Travel Blogging Case Study:Flying to Spain with Turkish Airlines Analysis of engagement and reach on social media         ...
Pre-trip Engagement
Building excitement about flying Turkish Airlines
And about flying Turkish Airlines to Spain
Sharing in-flight experiences
And that of being  upgraded to business class
Talkingabout the  Turkish Airlineslounge in Istanbul
And reminiscing about Turkey
Introducing the Turkish Airlines box in Camp Nou
Demographics of the people reached out to
Over 10,000 people actively engaged over a week
Blog about flying Turkish Airlines on The Shooting Star  http://the-shooting-star.com/2012/10/30/turkish-airlines-review/
Blog post shared with over 5000 subscribed readers         And over 18,000 monthly readers
And the questions and excitement continue…
Invite Shivya Nath on her next travel adventure!             Email: shivyanath@gmail.com                Phone: +91 8527 14...
The Shooting Star: Travel Blogging Case Study
The Shooting Star: Travel Blogging Case Study
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The Shooting Star: Travel Blogging Case Study

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Case study analyzing the results of a partnership between Turkish Airlines and travel blog in India, The Shooting Star. To invite Shivya on a press / sponsored trip, email her at shivyanath@gmail.com.

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The Shooting Star: Travel Blogging Case Study

  1. 1. Travel Blogging Case Study:Flying to Spain with Turkish Airlines Analysis of engagement and reach on social media BY Shivya Nath
  2. 2. Pre-trip Engagement
  3. 3. Building excitement about flying Turkish Airlines
  4. 4. And about flying Turkish Airlines to Spain
  5. 5. Sharing in-flight experiences
  6. 6. And that of being upgraded to business class
  7. 7. Talkingabout the Turkish Airlineslounge in Istanbul
  8. 8. And reminiscing about Turkey
  9. 9. Introducing the Turkish Airlines box in Camp Nou
  10. 10. Demographics of the people reached out to
  11. 11. Over 10,000 people actively engaged over a week
  12. 12. Blog about flying Turkish Airlines on The Shooting Star http://the-shooting-star.com/2012/10/30/turkish-airlines-review/
  13. 13. Blog post shared with over 5000 subscribed readers And over 18,000 monthly readers
  14. 14. And the questions and excitement continue…
  15. 15. Invite Shivya Nath on her next travel adventure! Email: shivyanath@gmail.com Phone: +91 8527 141 626 Blog: The Shooting Star the-shooting-star.com Twitter: @shivya twitter.com/shivya Facebook: The Shooting Star facebook.com/theshootingstarblog

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