FAST Enterprise SearchDigital Marketing Platform Briefing and Overview
FAST Capabilities and Architecture Overview The platform Language support Linguistic capabilities:   Type ahead   Spell Ch...
Secure, scalable and unified access to information Single cost-effective platform                           OpenSearch Fed...
Better Language Support                 Afrikaans        Hausa              Pashto, Pushto                 Albanian       ...
Advanced LinguisticsType ahead
Advanced LinguisticsType ahead
Advanced LinguisticsType ahead
Advanced LinguisticsSpell Check and Did you mean
Advanced LinguisticsSpell Check and Did you mean
Advanced LinguisticsFind similar documents & Federated search                                            Find similar     ...
Advanced LinguisticsSearch Analytics (Synonyms, Boost and Block & best bets)
Advanced LinguisticsSynonyms                          Highlight                       specific content
Control Search resultsBest bets
Control Search results Best bets + User contextDidier is a “camera novices”                Cari is “camera enthusiasts”   ...
Boost and BlockControl ranking of any search results                                        Boost or                      ...
Rank Profiles   Tune relevancy without impacting the default algorithm                            Quality   Also known as ...
How to create a Rank ProfileIT Pros are empowered to create new profiles quickly                                          ...
Faceted NavigationEnables search-driven navigation that is relevant to your business
Powerful Entity ExtractionEnables search-driven navigation that is relevant to your business                   PRODUCT    ...
Faceted NavigationEnables search-driven navigation that is relevant to your business  Crawled properties                  ...
FAST Capabilities and Architecture Overview  The platform  Language support  Linguistic capabilities:    Type ahead    Spe...
SharePoint and FAST SearchSummary of architectural elements                 Site Collection Level                         ...
Extensible Content ProcessingEnables search that has a deep understanding of your information   Properties                ...
FAST Search for SharePoint Scaleout   Back-end with extreme and flexible scale out options                      Query     ...
FAST – Small deploymentLow volume with HAFRONT-END WEB TIERWeb Services         Web ServicesQuery SSA            Query SSA...
Customizable Search ExperienceEnables building applications that increase user efficiency
Query Language Expressiveness                                           Operator Type        Keywords                     ...
FAST Capabilities and Architecture Overview  The platform  Language support  Linguistic capabilities:    Type ahead    Spe...
Keywords                               Featured ContentKeywords                                                  SegmentNa...
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Fast for sharepoint internet and commerce scenarios

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  • Single cost-effective platform
  • http://technet.microsoft.com/en-us/library/ff793350.aspx
  • Fast for sharepoint internet and commerce scenarios

    1. 1. FAST Enterprise SearchDigital Marketing Platform Briefing and Overview
    2. 2. FAST Capabilities and Architecture Overview The platform Language support Linguistic capabilities: Type ahead Spell Check, did you mean Find similar, synonyms Boosting and Blocking, Visual best bets, ranking Faceted search Architecture Toshiba Prototype Presentation
    3. 3. Secure, scalable and unified access to information Single cost-effective platform OpenSearch Federation Search IndexUser Experience Content Business Web Applications Indexing Connectors
    4. 4. Better Language Support Afrikaans Hausa Pashto, Pushto Albanian Hebrew Persian Arabic Hindi Polish Armenian Hungarian Portuguese Azerbaijani Icelandic Punjabi Basque Indonesian Rhaeto-Romance Bengali,Bangla Irish Romanian Bosnian Italian Russian Breton Japanese Sami (Northern) Bulgarian Kannada Serbian Catalan Kazakh Slovak Chinese-S Kirghiz Slovenian Chinese-T Korean Sorbian Croatian, Kurdish Spanish Czech Latin Swahili Danish Latvian, Lettish Swedish Dutch Letzeburgesch Tagalog English Lithuanian Tamil Estonian Macedonian Telugu Faroese Malay Thai Finnish Malayalam Turkish French Maltese Ukrainian Galician Maori Urdu Georgian Marathi Uzbek German Mongolian Vietnamese Greek Norwegian Welsh Greenlandic Norwegian-B Yiddish Gujarati Norwegian-N Zulu
    5. 5. Advanced LinguisticsType ahead
    6. 6. Advanced LinguisticsType ahead
    7. 7. Advanced LinguisticsType ahead
    8. 8. Advanced LinguisticsSpell Check and Did you mean
    9. 9. Advanced LinguisticsSpell Check and Did you mean
    10. 10. Advanced LinguisticsFind similar documents & Federated search Find similar documents Federated results
    11. 11. Advanced LinguisticsSearch Analytics (Synonyms, Boost and Block & best bets)
    12. 12. Advanced LinguisticsSynonyms Highlight specific content
    13. 13. Control Search resultsBest bets
    14. 14. Control Search results Best bets + User contextDidier is a “camera novices” Cari is “camera enthusiasts” Banner for Banner for camera camera novices enthusiasts Consumer oriented Advanced cameras Audience based search results cameras
    15. 15. Boost and BlockControl ranking of any search results Boost or block any search result… Control the ranking based on users
    16. 16. Rank Profiles Tune relevancy without impacting the default algorithm Quality Also known as static rank, consists of multiple managed properties including site, URL depth (preference for shorter URLs), and relative importance of links to this document. Authority Applies when the query word falls in the link or anchor text. Query Maps the popularity of a document, or the click-through rate Authority when documents are clicked as a result of a query Freshness Increases the relevancy if a document was recently created or modified, based on the last modified property. Proximity Applies to where query terms fall and how close they are to each other within a document Context Increases the rank of a document if the query term is a managed property associated with that document Managed Effects relevancy when a managed property contains a Property specific value, such as Woodgrove Bank or Financial ServicesOut of the box relevancy Extend the default algorithmsTuned for great general productivity experience, Create new default relevancy models. Blend static andrelevancy improves with click-throughs and link text dynamic ranking parameters to instantly improveanalysis. search results.
    17. 17. How to create a Rank ProfileIT Pros are empowered to create new profiles quickly Rank Profiles created in PowerShell by extending the default relevancy algorithm… … and are exposed in the user interface by modifying the sorting web part.
    18. 18. Faceted NavigationEnables search-driven navigation that is relevant to your business
    19. 19. Powerful Entity ExtractionEnables search-driven navigation that is relevant to your business PRODUCT CONCEPT COMPANY
    20. 20. Faceted NavigationEnables search-driven navigation that is relevant to your business Crawled properties Managed properties Doctitle Title ProductName ManufacturerName Manufacturer …. ….
    21. 21. FAST Capabilities and Architecture Overview The platform Language support Linguistic capabilities: Type ahead Spell Check, did you mean Find similar, synonyms Boosting and Blocking, Visual best bets, ranking Faceted search Architecture Toshiba Prototype Presentation
    22. 22. SharePoint and FAST SearchSummary of architectural elements Site Collection Level Central Admin UI Administration UI • Keyword Management • Property mapping • User Context Management • Property extraction • Site Promotion/Demotion • Spell-checking Administration and Schema Object Model SharePoint Front-end Query Object Model Connectors • SharePoint • File Traverser • Web Custom • BDC Front-End • Exchange • Notes • Documentum Monitoring Services ContentOpenSearch or Microsoft System Center Operations Manager People SearchOther Sources
    23. 23. Extensible Content ProcessingEnables search that has a deep understanding of your information Properties Entity Format Mapper Vectorizer Extractor Lemmatizer Converter … Web Date/Time Word Language Analyzer Normalizer Breaker Detector
    24. 24. FAST Search for SharePoint Scaleout Back-end with extreme and flexible scale out options Query Scale-out multiple Volume Search and Indexing “dimensions” Content Volume Query Volume Indexing freshness Redundancy optionsQuery and Result Content Search Processing Volume Indexing Performance targets* 15M Docs/column 30 QPS/rowNo theoretical Crawling and Content Processingupper bounds! * Dependent on document and HW charateristics
    25. 25. FAST – Small deploymentLow volume with HAFRONT-END WEB TIERWeb Services Web ServicesQuery SSA Query SSAContent SSA Content SSASERVICE APPLICATION TIER Content distributor Fast Admin Item processing Web analyzer Indexing-dispatcher crawl Query processing Search / Index Content distributor Item processing Indexing-dispatcher Query processing Search / IndexDATABASE TIER Database Crawler db
    26. 26. Customizable Search ExperienceEnables building applications that increase user efficiency
    27. 27. Query Language Expressiveness Operator Type Keywords Boolean AND, ANDNOT, OR, ANY, NOT, COUNT Proximity NEAR, ONENEAR Numeric FLOAT, INT, DATETIME String WEIGHT, WILDCARD, MODE Boundary Match START-WITH, ENDS-WITH, EQUAL Ranking RANK, XRANKFAST Query Language:(documents containing either Mary, Diane or both gets a boost of 5000):Xrank(string(”performance”), or(person:string(”diane tibbott”),person:string(”mary baker”)), boost=5000))
    28. 28. FAST Capabilities and Architecture Overview The platform Language support Linguistic capabilities: Type ahead Spell Check, did you mean Find similar, synonyms Boosting and Blocking, Visual best bets, ranking Faceted search Architecture Toshiba Prototype Presentation
    29. 29. Keywords Featured ContentKeywords SegmentNavigation Nav Segment Item RecsFeatured Content RefinementRecommendations Featured Segment Content Segment SegmentInsight Segment Segment Segment
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