Attitude
	
  

ASSIGNMENT 5
Attitude
Organization Behavior
Dr. D. Gopala Krishna

TITLE: A Study on Pragmatic Approaches a...
Attitude
	
  

1. Define Attitude
Attitudes are evaluating statements – either favorable or unfavorable, concerning
object...
Attitude
	
  
5. The co-opting approach: This approach is taking people who are
dissatisfied with a situation and getting ...
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Organization Behavior - Attitude

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Organization Behavior
Attitude

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Organization Behavior - Attitude

  1. 1. Attitude   ASSIGNMENT 5 Attitude Organization Behavior Dr. D. Gopala Krishna TITLE: A Study on Pragmatic Approaches and Quality Initiatives for Enhancing Teachers’ Caliber in Post Graduate Institutes offering MBA Programme under Bangalore University Under the Guidance of Dr. T.V. Raju Director, RV Institute of Management, Bangalore CANARA BANK SCHOOL OF MANAGEMENT STUDIES BANGALORE UNIVERSITY SUBMITTED BY Shivananda R Koteshwar PhD Research Scholar, 2013, REG# 350051   Shivananda  R  Koteshwar,  PhD  Research  Scholar,  Bangalore  University  
  2. 2. Attitude   1. Define Attitude Attitudes are evaluating statements – either favorable or unfavorable, concerning objects, people or events. They reflect how one feels about something. There are three components of attitude – Cognition (Information), Affect (emotional) and Behavior. Cognition results in evaluation, Affective results in feeling and Behavioral results in action (either positive or negative) Psychology definition: “A complex mental state involving beliefs and feelings and values and dispositions to act in certain ways” 2. How attitudes are formed? Factors affecting the formation of attitude define the “How” part of attitude formation. Four main factors affect attitude formation: 1) Environment: Home Environment, School Environment, Work environment, Social Environment, Society and Association 2) Experience 3) Education: Formal and Informal, Media 4) Personal Factors: Beliefs, Interest, Personality, Tradition, culture, Perception 3. Is it possible to change the attitude? If yes, give reasons Yes it is possible to change the attitude. To change attitude, it’s very important to understand 2 components: 1. Barriers (Prior commitments and Insufficient information) 2. Factors, which affect the attitude formation like Environment (Home, School Work, Social, Society, Association), Experience and Education (Formal and Informal) Once we understand these two components, we can influence the person to change his/her attitude by using the right intervention tool. With right environment, experience and education, one can make an impact on the personal factors (Beliefs, Interest, Tradition, Culture and Perception). This impact or change can be either positive or negative. Barriers can be overcome and attitudes can be changed. Some of the techniques are: 1. Providing new information: This sometimes change a person’s beliefs and in the process, his/her attitudes. 2. Use of Fear: Fear can change attitudes however degree of fear is important to the final outcome. Moderate levels are preferred to high degrees of fear arousal. 3. Resolving discrepancies between behavior and attitude 4. Influence of friends or peers: Persuasion of friends, family and peer has a high degree of influence in attitude change   Shivananda  R  Koteshwar,  PhD  Research  Scholar,  Bangalore  University  
  3. 3. Attitude   5. The co-opting approach: This approach is taking people who are dissatisfied with a situation and getting them involved in improving the same situation. 4. Why people formulate attitudes? To understand why people formulate attitudes, we need to relook at the factors, which affect the attitude formation. The factors are: 1) Environment: Home Environment, School Environment, Work environment, Social Environment, Society and Association 2) Experience 3) Education: Formal and Informal, Media, 4) Personal Factors: Beliefs, Interest, Personality, Tradition, culture, Perception People formulate attitudes because experiences and exposure alter perceptions, beliefs and interests either in positive or negative way.   Shivananda  R  Koteshwar,  PhD  Research  Scholar,  Bangalore  University  

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