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Nike  marketing strategies
 

Nike marketing strategies

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this is all about nike its marketing strategies and how nike is able to always be one step ahead from its competitors .

this is all about nike its marketing strategies and how nike is able to always be one step ahead from its competitors .

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    Nike  marketing strategies Nike marketing strategies Presentation Transcript

    • NIKE
    • History of NIKE Inc.
      Its name is derived from a winged Greek goddess.
      “Swoosh” logo designed by Caroline Davidson.
      Is now one of the world’s top shoemaker that captures more than 20% of US athletic market.
      Original name of Nike given by Phil was “Blue Ribbon Sports”.
      With an agreement and handshake in 1964, they began importing Japanese brand Onitsuka Tiger running shoes.
      By late 70’s, Nike had moved from $10million to $270million in sales.
      In 1996, revenue increased to $6.74billion. Sales reached $12billion in 2000.
    • Nike Sells
      Performance Equipments:
      • Bags
      • Socks
      • Sport Balls
      • Eyewear
      • Timepieces
      • Electronic Devices
      • Bats
      • Gloves
      • Protective Equipments
      Footwear:
      Running
      Basketball
      Soccer
      Sport-inspired urban shoes
      Children’s Shoes
    • Nike Also Sells:
      Apparels and Accessories
      Athletic Bags
      Offers Apparels for Licensed Sports Team
      Provides Licenses to Produce and Sell:
      Swimwear
      Cycling Apparel
      Children’s Clothing
      School Supplies
      • Electronic Devices
      • Eyewear
      • Golf Accessories
      • Belts
    • Sales Technique
      The company sells its products to retail accounts, through its owned retail stores, and through a mix of independent distributors and licensees, as well as through Internet Web site ‘nikestore.com’.
      NIKE inc. has major four subsidiaries which are:
      • Converse
      • Cole HaanHoldings
      • Nike Bauer Hockey
      • Hurley International
    • Marketing strategies
      Brand image
      Web site of the Nike
      Customer preferences
      Update itself timely
      Product diffrentiation
    • 4Ps of Marketing
      Product
      Price
      Place
      Promotion
    • Advertisement strategies
    • Customer’s feedback
      very light to walk
      I feel comfortable
      Hug my feet
      Nike “ JUST DO IT”
    • Competitive Advantage– something which gives the organisation some advantage over its rivals
      Brand Positioning and Brand Architecture
      Establish the structure of features, functional and emotional benefits and align them to what are perceived by consumers as cost-of-entry (required), motivating (differentiated), or crucial (inspired).
      Competitive Strategy
    • Athletic Shoe Market Share 2005
      2005
    • Strategic Planning:
      Nike
      Business Definition
      Target Consumer
      What do we want them to THINK
      What do we want them to FEEL
      How do we want them to ACT
      Brand DESTINATION
    • Holistic Marketing
      Innovative and Niche products
      Competitive strategies adopted by NIKE
      Increased Value Chain
      Breakthrough Marketing
      Selective Distribution
      Participating in events and shows
      Endorsing sports personalities
    • Labor Practices
      • Poor Labor Practices in Asian Countries
      • Child Labor in Cambodia and Pakistan
      • Vigorous overtime
      • Paid below low wages
      • Verbal abuse and sexual harassment
      • Poor Health and Safety conditions
      • Poor medical facility
      • Restrictions on drinking water
    • Recommendations
      Company should follow Corporate Social Responsibily
      Nike should hier 3rd party for audits
      Nike should work with General Federation Of Labor and Labor Union
      Nike should work with other shoe manufacturers, provides fair wages to the workers
    • Presented By:
      Siddharth Singh
      Shivani Sharma
      Suchi Vashistha
      Manikrishna Kumar
      Thank You !!!