Groupon business model and case

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  • Deal Reaches Critical mass :- Groupon decides which deals are featured in a ZIP code area
  • Groupon business model and case

    1. 1. CMTP PRESENTATION ONPresented By:Neha AmdapurkarShivendra ChaturvediMukesh RaghuwanshiOm prakash TripathiGROUPON: AN EMERGING GIANT IN SOCIALCOMMERCE
    2. 2.  Engaged in Social commerce & launchedin November 2008 in Chicago. Growth with 25 millions subscribersover 2 years. Being second Company in web history to crossthe $ 1 million valuation mark within 7 months. Offered Online group buying deals with deepDiscount to subscriber. Key people- Andrew Manson (CEO)INTRODUCTION
    3. 3.  The website socialcommercetoday.com defines social Commerce as asubset of E-commerce it involves online media that supports socialinteraction & to assist online buying & selling products & services. Transaction carried out Electronically at different levels:- B2B- B2C- C2C E-Commerce Applications:Email, messaging, documents, accounting & finance system,Order & shipment information, enterprises & client information etc.E-COMMERCE
    4. 4.  Reduce time & Cost Provide different variety at one platform. E-Commerce offered Variety of trade opportunities-Retail Stores- Book, music & toy store- Auction sites- railways/airlines booking online tickets Business ExpansionCONT..
    5. 5. • In April 2010 Groupon was the only company to reach $1.35billion valuation faster then YOUTUBE.• There was only one deal on offer on a given day for everysubscriber.• Huge discounts ranged from 50% to over 90%• The success rate of Groupon is reaching high i.e. 98%.• Groupon Revenues based on 50-50 sharing formula.EMERGENCE & GROWTH OFGROUPON
    6. 6. BUSINESS MODEL OF GROUPONSign Up OfCustomerWithGrouponSign Up OfMerchantCracking OfDealsCritical MassPaymentReceivedFromCustomer ToGrouponDecision OfGrouponBased onZip CodePayment OfMerchantShareRedemptionOf CouponBy CustomerAt Merchant
    7. 7.  Nowithstanding its considerable success and rapidgrowth, Groupon had some significant challenges onhand. One of them stemmed from its Business ModelItself.MAJOR CHALLENGE FACED BY GROUPON

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