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Pars khazar

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  • 1. Prepared by: Shiva chegini Prepared for: DR.Hooman Attar MBE-1392
  • 2. Index  Company  History/Vision/Mission  Values and Slogans  Certificate and rewards  Products  Competitive advantage  BCG Matrix  SWOT Analysis  Macro Environment  PESTEL Analysis  Disruptive Technology  Porter’s Five Forces  Customer  7P  Customer Behavior  Segmentation  Recommendation
  • 3. The company is the largest manufacturer of household appliances in Iran. The precision manufacturing process and quality control systems ensure a quality product from the Caspian Pars have made so far , which brings consumer confidence . Pars Khazar Industrial Company received so far standard certificates Iran ISIRI, TUV Austria , CE unity of Europe , CPT Astrakhan, Russia, 2000 - 9001 ISO capability.
  • 4. 1. General information: 2. Prior to 1357: 40% and 20% of Toshiba Corporation and Mining Development Bank of Iran. 3. 1357: established luggage enterprise barking and barking all the stock of the company was transferred to Toshiba. 4. 1359: Toshiba Industrial Co. renamed. 1373: The government's policy of privatization, equity investment company Pars luggage company
  • 5. In March 1347 Factory technical partnership with Japan's Toshiba, Toshiba Pars began its activities in the province. In November 1361 the name was changed to Toshiba Pars Pars Khazar Industrial Company.
  • 6. Currently Pars Khazar Industrial Company, the largest manufacturer of small electrical home appliances, continues to operate as a public company and its shares on the Stock Exchange will be released. The company is also one of the pillars Pars Investment luggage.
  • 7. Value and slogan Customer satisfaction, new product development and the flourishing of Iran's efforts, the company's mission
  • 8. Laws , ethical norms and values ​of society and adherence to social and environmental responsibility Provide and maintain the value of capital and long term interests of investors Commitment to total quality management and continuous improvement of products and services Permanent link to loyal customers Strategic alliances with suppliers and providers credible and formidable
  • 9. Permanent link staff and human resources capable honest, trustworthy , hardworking and committed to company goals Belief in motivation , teamwork and effective participation in organizational Continuing education and staff development to innovation and continuous improvement Following systemic administration in order to improve the technical quality of Decisions based on scientific study and analysis of data and information
  • 10. Customer satisfaction , new product development and the flourishing of Iran 's efforts , ‫خشنودی مشتریان، طراحی و توسعه محصوالت جدید‬ ‫و تالش در شکوفایی ایران عزیز، سرلوحه فعالیت‬ ‫شرکت است‬ Our goal is to transform the company to staff development, continuous improvement of products and services, and increased efficiency and flexibility are the main beneficiaries of the leading suppliers to become the world famous variety of electrical home appliances.
  • 11. Pars Khazar is represented in the following countries Ukraine - United Kingdom - Germany Holland - Namibia - Iraq - Afghanistan
  • 12. mission the company's mission . Pars Khazar Industrial company with the mission target to achieve its 20-year vision : Our mission ; production of electrical appliances in the models , colors and sizes varied , with quality and comply with international standards in quality with reasonable and competitive price, to achieve the goals : increase in market share , sales , value added and productivity and return on investment to interest , satisfaction and joy of key stakeholder organizations
  • 13. Certificates and Honors Company All our products have a standard certificate ISIRI Institute of Standards and Industrial Research of Iran , CE certification of Europe Union , Austria safety certification (TUV) and CPT certification of Russia.
  • 14. Certificates and Honors Company Found in the certification of ISO9001-2000 HC Swiss SGS certified, a commitment to excellence EFQM, received the title of " entrepreneur " sample over several consecutive years, received a license from the Office of Standards and Industrial Research of Iran Nationally Accredited Labs , receiving unit quality in the province over the past few years in a row , exporter province, responsible for quality control samples and countries certificates consumer Rights in the years 1387 and 1388 and 1389 and 1390 and in 1391 and 1392 , including the great achievements of the company's management is considered
  • 15. 1392 Appreciation and pride in the superior quality of the sample unit Gillan standard / general manager of Standard province Appreciation and pride in the superior sample quality control manager Director General of Gilan standard Renewal of international certification of quality management system ISO 9001:2008 SGS company Thanks slate products electric rice cooker for 5 years product quality continuing Iran National Standard Thanks a tablet in the second round Festival of National Productivity National Festival productivity depends Chamber of Commerce - Iran's Industries and Mines
  • 16. 1391 Excellence Award ** Iranian Excellence Award Minister of Industry, Mine and Commerce national award for Organizational Excellence Silver statue of consumers ' rights Minister of Industry, Mine and Trade Store fail to receive e Pars Khazar symbol electronic trust E-Commerce Development in Iran Firstly Tablet - National Festival of productivity National Festival productivity depends Chamber of Commerce - Iran's Industries and Mines Energy management system certification ISO-50001: 2011 Company TÜV-ICB Standard Certification Europe Company
  • 17. Special Appreciation Award Trophy Q.CC The Director General of Tehran Province Standard Best Tablet EIR second stage of the third national festival experience improving productivity and efficiency of the project ( design, manufacture fully automatic rice cooker ) The jury and the national secretariat of the Scientific Committee and strategic productivity depends Chamber of Commerce - Iran's Industries and Mines
  • 18. 1390 Renewal of international certification of quality management system ISO 9001:2008 SGS company Europe C.E- product standard certification Fan QS firms Sample certificate of appreciation and pride in manufacturing superior quality at national level Head of Standards and Industrial Research of Iran Appreciation and pride in the superior quality of the sample unit Gilan Governor / General Manager Standard province International certificate Appliances on ISO/IEC-17025
  • 19. National Accreditation of CD Meyer highest productivity in the Third National Festival Main indicators productivity and specific sectors household productivity index currency group The jury and the national secretariat of the Scientific Committee and strategic productivity depends Chamber of Commerce - Iran's Industries and Mines Trophy and Certificate of protecting the rights of consumers in 1390 The protection of consumers and producers - Ministry of Commerce
  • 20. Environmental commitments Society and environment and meet their Stakeholders and beneficiaries benefit balance of the objectives and policies of the organization. In this regard, Pars Khazar Industrial Company as a responsible organization , the environment , in addition to compliance with regulatory requirements, since the Aqdamt environmental affairs effectively done. -
  • 21. Environmental commitments Converting fuel boilers and furnace hot air from burning fuel oil to natural gas mode to reduce the contaminants in the environment , - All motor home into a gas -fired central heating
  • 22. - Converted to gas -fired heating system for all workshops - Change coloration of the liquid dye staining method of powder (electrostatic ) that eliminates toxic fumes given off by a significant reduction in the fine and the color was a waste into eco-system , and to enable reversible color added New Order Google Translate for Business:Translator ToolkitWebsite Translator Removal of cyanide compounds in electroplating, - Mechanization of wastewater treatment system , the effluent from the environmental features as standard. The validity of this claim by environmental inspectors with periodic sampling to be approved .
  • 23. Prevents damage to control systems and physical assets of the company and a waste of resources to create a single scheduled maintenance and repairs (P. M) 1370 - Approach to optimize the existing Organization materials and reduce waste , using an integrated planning system for material management - And the method to form teams of industrial Adornment (5s) - Energy Management Committee in 1376 in order to optimize energy consumption , some examples of measures taken to optimize energy consumption is as follows
  • 24. review alone power plants , with the goal of zero reactive power and overhaul and update system electrical substation capacitor banks , - Overall reform steam distribution system in a motor home and a reduced supply of steam boilers and burners are operating within Corrected wind direction distribution and elimination capacity of the air storage tanks , leak, possible , regular servicing of compressors ( compressors reduce operating hours ) and the improvement of conditions ( reducing power consumption ,
  • 25. Corrected wind direction distribution and elimination capacity of the air storage tanks , leak, possible , regular servicing of compressors ( compressors reduce operating hours ) and the improvement of conditions ( reducing power consumption , avoid wasting compressed air production repentance air distribution compact and eliminate potential leaks to avoid wasting compressed air production and increasing capacity of storage tanks , air compressors serviced regularly to reduce compressor operating hours and reduced power consumption , and ultimately " improve conditions of use
  • 26. - Maintenance programs formally energy supplies , including electricity , boilers and compressors - powerhouse of intelligent systems - Optimized power management certificate (2011-50001-ISO) - Separation of waste and garbage in the proper way to recycle them as separate types of plastics, foam , corrugated , paper and ... Isolation and chemical types of electronic components such as batteries and ......
  • 27. parts purchased from outside companies and provide its suppliers to prevent nonconforming items to the destination workshops , Self- inspection and selfcontrol strategies for the future, and follow the development of his approach to the inspection of all plant production personnel .
  • 28. - Safety Committee in order to minimize any detrimental environmental impact of the company's production process , from the inception of the company , Restarting the projection , an extensive investigation was conducted using the technologies of the day . Reduce energy and water consumption , waste reduction , waste reduction and waste less, the objectives of this research. Google Translate for Business:Translator Toolki
  • 29. Conferences and Exhibitions Pars Khazar Industrial Company in order to displaying their products directly to consumers, which includes the 140 model that shows the provincial company Falling Enforcement activities during the exhibition include: o recruitment Club Consumers (sample form ( o hold and Lottery awards o survey of consumers about the product o go to the mall and visited the vendors at the provincial level Access to after-sales service centers
  • 30. Products Category Cooling Fans Rice Cookers/Steam Cookers Meat Grinders Vacuum Cleaners/Steam Cleaners Juicers Food Processors Fryers/Barbecues Tea Makers Sandwich Maker/Egg Boiler Oven Toasters Steam Irons Hairdryers/Digital Scale Fan Heaters Air & Water Purifiers Food Savers Export Products
  • 31. Pars Khazar Industrial Company exports about " the second half of 1378 to work with a number of European countries and Canada began to cooker . During these years the export Plopaz Pars Khazar some European markets , buyers have been exposed to so far has been welcomed by many customers . Pars Khazar currently export markets in Europe , Germany, UK, Denmark, Austria , the Netherlands and Italy are.
  • 32. In the Americas, from Canada to 110 volts cookers exports began in 1384 and within Asia Pars Khazar products to neighboring countries such as Iraq, Afghanistan and some countries continue Armenia and Azerbaijan , Tajikistan, the case is forwarded . Continental Pacific Australia Pars Khazar is the customer's products . The activities have been conducted in Africa and Cameroon , Senegal , Namibia and Algeria are a number of products of this company . Dutch market in Europe , the Pacific and Australia markets the Colombian market in Latin America
  • 33. Pars Khazar its products in several countries through 10 sales representative offers. These agencies include four representatives in Germany , two in the United Kingdom representative , one representative in Canada , one representative in Iraq , one in Afghanistan and one representative agent in Ukraine .
  • 34. Goods sent to Europe and Canada only type of rice cooker and client products to Asian and African countries combined rice cooker, vacuum cleaner, Meat Grinder, juicer , fan , heater and toaster oven is. Abroad after-sales service by our sales agents , and in some cases, replacement parts or replace the product takes place.
  • 35. Financial Analysis Pars Khazar 6 months of the end of the financial year ending 12/29/1392 867 riyals for their profits realized that the figure of 87% is predicted for UPS 986 rials for the current fiscal year is now . The company 6 month period amounted to 49% of sales , 59 percent ( device ) , a 48% cost and 53% of its gross profit to cover the anticipated Non -realization of revenue and 95% ( investments , etc.), the main reason is to cover 87 percent profit six months ( adopted company projected revenue from investments is equal to 63 % of operating profit ) Same period last year the company had achieved 191 riyal divided. At the end of 6 months, the company has accumulated profit of 287 billion , equivalent to 190 percent of capital
  • 36. The company's competitive advantages: Pars Khazar Industrial Company develops after sales service network with more than 350 Authorized centers in all cities, all products of their support for 10 years, and with more than 25 months free After Sales Service and 2 months on products to our customers replace offers
  • 37. Pars Khazar Industrial sister companies : Pars Khazar order to complete its activity correlations also uses the services of several companies . Warehousing services , distribution and after sales services of the Company is responsible for pars Shade . Plastics manufactures plastic components required by the Company and is performed Caspian , Caspian plastic activate one of several large companies specializing in the production of plastic parts for home appliances and automobiles, is . Quality engines used in small appliances such as air conditioners , vacuum cleaners , meat grinder and juicer, with the focus of the company is to supply Caspian appliances designed for the task , " From Idea to Product" Pars Engineering Company Zarasa as the first and most important processing hub for new ideas in the field, has taken over .
  • 38. Customer communication: The company settled the voice of the customer, at all hours of the day, the client provides the needed information to them and to receive comments and suggestions of customers
  • 39. BCG MATRIX fan cooker juicer vaccum
  • 40. strength Long history and much experience in the appliances many branches in different cities of the country A well-known brand in the country High variety of appliances compared to other Iranian competitors Influence in decision-making organs of the State
  • 41. weaknesses Does not take advertising Quality control of marketing programs Lack of integrated systems in the enterprise Lack of operational planning system The lack of a comprehensive quality control system. Not available / appropriate use of production capacity Failure to establish appropriate incentive credit
  • 42. Not many Iranian competitors in the country Lower price than the foreign equivalent Various occasions in Iran To give a gift Some people like to buy branded Iran
  • 43. Imports of Chinese home appliance There are strong competitors in the market Variety of home appliances market Of cheaper Chinese goods People tend to cheap goods
  • 44. PESTEL analysis
  • 45. Political factors The impact of foreign policy on the entry of foreign competitors Expensive foreign material Direct effect on inflation
  • 46. THREATS The impact of sanctions on customers buying power
  • 47. economic factors Rate of economic growth Inflation, in general, decreases the ability to purchase. Of course The impact of inflation on the industry, because its product is somewhat an essential good, is less, relative to other industries. Modernization of society Media advertising
  • 48. Technological factors Usage of communication technologies
  • 49. Environmental factors - Converting fuel boilers and furnace hot air from burning fuel oil to natural gas mode to reduce the contaminants in the environment,
  • 50. Legislative factors The law of intellectual property protection The places office legal restrictions
  • 51. Disruptive technology A total new generation of appliances
  • 52. Porter’s five forces
  • 53. Threat of new entrants  National Competitors :  Those who are not yet integrated or have unified standards.  Newcomers to the industry who despite having standards, have a small market share.  International Competitors :  Chinese brands and different brands of appliances
  • 54. Power of suppliers Plastics manufactures plastic components required by the Company and is performed Caspian, Caspian plastic activate one of several large companies specializing in the production of plastic parts for home appliances and automobiles, is. Quality engines used in small appliances such as air conditioners, vacuum cleaners, meat grinder and juicer, with the focus of the company is to supply Caspian appliances designed for the task, "From Idea to Product" Pars Engineering Company Zarasa as the first and most important processing hub for new ideas in the field, has taken over
  • 55. Threat of substitutes More variety at lower costs Online advertisement Online sales and promotion Other competitors
  • 56. Competitive rivalry Given the variety of different brands on the market can be pointed Samsung and dessini
  • 57. Place ground floor Big Size Three branches in Tehran and one branch in karaj and one branch in rasht Online shopping
  • 58. price Pay attention to market elasticity Changes two times every year Pay attention to market elasticity Pay attention to competitors
  • 59. process Pars Sheed Commercial Company, representing more than 390 after sales service centers in more than 252 cities and 31 provinces, providing services to the consumer products and Saya is Parskhzr. All products and Saya Parskhzr with 2 months warranty (replacement product, provided the defect) and 25 months warranty (building products) and are parts for 10 years
  • 60. Research & Development Process for Contingency plan They want to be seen persistent, trustworthy All products and parts that their failure is due to the production, within the time aforesaid, shall be repaired or replaced. Customer can at all hours of day and night through answering telephone numbers or IVR companies, your need to obtain information or suggestions, criticism and company officials are required to notify their problems: Answering phone number: 02144903313-14 Number: 88811002-021
  • 61. People: Culture: Employees are fast, friendly and inviting Do everything possible for customers Supervisor: B.S. in related field & general conditions competencies Employees are trained
  • 62. Promotion Advertisement in magazines (Peike Bartar) For anniversaries: Ramadan, Fajr, … Coupon for some organizations Online shopping
  • 63. customer behavior Variety seeking, so promotion is important Create clients and vendors Club After Sales Service Availability Simulation with high quality brands Being customer friendly Increasing the number of branches
  • 64. Recommendation More promotions: They have competitive advantages like : Pars Khazar Industrial Company develops after sales service network with more than 350 Authorized centers in all cities, all products of their support for 10 years, and with more than 25 months free After Sales Service and 2 months on products to our customers replace offers
  • 65. Pars Khazar Industrial Company develops after sales service network with more than 350 Authorized centers in all cities, all products of their support for 10 years, and with more than 25 months free After Sales Service and 2 months on products to our customers replace offers
  • 66. Title