Starbucks Case Study Shonda Fortin
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Starbucks Case Study Shonda Fortin - Presentation Transcript
- Case Study: Starbucks Shonda Fortin ITEC610 Spring 2008
- What is Starbucks? • Starbucks is a multinational coffee and coffeehouse chain company based in the United States. • Sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans. • Through its Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film.
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