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parleagro

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Transcript

  • 1. IIILM –Academy of Higher Learning Jaipur
  • 2. Refreshing India By : Deepak Sharma Shivangi Singhal PGDM (12- 14)
  • 3. Original Parle company split into 3 Parle Parle Parle Products Agro Bisleri
  • 4. Parle Agro CompanyType : Private LimitedFounded : 1984Founder : Chauhan Family Headquarter : Mumbai , IndiaKey people : Prakash Chauhan (Chairman &MD) Schauna Chauhan (CEO) Alisha Chauhan (Director) Nadia Chauhan (Director)
  • 5. Establishment… • Parle Agro commenced operation.1984 • Started with beverages. • Diversified into bottled water.1993 • Plastic packaging1996 • Confectionary.2007
  • 6. Major business verticals • Beverages : fruit drinks, nectars, juice • Food :Confectionary, snacks • Water :Packaged drinking water
  • 7. Factories…Parle Agro has its factories located in: Silvassa Patalganga Bhopal Chennai Ghaziabad.
  • 8. STRATERGIES used behind its Glory...Direct marketing for the brand Developing products on the health plank- hippo, apple juice. Nearness to the retail outlet.
  • 9. Hippo tweet campaign : the ideawas to crowd source retailer andtrack more and more retailerwithout any cost. Customer ideology- frooti for children and appy fizz appeal the youth
  • 10. Competitors… Coco cola PepsiCo ITC Dabur Haldiram
  • 11. Parle Agro Production Life Cycle… Parle Agro Production Cycle 100% 90% 80% 70% 60% 50% Parle Agro Production Cycle 40% 30% 20% 10% 0% Introductory (Bread Cake) Growth (Appy, Hippo) Maturity (Frooti) (LMN, Bailley) Decline
  • 12. Why Parle Agro? Maintaining high quality Diversify Remaining Parle product customer portfolio centric Agro Introducing Reaching new and every part innovative of India products

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