parleagro

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parleagro

  1. 1. IIILM –Academy of Higher Learning Jaipur
  2. 2. Refreshing India By : Deepak Sharma Shivangi Singhal PGDM (12- 14)
  3. 3. Original Parle company split into 3 Parle Parle Parle Products Agro Bisleri
  4. 4. Parle Agro CompanyType : Private LimitedFounded : 1984Founder : Chauhan Family Headquarter : Mumbai , IndiaKey people : Prakash Chauhan (Chairman &MD) Schauna Chauhan (CEO) Alisha Chauhan (Director) Nadia Chauhan (Director)
  5. 5. Establishment… • Parle Agro commenced operation.1984 • Started with beverages. • Diversified into bottled water.1993 • Plastic packaging1996 • Confectionary.2007
  6. 6. Major business verticals • Beverages : fruit drinks, nectars, juice • Food :Confectionary, snacks • Water :Packaged drinking water
  7. 7. Factories…Parle Agro has its factories located in: Silvassa Patalganga Bhopal Chennai Ghaziabad.
  8. 8. STRATERGIES used behind its Glory...Direct marketing for the brand Developing products on the health plank- hippo, apple juice. Nearness to the retail outlet.
  9. 9. Hippo tweet campaign : the ideawas to crowd source retailer andtrack more and more retailerwithout any cost. Customer ideology- frooti for children and appy fizz appeal the youth
  10. 10. Competitors… Coco cola PepsiCo ITC Dabur Haldiram
  11. 11. Parle Agro Production Life Cycle… Parle Agro Production Cycle 100% 90% 80% 70% 60% 50% Parle Agro Production Cycle 40% 30% 20% 10% 0% Introductory (Bread Cake) Growth (Appy, Hippo) Maturity (Frooti) (LMN, Bailley) Decline
  12. 12. Why Parle Agro? Maintaining high quality Diversify Remaining Parle product customer portfolio centric Agro Introducing Reaching new and every part innovative of India products

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