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Facebook timeline and business pages Facebook timeline and business pages Document Transcript

  • Facebook Timelineand Business Pages,Perfect TogetherFacebooks Timeline becomes mandatory for all Pages tomorrow. Hereshow to use the format to your best advantage. Below: 1. o Jump to discuss comments below o discuss 2. o Jump to data See the latest rates around the country o data 3. o Latest market data DJIA -124.80 Submit Stock search o related Advertise | AdChoicesBy Mikal E. Belicove
  • updated 4/1/2012 5:18:24 PM ET Print Font: + -Facebook told marketers that its new Timeline interface wouldimprove consumer interaction with brands. Timeline is living up to thatpromise, according to a new study.The study, by Seattle-based social engagement analytics firm SimplyMeasured, focuses on 15 large brands, including Toyota, Ben &Jerrys, and The Humane Society. It compares each brandsengagement rate with its fans both before and after Timeline wasmade available earlier this month.The results indicate that brands are enjoying an average 46 percentincrease in engagement per post.One reason: Timeline is conducive to larger photographs and videos.Whats more, the Timeline user interface is starting to behave morelike a website, by offering more control over the look and feel ofcontent.The new format becomes mandatory for all Facebook Pagestomorrow. Here are some suggestions on how to use it for yourbusiness: 1. Experiment with photos and video. The brands in the study that took advantage of multimedia content fared the best. 2. "Star" and "pin" your status updates, photos and videos. When you "star" a photo, it calls attention to the post by doubling
  • its size and expanding the width of your Timeline. "Pinning" a post keeps a story or article at the top your Timeline. 3. Create an editorial calendar. Use it to guide your content on Facebook and to experiment with the frequency and timing of your posts. Stick to your copy deadlines. Visually, the new format is pleasing to the eye, but stale content is likely to turn off fans. 4. Conduct your own study. Measuring your Pages performance will give you a better handle on the impact of the new format on your business.How do you plan to use Timeline to connect with yourcustomers? Let us know in the comments below.This article originally posted on Entrepreneur.comCopyright © 2012 Entrepreneur.com, Inc. My Column Account SettingsConnect with Facebook to log into your account in the future:Success! In the future you can now use Facebook to log into youraccount.
  • Log out PrivacySuccess!Youre now signed in to your account.Log in or register below…or just your e-mail address: Submit PrivacyNew! Share what youre reading & see what your friends are viewingWhats this?Follow us on Facebook Advertise| AdChoices 12 Companies that Could Go Bankrupt Very Soon (StreetAuthority) UBS Investment Banking Head to Leave (FINS.com) Badges of Fraud: What Sets the Alarms Off at the… (Fox Business) Video: Gold is Tumbling. Good Time to Buy? (Wall Street Journal)Discuss: Facebook Timeline and Business Pages, PerfectTogether0 commentsFacebooks Timeline becomes mandatory for all Pages tomorrow. Heres how to use the format to your best advantage.Most active discussions 1. votes comments 2. votes comments
  • 3. votes comments 4. votes comments Advertise | AdChoicesView all commentsLeave your commentYouData: Latest rates in the US Mortgage rates View rates in your area Mortgage type Today +/- Chart 30 yr fixed mtg 4.04% 15 yr fixed mtg 3.25% 30 yr fixed jumbo mtg 4.58% Auto rates View rates in your area Auto type Today +/- Chart 48 month new car loan 3.25% 36 month used car loan 3.87% 36 month new car loan 3.13% Home equity rates View rates in your area Home equity type Today +/- Chart $30K HELOC FICO 4.56% $30K home equity loan FICO 5.84% $75K home equity loan FICO 5.54% Credit card rates View more rates Card type Today +/- Last Week Low Interest Cards 10.62% 10.62% Cash Back Cards 16.41% 16.41% Rewards Cards 15.41% 15.41% Savings rates View rates in your area Savings type Today +/- Chart Money market account 0.48% $10K Money market account 0.53% 6 month CD 0.43%Advertise | AdChoicesSource: Bankrate.comRelated: Entrepreneur.com 1. Google Glasses on Famous Faces [PICS] 10
  • 2. 7 Videos Tailor-Made to Fascinate Your Cat 1 3. Top 10 Tech This Week [PICS] 03 Reasons FacebookBrand Pages AreGood for Businesses March 30, 2012 by Christian Taylor 16Pin ItShare on TumblremailshareAds by GoogleThis is Headline1 - This is Education ELA Description This is Desc1 2www.test.com
  • Christian Taylor is founder and CEO of Payvmentand developer of the number one Facebook e-commerce platform for brands, agencies andmerchants, and the world’s only Facebook Shopping Mall.Not everyone is cheering over the recent switch to Facebook Timeline for businesses. But thereality is, the new layout will present many great opportunities, particularly if companiesproperly use it to merchandise their products. So be afraid, if you must, but then check out thethree reasons why Facebook’s new brand pages will benefit sellers and social commerce as awhole.1. It Encourages Fresh Content and Active ConversationWith the new Timeline, business pages now look and behave like personal profile pages. Thismeans a Facebook storefront can no longer be the landing page for new visitors using the old“default tab” setting. While this was useful to ensure more visibility for the storefront, it was alsoa crutch for not actively creating fresh content, which is the most effective way to drive newtraffic to the store.With the new Timeline layout, building exposure for the storefront and its products will rely onfrequently posting promotions and deals. While a post can be “pinned” at the top of the Timelinefor up to seven days, smart sellers will create a daily posting plan to develop continuousawareness with their fans. Better yet, they will look for ways to actively encourage comments ontheir posts by asking questions, creating polls, or publishing other content designed to provokeresponses and make their stream an active discussion forum.2. It Provides a Richer Canvas for Seller ExpressionThe new Facebook pages give sellers more real estate to showcase their brand and products,starting with the cover photo. While there are some content limitations for the cover photo, it is a
  • really great way to attract new visitors and engage current fans with a core brand message. Theideal dimension for a cover photo is 850 pixels wide by 315 pixels tall, and it’s a good idea tocreate several for regular rotation.Storefront applications will also be a more visible part of the page. The old tabs on the left of thepage have been replaced by a large 111 pixel by 74 pixel icon that can be placed just under thecover photo. This icon is automatically filled by the storefront application, but the seller has theoption to create a custom icon.The new application canvas for the storefront will also play a larger part. All of the profileinformation that used to be on the left of the page will move to the top, allowing sellers to deliveran 810 pixel wide experience for shoppers instead of the previous 520 pixels wide. This meansmore products above the fold, or larger product photos, or both.3. It Offers Deeper Engagement Insights and ToolsThe older version of Facebook Insights did not deliver real-time data, so it could take up to twodays to get analytics on a post. With the new Insights, sellers can now track how a post is doingwithin five to ten minutes after publishing, allowing them to immediately tweak their postsdepending on how they are performing. Sellers can then immediately amplify the reach of well-performing posts by turning them into a premium ad or a sponsored story. Some other new orenhanced metrics include: People Talking About Engagement: This is the total number of people that have engaged in any way with your page, including users liking your page, commenting on or sharing a post from your page, or answering a question you’ve asked on your page. Sellers can use this to measure engagement with their brand across all Facebook activities and track the success of their programs beyond “likes” and clicks. Friends of Fans: This is the total number of friends all your fans have. Sellers can use this to track the growing (or declining) influence of their fan base. As the average goes up, so does the potential reach for a seller’s campaign or promotion. Reach: This is the total number of people who have seen content associated with your page. Understanding how far and wide messages are traveling will enable sellers to optimize their content to generate maximum reach. Virality: This is the percentage of people who saw a story from your Page and “talked about it.” Again, knowing what’s being shared can help sellers assess what is actually of interest to their fans and customers. Facebook Timeline is a radical new profile page design that Facebook will launch around the end of September 2011. It was announced by Mark Zuckerberg at Facebooks F8 conference following an introduction from SNLs Andy Samberg. (See pictures of Facebook Timeline here.)
  • Facebook Timeline changes the default profile from a list of your most recent updates to a complete summary of your entire life since birth. It includes photos, videos, status updates and locations you have visited. The new Facebook profile is divided into two main columns, with a line down the middle representing the passage of time. Users are encouraged to add life events which were not captured by Facebook, particularly those that occurred before the person joined Facebook. Timeline uses an algorithm to assess the most important moments of your life, which can then be edited to your satisfaction. Unwanted updates can be hidden from the Timeline. The new profile pages are thought to constitute one of Facebooks most extreme redesigns so far, completely reimagining what a social networking profile can be. Timeline also means that Facebook now bears fewer similarities to Google+, a social network from Google which currently uses the standard format of showing the most recent updates first. Facebook made Timeline available for testing on September 22, 2011 (see How to Enable The New Facebook Timeline"). The response to the new layout has been mixed, with Mashable editor Lance Ulanoff penning an article entitled "Facebook Timeline, Zuckerbergs Biggest Gamble Yet". Charlie White, meanwhile, praised the changes in an article titled: Why I Love the New Facebook Timeline". Criticisms of Facebook Timeline include claims that by requesting users "complete" their profiles, Facebook is seeking to capture more user data to make its service more appealing to advertisers. Others have expressed concerns about Facebook Timelines ability to surface information about a person that was previously hard to access, and that Facebooks encouragement to add your date of birth to your profile (among other incentives to add additional personal information) may encourage identity theft. Facebook Timeline has yet to be launched to all of its 800 million users.Why Facebook is Important to your Business — PresentationTranscript 1. Facebook Marketing for Business How and why to use Facebook to help reach customers and capture leads Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill Digital Hill is a Web Design & Internet Marketing firm with offices in Goshen and Indianapolis offering website development, e-commerce websites, application development, and Social Media Marketing integration. 2. Agenda • Why Facebook is important to your business • Importance of a Custom Landing Page for your Fan Page • Value of having a “Like” Page strategy • Opportunities for Lead Cultivation • Most Common Mistakes by Businesses • Strategies for Building your Fan Base Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill 3. It’s where the people are! Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill 4. - More than 665 Million active users on Facebook, 13% growth since January - 50% of users log on every day - The average User has 130 friends - The average user is connected to 80 pages, groups, & events - The average US user spends over 7 hours on Facebook per month ( Nielsen 2010) [#2: Google at 2:05] PEOPLE ON FACEBOOK: Credit: Transform Your Marketing by HubSpot Internet Marketing Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 5. Why is Facebook important to your Business? It can help you: - Get found - Build Credibility -Engage with your Target market - It’s low cost Marketing - Increase your online footprint - Buildcommunity - Did we note , “It’s where the people are!” Digital Hill Multimedia, Inc.www.DigitalHill.com www.Facebook.com/DigitalHill6. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of havinga “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategiesfor Wall Posting Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill7. First, Why Create a Facebook Page? - Interact and Engage - Highlight Specials / Events -Update your fans quickly/easily - Did we mention… “It’s where the people are!” Digital HillMultimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill8. Why Create a custom Facebook Landing Page? - It introduces Your Page & why it matters withmuch more detail - Show much more company info - Extend Your Brand Visually to Facebook -Did we mention… “It’s where the people are!” Digital Hill Multimedia, Inc. www.DigitalHill.comwww.Facebook.com/DigitalHill9. Why Create a custom Facebook Landing Page? - Showcase Testimonials - Inform, Educate -Extend loyalty and deepen interaction - Create Call to Action - Did we mention… “It’s where thepeople are!” Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill10. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value ofhaving a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes •Strategies for Wall Posting Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.coFacebook Timeline is a radical new profile page design that Facebook will launch aroundthe end of September 2011. It was announced by Mark Zuckerberg at Facebooks F8conference following an introduction from SNLs Andy Samberg. (See pictures ofFacebook Timeline here.)Facebook Timeline changes the default profile from a list of your most recent updates toa complete summary of your entire life since birth. It includes photos, videos, statusupdates and locations you have visited. The new Facebook profile is divided into twomain columns, with a line down the middle representing the passage of time. Users areencouraged to add life events which were not captured by Facebook, particularly thosethat occurred before the person joined Facebook.Timeline uses an algorithm to assess the most important moments of your life, which canthen be edited to your satisfaction. Unwanted updates can be hidden from the Timeline.The new profile pages are thought to constitute one of Facebooks most extremeredesigns so far, completely reimagining what a social networking profile can be.Timeline also means that Facebook now bears fewer similarities to Google+, a socialnetwork from Google which currently uses the standard format of showing the mostrecent updates first.Facebook made Timeline available for testing on September 22, 2011 (see How to EnableThe New Facebook Timeline"). The response to the new layout has been mixed, withMashable editor Lance Ulanoff penning an article entitled "Facebook Timeline,Zuckerbergs Biggest Gamble Yet". Charlie White, meanwhile, praised the changes in anarticle titled: Why I Love the New Facebook Timeline".Criticisms of Facebook Timeline include claims that by requesting users "complete" theirprofiles, Facebook is seeking to capture more user data to make its service moreappealing to advertisers. Others have expressed concerns about Facebook Timelinesability to surface information about a person that was previously hard to access, and that
  • Facebooks encouragement to add your date of birth to your profile (among otherincentives to add additional personal information) may encourage identity theft.Facebook Timeline has yet to be launched to all of its 800 million users.