About statistics like these
By 2010 80% of all insurance policies
will be bought based on info that does
NOT come from the provider.
13% of consumers would use
banking in Facebook itself if they
25 %of those who find feedback forms
and owner reviews helpful submit price
quote requests to dealers, while only 16
%of overall researchers do the same
How much do user-generated content
sources impact your health or
prescription treatment decisions? 8%
say a strong impact, 39% say some
And new forms of advertising
Leveraging paid media to build brand awareness or drive users to
Display Media speciﬁc ac9va9ons in direct response campaigns
Using paid media itself as the vehicle for the speciﬁc interac9on.
Display Media plus Message distribu9on.
Appver9sing on social networks through widgets, applica9ons,
Appver9sing pages and ad networks. Give users the social u9li9es they’re looking
Brand & conversa9on monitoring, rela9onships in the blogosphere,
UnPaid Media seeding and par9cipa9on in the global conversa9ons.
So how can you reach marketers
1. Treating Social Influence Marketing differently
2. Delivering the social graphs to the marketers
3. Thinking in terms of the marketing funnel
4. Introducing innovative but proven ad formats
5. Focusing on the web and not only the website
6. Exploring ambient intimacy as an option
7. Delivering social experiences not just audiences