1st Semester MBA (Dec-2013) Question Papers

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1st Semester MBA (Dec-2013) Question Papers

  1. 1. 12MBA15 USN First Semester MBA Degree Examination, Dec. 2013 I Jan.2014 IT for Managers o Time: 3 hrs. Max. Marks:100, :: Note: C) d 6) ! Answer any TIIREE questions, fro* Part - A. 2. Part - B is compulsory. 3. Draw diagrams neatly to explain the Answer. 1. EE bob. =rrl -oo ll c. troo : PART. A la. -Y2 : Defin-e trnformation system. What iS tranufacturing IS? Explain its tasks, sources and types ,,,,,,,,,,,,,'",,,,"" What are the:managerial challenges of IT? Explain different appliOaiions of IT. (03 Marks) (07 Marks) (10 Marks) FT .=N cd+ 9il o< 2a. What is Transaitiolrs? What are the main reasons of using TPS? Explain the different tlpes of Electronic payment system. c. Explain the challenges of global IS. -E(lJ a2 a;: (03 Marks) (07 Marks) b. : 3a. ii(J 6O (10 Marks) l; l.I , Define e-Business ;-.; b. Explain the various business bbnefits of Internet. c. Illustrate with a diagram, the supply chain model. (03 Marks) (07 Marks) (10 Marks) oo< What is SDLC? Explain the differeniSdps of SOI-C. b. What are the benefits and limitatioas,of ERP in an organtzation? c. What is a web store? What are ihe main requfements of a web store? a. /G J?c) oP 4A tr5 5a. -a .2 >a (ts ootroa '-E 6= =9 ,,; "";"',"' With a diagrarq lain the manufacturing information 6a. , system. Explain the'advantages and disadvantages of doing business using b. c. ^o 5! (10 Marks) (05 Marks) What is meant by RAD? Explain the advantages and disadvantages of RAD. b. What is meant by DSS (Decision Support System)? What are the types of DSS in practice? a= to @tE !o (05 Marks) (05 Marks) Internet. (05 Marks) (10 Marks) (05 Marks) With a diagram, explain the major Information Technology applibhl,,im in CRM (Customer (05 Marks) Relationship Management). Explain the steps involved in selecting a suitable information system in an organo?lfoff"rur, U< -N iJ o z PART - B ta. You are the co-ordinator for conducting a seminar in your college. One of the speakor"of the seminar could not come from abroad due to technical reasons. How you will solve the c. d. problem? (05 Marks)':' Customers of a logistics company needs to track their consignments on line from the time of dispatch till it reaches its destination. What type of technology you will adopt to meet the (05 Marks) customers requirement? Explain the steps you will take to develop a e-cofirmerce platform of selling pre owned cars in various cities of India. Provide examples. (05 Marks) Using a diagram, illustrate a hospital management system with relevant input i output as much as possible. (05 Marks)
  2. 2. 12MBA15 Cash Studv : company publishes fortnight ly magazine in four different.languages. The is solJ through newspaper / book stalls and through subscriptions. The company has ^ugurin" 5 Lakh subscribers. Most of these subscribers, subscribe the magazine on yearly . ,.*oi. than '.,ri payment basis. Therefore, the company receives numerous renewals. Besides. rumefous new ,ubscribers approach the company for subscription of the magazine. On receiving the orders from Snbscribes and newspaper / book stalls, a document is created of each grder The order documents are batched in groups of 40 - 50 and a header form is completed showing the total number ofdocuments per batch. The documents are then keyed and verified by data entry clerks and processed each evening. A validation programme rechecks the nurnbers of documents in eactr batch. It prints valid and invalid batch reports and posts taLld and invalid batches to transaction file.^Based on this, valid batch report is reconciled to the totals on the batch headers. Batches listed in the in-valid batch report are reviewed;. Corrected and resubmitted for A publishing processing. Questions a. b. c. d. : Assess the effectiveness of the controls in the system. If you find any weakness, suggest m€asutes to overcome it? What general controls you will applyl What are the processing controls.yoir will incorporate? ,r?k*** 2 of2 (05 Marks) (05 Marks) (05 Marks) (05 Marks)
  3. 3. 12MBA16 USN First Semester MBA Degree Examination, Dec. 2Ol3 I Jan.2Ol4 Managerial Gommunication di o o (n ! Max. Ivlarks:100 Time: 3 hrs. (g Note: l, Answer any TILREEfull questionsfrom Q.No.l ta'QNo.6. 2. Q,No.7 and Q.No. I ure compulsory. E o o L ox 7n o0" -lL Eoo .=N (n$ X.J (ji so) a. b. (03 Marks) c. Define Conarnunication. Briefly explaih'the principles of oral communication. Discuss the communication structures in organization. a. b. c. Give the meaning of comrnunication in crisis. , .' , Discuss the benefits of Case method of learning. ' :" Explain Guffey's 3 x 3 writingprocess. (03 Marks) (07 Marks) (10 Marks) (07 Marks) (10 Marks) ts O6 oO (03 Marks) a. What are persuasive letters? (07 Marks) b. Discuss the general guidelines for group discussion. various advanced visual support for effective presentation. c. What is presentation? Explain (10 Marks) ootr " .N o- 5. o'' ;o C)E ao i, lr= (6E bo -- corJ 'o= o. ;i =o 5L (.) o Marks) Marks) Marks) (0s Marks) (0s Marks) Write a brief noto on video conferencing. b. What are resolutions? Draft a specimen of an ordinary resolution. c. Explain xarious barriers to communication. a. (10 Marks) < ..i a. b. (10 Marks) Whai is an Interview? What skills are assessed at the time of interview? ,, Wiite a note on different technologies that have impacted communication today. (10 Marks) a. One of your employee has gone for a day's leave without taking permission from you. Draft (05 Marks) a memo to be served upon him. an organization specializing :in Assume that you are a Tour manager of ABC Cruise, organizing Cruise trips. Draft a persuasive letter about your pleasure trip that you are (05 Marks) offering only for few select people in the city. XYZ limited, had advertised in the daily, The Times of India, dated 14th August 2013, stating its requirement for Trainee Marketing Manager. Draft an application for the above (05 Marks) post assuming that you are Mr. Suresh. Assuming that you are secretary of PQR Limited, draft a notice of an annual general (05 Marks) meeting incorporating the agenda of the meeting. b. Z 1J .., " a ....:: >'9 i Write : !o (.r ,""','.t1..... brief note on workshop and seminar. Discuss the dining etique'ttes. b. c. What is Negotiation? Eiscuss various negotiation strate$ies. a. Jao '::,,,,,,, "" c. d.
  4. 4. 12MBA16 : CASE STUDY (Communication Barriers) Barry is a2l - year old who is a food service manager at a casual dining restaurant. Ball is responsitle for suplrvising and managing all employees in the back house. Employees working in the back of the house.irg. in age from 16 years old to 55 years old. In addition employees come from diverse cultural and Ethnic backgrounds. For many, English is not theii primary language. i.'" ^ Bur.V is 'Serv Safe' certified and tries his best to keep up with food safety- issues in^the about_food safety kitchil6ut he admits its not easy. Employees receive 'On the Job training', basics like appropriate hygiene and hand washing time i temperature clqaning and sanitizing. ili*tth hffi'turnover oiimptoyees, training is often rushed and soms,new employees are put right into *" loU without training if it is busy day. Eventually, most employe.es get some kind of food safety iraining. The owners of the restaurant are supportive of Bany in his food safety efforts becauie the, know if a food safety outbreak were ever [nked to their restaurant, it would likely put them out ofhiness. Still the owners note there are additional costs for training and making sure food is han(led safely. One day Barry comes ts'work and is rather upset eVen before he steps into the restaurant. Things haven't been going w"U.at home and he was likely to rummage through some of the dirly laundry and find a relatively clean outfit to wear for work. He admits he needs a hair cut and a good hand scrubbing, specially after wo,ftin[ on his last evening. When he walks into the kitchen he notice several trays of uncooked meat sitting out in the kitchen area. It appears these have been sitting out at room temperatuie fur quite some time. Barry is frustrated and doesn't know what to do. He feels like he iS beating his head against a brick wall,when it comes to getting employees to practice food'safety. Barry has taken many efTorts to get employees to be safe in how they handle food. He has huge signS-posted all over the kitchen with these words : KEEP HOT FOOD HOT AND'COLD FOOD COLD ANd WASH YOUR HANDS ALWAYS AND OFTEN. A11 employees are given a thermometer when they start, so that they can temp food. Hand sinks soap and'paper towels are available for employees so that they are encouraged to wash their hands frequently. . ,.. Questions: :,:, . "',, a,WhatarethecommunicationchallengesbarriersBarryfaces.? b. Whatsolutions might Barry consider in addressing each of these challenges and barriers? (05 Marks) s. What standard operating procedures can be helpful for Barry to implement and enforce? (05 Marks) d. What are some ways Barry might use effective communication as a employees to follow a safe food handling practices? ,< ,< a r( lr :k motivator for (05 Marks)
  5. 5. 12MBA14 USN First Semester MBA Degree Examination, Dec. 201,3 I Jan.2Ol4 Accounting for Management 'r) o Max. Marks:100 Time: 3 hrs. ,, ' o 6 () L oX bo- -^^l =6 E.) oE -O o> 71, la. Note: Answer any TIIREE questions'from Q'No'l to'Q;No'6' 2. Q.No. 7 und I are comPulsory. 1. i,,,, (03 Marks) , Briefly explain Separate Entity Concept. (07 Marks) ,, b. What is corporate governance? Explain its benefits. effect on his c. Anil had the following transactions. Use accounting equations to show t.heir (10 Marks) assets, liabilities and capital. Amount (Rs) Particulars Date 50,000 Started business with cash t t1l20t3 4.000 Puiehased goods on credit 2lU20r3 1000 3nl20t3 Purchased soods for cash,, :,,.., 41U2013 AP oc) Purchased Furniture sly20t3 ^ Withdrew for, personalr use Paid rent Received Interest Sold soods Costing Rs 500 on credit for 6nt20t3 7ty20t3 8t1t20t3 9lU20r3 _L coc tll20t3 !(d j?(J 11tlt20t3 I2lU20t3 613 Paid Paid to,creditors foi '. Salaries Further capital invested Borrowed from Mr. P s00 700 200 100 700 400 200 10,000 10.000 ro tra. o'' oj 2a. Distinguish bet*een trade discount and cashdiscount'. b. What i-s windOw dressing? Explain in brief, the method of window dressing. c. Give detailed explanation of any five accounting concepts. u= olE (03 Marks) (07 Marks) What,ia a contra entry? b. Pass iournal entries in the books of Mr A, for the following transactions (03 Marks) (07 Marks) (10 Marks) !o >(ts -;o c 01) 'o= o- ii tr> :o VL o U< J6i (.) Z (! 3a. Date Ut2l20r2 2n2t20t2 3tr2t20t2 4lt2l20r2 q 8t12120t2 r6l12l2012 2011212012 2811212012 '::::: : Parliculars Started buJt"ess with cash Rs 1,00,000/ - Building Rs 20,000/- and s.oods Rs 30,000/Purchased furniture by cash Rs 12,000/P"rchased machinery on credit fromXYZ company Bqzqp!% purct asea goods worth Rs i8,000/- by cash and Rs 22,A001- on credit from Vishal enterprises. S"tO s""dr by cash Rs 15,000/- and on credit to Vikram Rt 3!,0994 Received an amount of Rs 16,000/- from Vikram Paid to Vishal enterprises cash of Rs 10,000/Paid to XYZ company cash of Rs 8,000/-
  6. 6. 12MBA14 (10 Marks) fro mt he follo wlng transactrons : Ooenins Balance of Cash Rs 5,000/- and Bank Rs 12,000/Deposited Rs 10.000/- into Bank received from Mr A. Cash purchases Rs 3,000/Received from Sagar Rs 4,500/- and allowed him a discount of Rs 250/Paid Harish by cheque Rs 2,500/- in fulI settlement of his account ofRs 2600/Paid for purchase of Machinery Rs 4,000/Withdrawn cash from bank for office use Rs 5,000/Paid salaries Rs 3.600/Paid for stationery Rs 1200/Cash sales Rs 8.000/'Paid office rent Rs 3.000/beposited into bank Rs 2"000/Paid for purchase of furniture Rs 5,000/- by:eheque Paid, frr office expenses Rs 4,000/- by cheque Withdrawn from bank for personal use Rs 3,500/Received ftom Tushar Rs 2,000/- andrrbllowed a discount of Rs 20lPaid for purchases Rs 800. a three column cash book c. 1tr0l20t2 3lr0l20r2 4n0t20r2 6ll0l20t2 711012012 9lr0l20r2 "',101t012012 It'1.,1,012012 13t10/20t2 rslt0{20,12 t8n0t20t2 2011012012,, 22t10120t2 25n0120t2 271t012012 291t0120r2 301t012012 4a. (05 Marks) (05 Marks) Write a note on Human Resource A0eounting. b. What is IFRS? What are the objectives of IFRS? c. The following Balance sheet are given: Liabilities Eo. share caoital Redeemable preference capital r'1 General Reserves Profit & Loss A/c Proposed Dividend Creditors Bills payable Provisio n for, taxation Total 2or l Assets 4.00.000 Goodwill 1,50,000 1,00,000 Machinerl 70,000 'Building 40,000 48,000 Debtors 30.000 s0.000 Stock 42,000 83.000 Bills receivable 55.000 16,000 Cash in hand 20,000 s0.000 Cash at Bank 40,000 Total 6,77,000 8.17"000 2010 3.00.000 2010 20tt 1.15.000 90.000 1.70.000 2,00,000 2,00,000 1,09,000 30,000 10,000 8,000 8,17,000 2,00,000 80.000 1,60,000 77.000 20,000 [ 5,000 10,000 6.77,000 tlepreciation of Rs 20,000 on Machinery and Rs 10,000 on Building has been charged ",Ouring the year 20ll.Interim dividend of Rs 20,000 and Income tax of Rs 35,000 has been (10 Marks) paid during the year 2011. Prepare cash flow statement as per AS - 3. What is Income from Salary? What are the points to be noted in relation to taxing and b. :. income under this head? Write a brief note on role of auditor in a organuation. Following are the Balance sheets of Amar Ltd and Tushar Ltd. Assets : Current Assets : Cash Sundry Debtors Bills receivable Stock Prepaid expenses ) nf A Amar 2500 22.000 1,000 10.000 1000 Tushar 7000 27.000 2,000 r2.000 2000 (05 Marks) (05 Marks)
  7. 7. 12MBA14 Fixed Assets Total Assets : 63,500 1.00.000 s0,000 1.00.000 Liabilities : Current Liabilities Sundry creditors 4200 I s000 Bills oavable 7800 6000 Long term loans Debentures 22,500 30.000 Share capital 65,500 49.000 Total Liabilities 1,00,000 1,00,000 Prepare a common size Balance sheet and answer the following questiors i) How is the liquidity position of the company? ii) Credit and collection policy of which company is effective? a. Prepare a irading account from the following data and hnd gross Particular Opening stock Debit 4,00,000 Sales Purchases Carriage iirw.ard Salaries Office rent Wages Factory expenses Fuel and power Closing stobk for the year is b. profit : (10 Marks) (05 Marks) : , Credit 7,80,000 4,85,000 10,000 30,000 2,500 40,000 35.000 5,000 '4,2:A,000 With the 'following ratios'hnd further information given, below. Prepare profit and loss account and a balance sheet. i) Gross pront ratio:25o/o ii) Net profit i sales :20oh Stock turnover ratio : 10 times Net profit I capital: ll5 Capital lTotalassets: 1/2 . , ''',,,vi) Fixed assets I capital: 514 current "ii) Fixed assets lTotal10,00,000assets: 5/7 viii) Fixed assets: Rs. ix) Closing stock: Rs. 1,00,000. a trading account, iii) iv) v) . a. (15 Marks) As a financial analyst to analyse the liquidity position of a frm which ratios would you take into consideration. (05 Marks) b. Mr. Muni has a gross total income of Rs. 6,28,0001- p.a, he has some idea of investments and is planning to make the following investments : (05 Marks) it Rs 1.22.000/- in public provident tund (PPF) ii) Rs 72,000 in a time deposit of a public sector bank for 2 years Which of the above is / are eligible for deduction according to Sec - 80 C and why? c. Mr Gopi, the MD of MSR Ltd., is confused about the items to be included in the Directors report. The draft report contains only the state of affairs and the dividend recommended. According to you what should be the other items? (05 Marks)
  8. 8. 12MBA14 d. As a financial analyst mention the profitability ratios that you would consider to analyse the profitability of your organization. (05 Marks) From the following trial balance of Shri. Chandrashekar prepare trading and profit and loss account for the year 31't March 2Ol2 and balance sheet as on that date after taking into ascount the adjustments given below ,:Adjustments : i) ",Closing stock was valued at Rs. 7000 ii) hsurance was prepaid to the extent of Rs. 60 iii) Outstanding liabilities were : salary Rs. 200 and wages Rs. 200 iv) Make provisions for doubtful debts at 5o/o on sundry debtors. v) Calculate interest on capital at 5Yo per annum vi) Depreciate'machinery at 5Yo and furniture at 10o/o vii) Provide for discount on creditors at lo/o. Trial Balance Particulars ' Debit 4500 Chandershekar" s drawings Purchases 20000 1 500 (1 - 4 - 201 1) Stock 8000 Salary 4200 Wases 1200 Rent 350 Bad debts 400 Discount 700 Sundry debtors 14000 Cash. in hand 260 Cash at bank 5940 Insurance,"',,,,,,',,,," 400 Trade expenios 300 Printing 1s0 Furniture 2000. Mmhinerv s000 Chandershekar' s capita I ,,:',,,,,, . t ",' ., ' 1'"t Credit ,:',,rrl Sales 24000 30500 , Discount Sundry creditors Bills oavable 1'900 10000 Total: 68.900 25}io 68,900 (20 Marks) ,srr*,(rr 4of4
  9. 9. t: 12MBA13 USN First Semester MBA Degree Examination, Dec.2013 lJan.20l4 Quantitative Methods - Time: 3 hrs. I Max. Marks:100 Note: 1. Answer any TIIREEfuII questionsfrom Q.No.I to 6. 2. Q.No.7 and 1a. 6. a) o o c. are compulsory. What is the necessity of defining a research problem? (03 Marks) Differentiate between probability and non-probability sampling techniques. (07 Marks) Briefly explain the Liker"t-type scales procedure and its relative merits and demerits_ _ (10 Marks) a E o C) ?a I c. -.o bol troa .= c tr() otr -O a2 What ii a questionnaire? (03 Marks) The average daily wage of all workers in a factory is Rs.444. If the average daily wages paid to male and female workers are Rs.480 and Rs.360 respectively. Find the percentage of male ano Iemale woil(ers employeo Dy and female workers employed by the factory. Iactory. (07 Marks) The table showS the number of motor registrations in a certain teiiitory for a term of 5;1e_gs and the sale of motort),res a firm in that territory for the same iod. Year Motor registration No. of tyres sold I 600 1,250 .*{-.}t '2 630 1,100 o*s...*frv 1 J ut$r-" 720 1,300 4 750 1,350 5 800 1,500 Find the regression Estimate sale of twes when registration is 850. (10 Marks) registration;;ffi "o a: o(.) o-o c0i /G c. OE o-; o-a o= aLE Lo 5.! >. (r 4 a., Name the important multivariate techniques ooo o- hi o b. c. .r < *N o (05Marks) Find the number of permutations ofletters in the word 'statistics'. (0i Mart<s; The daily wages of 1000 workmen are normally distributed around a mean of Rs.70 and with a standard deviation of Rs.5. Estimate the number of workers whose daily wages will be i) betweenRs.T0 and72 ii) betweenRs.6g and,72; iii) morethanRs.T5; iv) less than Rs.63. o z and explain the important characteristics of each one ofsuch techniques. cOO tr> What do you understand by rank correlation? (03 Marks) Every one out of 15 telephone calls between 2pm and 4pm of a week is busy. Find the probability that out of 6 randomly selected telephoree numbers are called: i) exactly two: ii) not more than 3: iii) at teast 3 of them are busy? (07 Marks) A company has the head office at Kolkata and a branch at Mumbai. The personnel director wanted to know if the workers at the two places would like the irrtroduction of a new plan of work and a sulvey was conducted for this purpose. Out of a sample of 500 workers at Kolkata,62o/o favoured the new plan. At Mumbai, out of a sample'of 400 workers,4lo% were,4gainst the new plan. Is there any significant difference between the two groups in their attitude towards the new plan at 5oh level? (10 Marks) 5 a. (10 Marks) In a certain factory tuming out razor blades there is a small change of 0.002 for any blade to be defective. The blades are supplied in packets of 10. Use Poisson distribution to calculate the approximate number of packets containing no defective, one defective and two defective blades respectively in a consignment of 10,000 packets. (05 Marks) 1 of2
  10. 10. 12MBA13 b. A machine is designed to produce insulating washers for electrical devices of average thickness of 0.025cm. A random sample of 10 washers was found to have an average thickness of 0.024cm with a o of 0.002cm. Test the significance. of the deviation value of c. t for 9 degrees of freedom at SYo level is 2.262. (05 Marks) udges as bllows: Ten competitors in a beaut contest are rankec Competitors Judges 1 2 -) 4 5 6 7 8 9 6 A 5 -) 10 2 4 9 7 8 B 5 8 4 7 10 2 C 4 9 8 1 2 J 10 1 a 1 6 9 J 10 1 5 7 6 Discuss which pair ofjudges has the nearest approach to common taste of beauty. (10 Marks) 6a. .. Findfu i) Lower quartile; ii) Upper quartile; iii Wases (Rs.): No. of workers: ,::,,,,, b. 30-40 40-50 I -) 50-60 l1 a , dec 60-70 le and iv) both 70-80 43' 21 le. 80r90 90-100 J./. 9 (10 Marks) Out of a sample,,'bf 120 persons in a village, 76 persons vrbre administered a new drug for preventing influenza and out of them 24 persons were attacked by influenza. Out of those who were not administered the new drug, 12 persons,were not affected by influenza. Prepare i) 2x2 table showlng actual and expected fr€quencies; ii) Use Chi-square test for finding the new drug is effu-btive or not. lAt 5% level of one degree of freedom, the value of ,' ir 3.s+;. (ro Marks) , , ' '.'.'l 7a. A company has 22 sales executivesr They underwent a training programme. Which test must evaluate whether the sales performance is unchanged or improved after the training programme and ftame the hypothesis. (05 Marks) cooperative bank has 4000 Customers who have taken personal loan or vehicle loan. Of late, the bank feels that there'has been an incfease in the number of defaulters. The bank would like to know whether people who are tegular and defaulters differ in terms of characteristics such as age, income, occupation, sex and marital status. For the above mentioned scenario lay down your recommendation of the most suitable type of research. 'r,, Explain the reasou.for your choice. (05 Marks) : 0.9, is found between the number of Comment on thb.following: Positive correlation r children born,and exports over last decade. (05 Marks) b. A d. The ratio of the o to the -/^ Xl 8a. b. l-" : (x/ is known as. ., I , .. (05 Marks) Design a questionnaire to study the customer retention as adopted by Textile Retail Outlets. , (10 Marks) 5 doctors each test 5 treatments for a certain disease and observe the number of days each patient takes to recover. The resultq are given in below table. Discuss the difference between i) the doctors and ii) the treatment. U ment.usey:u.u). 0.05 Doctors Treatments I 2 a J 4 5 20 I l0 t4 23 18 2 l1 15 24 9 t2 20 4 8 13 17 t7 2t t6 19 t7 20 5 t2 15 19 15 a J 22 (10 Marks) {<{<{<*{< a
  11. 11. I 72NIBAI2 USN First Semester MBA Degree Examination, Dec.2013 lJan.2ol4 Managerial Economics Tirne: 3 hrs. d o o ', I g Max. Marks:100 sectiowA, i, ';.1{;,:;:;'":f*i*'#,x;:::;srrom SECTION _ A o () 3e I a. What ii managerial economics? b. Suppose you are a sales manager of an organrzation. c. 69 col trca .=N (6$ 9[i oE _< 2 a. b. 6) c. a2 a: o() 3 a. boi 2d b. c. 2a oi= o-A oi 4a. o= 3o arE b. €; !o c. 5.Y x! oov tr 01) o= *o tr> ^o o- o< 5 '1,0. b. c. J..i o o z (n ! o o. 6a. ,."::',,,:,"""""' (03 Marks) ho* tt e analysis of demand .:.. Explain contributes to your business decision making. (07 Marks) What conditions are necessary before price discrimination is both possible and profitable? (10 Marks) Why does price discrimination result on higher profits? market. State the long run equilibrium conditions in monopolistic Mention the salient features of,long run ave,rfgrJ cost curve. What (03 Marks) is the significance in managerial decision making? "Price leadership is an alternative ,eooperative method used to avoid Comment. What is the nature of demand curve for the following commoditi i) Life saving drugs ii) Designer watches 1r,,," iii) Safety pins. With ,r"ui diagram presint with a neat diugrum pres€nt Baumol's sales maximizatigln lnodel. Nj maximizatig.Flnodel. What is production funclion? How does a long run production function-E short run productidi i function? (07 Marks) competition". (10 Marks) Marks) (07 Marks) ifferent from a (10 Marks) What is accounting profit and economic profit? Which are provides more appropriate basis for evaluating business operations? Why? (05 Marks) What is oligopoly? What are the distinguishing features of oligopoly maiket? (0s Marks) "I4anagerial economics bridges the gap between economic theory and business practice". Discuss. (10 Marks) State the law of supply. List the factors which determine the supply. (05 Marks) Discuss cost-output relationships in the short run with a suitable cost schedule. (05 Marks) "It is believed that a flrm under perfect competition is a price-taker and not a price makei." Explain with suitable diagram. (10 Marks) With the help of an example describe the decision making process in managerial economics. (10 Marks) b. Profit is maximum when the difference between TR and TC is greatest. How is this equivalent to saying that profit is maximum when I of2 MR: MC? (10 Marks)
  12. 12. 12MBA12 SECTION 7 a. l':!,i:.i''' ,l bi c. d. - B KSRTC (volvo service) has a capacity to carry a maximum of 10.000 passengers per month from Bangalore to Hyderabad at afare of Rs.600. Variable costs are Rs.100 per passenger and fixed costs are Rs.30.000 per month. How many passengers should be carried per month (05:Maiks) to break-even? Following a price change for diet coke, explain how retailers use sales information to learn if (05 Marks) lays snack chips represent a compliment or substitute for diet coke. you are the owner of a small scale industry (business), what pricing formulas will you If (05 Marks) follow? Will they be effective? Justify your answer with examples. Mr.''Devendra T, Vice president-sales of 'sun zone solar systems' has estimated the following demand function for the 100 liters solar water heater produced by them: : : : Q 1500'-- 0:04P, Where, Q Quantity demanded of solar water heaters; P Price of each : |2,}AQ,,P:': 13,000, P:: 14,000, unit. Con9tiudl.1demlnd curve assuming price P1 (05 Marks) P+ : 15,000 and P! : 16,000 per unit. ,i I SECTION ',,, - C ry The Times of India is one of the leadi4g newspapers in India. In September 1972, it reduced its price from 45 paise to 20 paise per paper while the price of its rivals remained unchanged. The number of news papeis sota Uy TOI and its rivals was as follows: : Paper . ,:r,.' ,TOI Statesman The Hindu Hindustan times Questions: Aueusl'1972 May-1973 3,55;000 5,18,000 10,24,000 9,93,000 . 4,02,000 3,92,000 3,25,000 2,77,000 :"',,.,:"' a ,,, ..,.,ti-,' a. Calculatp',{fue price elasticity for TOL b. Basedr6ii'the above information, state elastic,,,6l c. d. whether the price inelastic. .lurti";; ;i de*and [': f6f;] ,ittr,,,, (05 Marks) lVas the cross elasticity of demand between statesman and TOI is positive or negative? whv? (05 Marks) In your view what may be the possible reasons for the increase in demand for 'The Hindu'? - (05 Marks) {<x*{<{< 2 of2
  13. 13. I 12MBA11 USN First Semester MBA Degree Examination, Dec. 2013 I Jan.2Ol4 Managing Organisatlons o o o Time: 3 hrs. Note: l. Answer any TI{REE questions,from Q.No.l to Q.No.6. 2. Q.No.7 und Q.No I are compulsory. ,::::,' E aE (.) (.) Max. Marks:100 la. State characteristic features of management. '':'' ' (03 Marks) b. c. What do you meant by MBO? Discuss briefly about principles of organization. What are the advantages and limitations of the planning? (03 Marks) c. a. b. c. ?il Briefly explain decision making process. Discuss Human Relations approach to management. b. ! Distinguish between formal and informal organization. Explain Blake and Monton's theory of leadership. Discuss the challenges and opportunities for organization behavior. (03 Marks) 2a. 6e -o ^^l .-I =q o Y:" OE eO a9 (07 Marks) (10 Marks) (07 Marks) (10 Marks) (07 Marks) (10 Marks) a= 4a. oO b. 5Qa c. What do you understand by Emotional Intelligence'7 How attitudes are formed? Discuss the personality attributes infl uencing organization behaviour. (03 Marks) (07 Marks) (10 Marks) >6 What are the basic emotions? Explain briefly about perceptual distortions. c. Compare and cor*trast needs theory and two factor theory of moti.vation. (03 Marks) (07 Marks) a. OE b. 6X o (03 Marks) (07 Marks) What are the, sources of conflict? b. Briefly describe the stages of group development. c. Diseuss the fbctors influencing control effectiveness. -ao (10 Marks) --[ a. ,E !o x .:i v, hoo -oa o= so => =€ 7 (10 Marks) Compulsory: o o< J a. ..i a) stress? z b. o c. a ABC organizationis facing severe problem of increased work stress of their employees due to certain wrong policies. What types of strategies would help the ABC Co. to overcome d. (05 Marks) An Entrepreneur has to set up a new cement manufacturing plant. Would you suggest him a suitable organization structure with a diagram? (05 Marks) Empowered organrzations put emphasis on delegation, decentralization and diffusion of power and information. - Critically examine statement. (05 Marks) "Money plays an important role in motivating Indian employees" - Do you agree with this? Comment. (05 Marks)
  14. 14. l2MBAI I CASE STUDY : (Compulsorv) : Mr. Reddy, CEO of Hyderabad chemicals limited (HCL). Hyderabad established an open communication link with managers and workers. The first communication from Mr. Reddy on ,,,,his very frst day of assuming office to employees was in Telagu. This outlined the Co's polieies and also sought the suggestions of the employees for improving the performance of HCL.:: Mr. Reddy met the managers and office bearers of unions separately and listened to their gi,jlllj-li;^-He did a quick SWOT analysis and identified many key result areas for The CEO sent educative circular on effective management practices to managers and also personally participated in management development prograrrunes. Managers were encouraged to get higher academic qualifications. By his own behaviour Mr. Reddy set an example of punctuality. He was also prompt in taking decisions.,,He insisted that performance requirements be met by agreed time schedulbs. He stressed integrity and resisted improper political interference. The overall strategic plans of the company were discussed in open meetings of top managers to give them a broad picture of *'here the organizaiion stood and where it planned to go. This created among them an awareness of corporate levels matters gave them a sense of involvement. The employees were moved around to make best use of the available talent. Managers.were entrusted,the responsibility of both operations and maintenance of plants. This resulted in fewer breakdowns. , 'rr,, , ",r,., , ,r' Mr. Reddy called,in a consultant to review the Co's manageglent practices and reorganize the set un and,traia its employees in modern management concepts. Questions.,,,: ::: b. Vlhat type of leadership style of Mr. Reddy? Comment. (05 Marks) 'What kind of motivational strategies would help in retaining employees of the organization? c. d. If you were the consultant, what are the changes you would like to bring in? What is the organizational culture pievailing in HCL? Discuss. a. , (05 Marks) JggJ& 2 of2 (05 Mark$ (05 Maflrs)

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