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    tows analysis of sony tows analysis of sony Presentation Transcript

    • TOWS ANALYSIS OF BY SHIVANGI JANI (24) VAISHALI SOLANKI (25)
    •  Type INTRODUCTION  Founded  Founder  Name Created  Headquarter : : : :  KEY People : : :  Industry :  Website :  Area Served Public 1946 Masaru Ibuka Akio Morita By combining “Sonus”(Sound and Sonic) and “Sonny”(Little Son) Japan Worldwide Kazuo Hirai(CEO), Sir Howard Stringer(Chairman of Board) Consumer Electronics Entertainment sony.net
    • MISSION “To experience the joy of advancing and applying technology for the benefit of the public.” vision “To create exiting new digital entertainment experiences for consumer by bringing together cutting – edge product with latest generation content and services.”
    • The SWOT Matrix
    •  Strength’s:  Weakness:  Innovation  Maintaining  Quality  Brand strength  Product differentiation  Wide cover spectrum over multiple market multiple function  International expansion  Product pricing  Picture industry  Corporate Governance  Opportunities:  Threats:  “Asset Light”  Competitors competition strategy  T.V. category & gaming segment investing  T.V. Business expansion  Network initiative  International market penetration  Global economic recession  Electronic network security  Greening Standard Compliance
    • SWOT / TOWS Matrix  To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed.  The SWOT matrix, can be changed into what is known as the TOWS Matrix that is shown on the next slide:
    • SWOT / TOWS Matrix Strengths TOWS Analysis Opportunities S-O Weaknesses W-O Strategies Strategies Threats S-T W-T Strategies Strategies
    •             Strength’s: Innovation Quality Brand strength Product differentiation Wide cover spectrum over multiple market Opportunities: “Asset Light” strategy T.V. category & gaming segment investing T.V. Business expansion Network initiative International market penetration  Threats:  Competitors competition  Global economic recession  Electronic network security  Greening Standard Compliance       Weakness: Maintaining multiple function International expansion Product pricing Picture industry Corporate Governance
    • SWOT / TOWS Matrix  S-O strategies pursue opportunities that fit well the company's strengths.  W-O strategies overcome weaknesses to pursue opportunities.  S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats.  W-T strategies make a defensive plan to prevent the firm's weaknesses from making it susceptible to external threats.
    • SWOT Interactions
    • CONCLUSION  Although other electronics firms are taking market shares and profits, the innovative spirit and quest of excellence and perfection cannot be copied.  Sony’s main task is to integrate its talent by placing common goals and priority for this increasing competitive market.  With strategy and luck, Sony could become a great firm as it was and will be.
    • SOURCES  www.sony.co.in (15-07-2012)  www.awardmarketingservices.com (15-07-2012)  www.sonynet.com (15-07-2012)  www.wikipedia.org/wiki/Sony (14-07-2012)