Concepts of Communication
Process Of Communication
The Mehrabian Model
Importance of Effective Business Communication
Types Of Business Communication
7 C’s of Communication
Barriers to Communication
Ways to Overcome
Communication is a process exchanging information, usually
through common system of symbols.
Common forms of communication include speaking, writing ,
gesturing and broadcasting.
Communication is a continuous process
Communication has a two- way traffic
Communication leads the achievement of organizational
Communication dispels misunderstanding
Sender has an
Albert Mehrabian, Professor of Psychology established the statistics
related to communication process:
7 per cent of meaning is in the words are spoken
38 per cent of meaning is paralinguistic (the manner in which words are said)
55 per cent of meaning is conveyed through facial expression
Communication is lifeblood of the organization
Smooth working of business
Downward & upward communication
Healthy and conducive environment is created
Basis of Managerial function
Planning, organizing, Directing, Coordinating, Controlling
Prompt decision and its implementation
Information should be received first and concerns should be taken of sub ordinates
Decision must be communicated to subordinates
Because of accommodation problem in the Canteen all TT Shop
employees are requested to take lunch from 12 to 12:30 instead of
11:30 to 12:00 am.
The TT Shop employees are requested to strictly abide by the timings &
be present in the main canteen accordingly.
These principles tells us how your message becomes effective for your target group, are
commonly known as 7 C’s of effective communication.
Every communication must be complete and adequate.
Incomplete messages keep the receiver guessing, create misunderstanding and
Every person should, therefore, be provided with all the required facts and figures.
For example, when factory supervisor instructs workers to produce, he must specify
the exact size, shape, quality and cost of the product. Any assumptions behind the
messages should also be clarified.
In business communication, you should be brief and be able to say
whatever you have to say in fewest possible words
Benefits of Conciseness
1. A concise message saves time and expense for both sender and
2. Conciseness contributes to emphasis; by eliminating unnecessary
words, you let important ideas stand out.
Avoid wordy expression
Include only relevant material
Avoid unnecessary repetition
Clarity means getting your message
across so the receiver will
understand what you are trying to
You want that person to interpret
your words with the same meaning
you have in mind.
Always choose familiar and easy
The term correctness as applied to business messages means right level
of language and accuracy of facts, figures and words.
If the information is not correctly conveyed, the sender will lose
Transmission of incorrect information to outsiders will spoil the public
image of the firm.
To convey correct messages, grammatical errors should also be avoided.
Consideration means – To consider the receiver’s Interest/Intention.
It is very important in effective communication while writing a message
you should always keep in mind your target group.
Three Specific Ways to Indicate Consideration
- (I attitude)We are going to
extend our shop closing
timing from 7.00 pm to
-(You attitude)You will be able
to shop evening with the
“I” or “we”
Knowing your audience
allows you to use statements
of courtesy; be aware of
your message receiver.
• Courtesy stems from sincere
It is not merely politeness
with mechanical insertions of
"please's" and "thank-you'd.“
Stupid letter; I can’t understand
I should understand it, as there is no
confusing word in this letter, could
you please explain it once again ..?
Its your fault, you did not properly
read my latest FAX
Sometimes my wording is not
precise; let me try again
It means that message should be specific instead of general.
Misunderstanding of words creates problems for both parties (sender and receiver).
When you talk to your client always use facts and figures instead of generic or
• Lack of Sensitivity to Receiver
• Lack of Basic Communication
• Insufficient Knowledge of the
• Emotional Interference
• Lacking confidence
• Physical Distractions
• Channel Barriers.
• Long Communication Chain.
• No Provision for Feedback
• Inadequate Feedback.
Lack of Interest.
Lack of Knowledge.
Lack of Communication Skills
Improve communication skills
Provision for feedback
Overcoming barrier of Effective
Control over emotion
Avoiding physical distraction
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.