most valuable to you?
  9. 9. March 12 – March 18, 2010 78 CMOs Where do you have the weakest visibility for leading the growth agenda for your company?
  10. 10. December 21, 2009 – Jan. 7, 2010, 144 CMOs If you were hiring on a new person in your marketing organization, which expertise would be most valuable?
  11. 11. February 3 – February 10, 2010 120 CMOs If you had 5 more hours per week to spend on your job this month, where would you spend it?
  12. 12. Why Ukraine? Why now? <ul><li>Interest in the Ukrainian market from Western CMOs and Brands </li></ul><ul><li>Opportunity for Ukrainian marketers to get closer to Western Brands in an equal exchange of ideas, strategies, and global opportunities and vice-versa </li></ul><ul><li>Aggregation of research data and comparison of consumer behavior in B2C, and corporate and business development strategies in B2B segments </li></ul><ul><li>Creating a peer-to-peer environment, in which global brands can leverage each others’ strengths and learn from each other’s mistakes </li></ul><ul><li>Creating a ‘conversation’ platform allowing Western brands to learn from ‘Ukrainian Experience’, and vice versa </li></ul>
  13. 13. Important Dates <ul><li>CMO Thought Leadership Summit April 21-22 in New York City – overwhelming success (please review websites) </li></ul><ul><li>Moscow, Russia - 31 May (private meetings, June 1 st ) </li></ul><ul><li>Kiev, Ukraine - 2 June </li></ul><ul><li>Prague, Czech Republic - 3 June </li></ul><ul><li>Tentative – Regional CEE/CIS Thought Leadership Summit – early – mid October – Prague, Czech Republic </li></ul><ul><li>CMO Thought Leadership Summit, October 20-21 in London </li></ul>
  14. 14. Paid Membership Includes <ul><li>Members rate for Dinners & Summits  </li></ul><ul><li>Access to CMOs in the club  </li></ul><ul><li>Access to members only vendor rating program  </li></ul><ul><li>Access to “CMOs Only” research, reports, benchmarking surveys, videos, podcasts   </li></ul><ul><li>Priority access to CMO jobs (5-8 new CMOs jobs posted per week), CMO blogs & forums  </li></ul><ul><li>Members only CMO Coaches program for topics such as personal branding, contract negotiation, engaging more effectively with Sales, plus others </li></ul>
  15. 15. Steps for Joining the Club <ul><li>Request membership and complete your profile at </li></ul><ul><li>Once approved, pay your membership at </li></ul><ul><ul><li>$495 for annual membership plus member rates on dinners and summits </li></ul></ul><ul><ul><li>$2995 for annual membership plus all dinners, summits paid plus access to Cannes, Barcelona, London, Tribeca Film Festivals thru CMO CLUB/Mofilm </li></ul></ul><ul><li>Register for upcoming dinners on the site </li></ul><ul><li>Register for upcoming summit ( ) </li></ul>