Sound Design for your Brand by S3

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A lot of thinking goes into designing the visual properties of brands. S3 - Svar Sound System, aims to apply the same rigor to your brand's audio properties.
Because sound is a powerful tool to help you connect emotionally to your customers - and to help your brand differentiate from its competitors.

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Sound Design for your Brand by S3

  1. 1. How to make your brandsound better<br />How to make your brandsound better<br />
  2. 2. When you hear these sounds,what brands come to your mind?<br />
  3. 3. Now, what sound does your brand make? <br />
  4. 4. Why sound design your brand:<br />Sound can create a powerful emotional connect with your audience<br />Your audience can tune out “marketing” messages, but they cannot switch off sound<br />
  5. 5. Why sound design your brand:<br />3. Sound is a rich platform for engaging with your audience<br />(e.g Starbucks CD’s)<br />4. Sound is a brand property your audiences cannot ignore.<br />Why should you?<br />
  6. 6. “The decision process in brand adoption, engagement and loyalty is 70% emotional.”<br />Robert Pesikoff<br />
  7. 7. How can we help your brandsound better?<br />We help create and deliver your audio brand, in line with your brand essence and its visual I’d<br />
  8. 8. We will first understand- Your brand- Your audienceThen work with you to createthe audio properties it needs <br />
  9. 9. - Deliver it to your audience in engaging and appropriate ways.- Across different media- In a sustainable manner (research and refresh when needed)<br />
  10. 10. How do we do this?- Expertise in sound/music- Expertise in building brand- Keen insights into today’s consumer<br />
  11. 11. THE PLAYERS:<br />Svar Sound System is a collective of musicians and advertising creatives, helmed by Rzhude, an accomplished musician with a 20 year track record.<br />He has also worked at some of India’s leading advertising agencies like Ogilvy, JWT, Rediffusion.<br />He brings to Svar Sound System a chiselled sensibility for sound and brands.<br />The Svar Sound System also includes a team of ideators from the world of branding and music to offer optimal audio design solutions. <br />
  12. 12. What can we do for you?Sonic logoSignature tuneSound Properties Sound ExperiencesSoundscapes(Radio spots, too!)<br />
  13. 13. What do you think?We would love to hear from you:svar.sound.system@gmail.comCall Rzhude: +91 98452 19390<br />
  14. 14. A little more about Rzhude:Singer-Songwriter, Performer, Music Producer, recording and live sound engineer. Professional music and sound recording experience: 20+ years on Guitars, Bass, Vocal & Percussion, Digital Audio and Music Technology for Studio and Live production.  Work and contribution in Music Field:Recording artist for TVC/documentary music, Music Albums and StageProductions, Chennai - 1992-1998. Wrote and Co-produced his firststudio production, Four By Four – 1996. Numerous Live performances and recordings with Folk, Fusion, Rock groups including four studio albums with Bangalore based “Thermal And A Quarter” - Composing, recording, and performing across India and Abroad since 1999 - consistently voted in the top 3 Indian Rock acts since 2003. Featured on NPR’s ‘All Things Considered’, 2005; won the Worldspace honors, 2007, for outstanding contribution to Indian Rock (TAAQ). Co-wrote and produced (with Raghu Dixit) the Radiocity 2005 Karnataka theme song 'Nammanadukarunadu' and the winner of the 2006 CNBC National Integration Song competition with 'ChallaHaiTiranga'. Session Bassist for Indian Jazz/Pop/Fusion artists like Dr. L. Subramaniam, Suresh Peters, Ravi Kullur and Lucky Ali. Heads a Music Technology company called MusicLab (www.musiclab.in <http://www.musiclab.in> ) based out of Bangalore.Runs an Independent Music Production studio called Acoustic Garden(sound@acousticgarden.net) in Bangalore.<br />

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