1 In 1945, the National Research Corporation of Boston developed a method of concentrating orange juice into a powder for use in the U.S. war effort. After the war ended, rather than selling powder to the public market, the company decided to create frozen orange juice concentrate, using a process that eliminated 80% of the water in orange juice. A Boston marketing firm came up with the name X, implying the juice was quick and easy to prepare. X?
2 Designer Vincent Connare began work on X in 1994. Connare says that he was inspired by a few graphic novels, specifically The Dark Knight Returns and Watchmen. The Boston Phoenix reported on disgruntlement over X’s widespread use. A website called “Ban X” was also created. As of early 2009, the movement was "stronger than ever". The site also reported the Ontario New Democratic Party included the clause 'Ban the X' in its recent ban bill, proposed at the 2005 session of Ontario Model Parliament. Letterer Dave Gibbons, whose work was the inspiration for X, said that it was “X is a real mess. I think it is a particularly ugly.” X?
3 Director D. W. Griffith's The Birth of a Nation (1915) glorified the original X. It was based on Thomas Dixon Jr.’s works. Dixon said his purpose was "to revolutionize northern sentiment by a presentation of history that would transform every man in my audience into a good Democrat!” X? Poster on next slide