This document provides an overview of Sony Corporation, including its leadership, products, services, finances, history, mission, initiatives, careers, and conclusion. It details Sony's various business units and their leaders, the company's diverse product portfolio, its financial performance, milestones since its founding in 1946, and its focus on environmental sustainability and being an innovative employer.

2. CONTENTS
1 ABOUT SONY
2 GLOBAL DIRECTORS
3 PRODUCTS
4 SERVICES
5 FACTFILES
6 FINANCE
7 MISSION & VISION
8 INITIATIVE
9 CAREERS
10 CONCLUSION

3. ABOUT SONY

4. PRESIDENT & CEO
CEO , SONY MOBILE
COMMUNICATIONS
CEO SONY
ENTERTAINMENT
CHAIRMAN & CEO
CO-CHAIRMAN SONY
PICTURES ENTERTAINMENT
GROUP CEO SONY
COMPUTER
ENTERTAINMENT

5. PRODUCTS & SERVICES
PRODUCTS:
1.Television & Projectors 13. Batteries
& Chargers
2. Home video 14. Other
Accessories
3. Home audio
4. Home Theatre System
5.Digital Photography
6. Handy cam video camera
7.Computer Peripheral
8. Portable Audio
9. Game
10. In-car Entertainment
11. Mobile phones
12. Storage & recording media

6. SERVICES
Sony Pictures Entertainment
Sony Pictures Entertainment is the television
and film production/distribution unit of Sony.
With 12.5% box office market share in 2011
The company has produced many notable movie
franchises, including Spider-Man, The Karate Kid, and
Men in Black
Sony Music Entertainment
Music Entertainment is the second-largest
global recorded music company of the "big
four" record companies and is controlled by
Sony Corporation of America, the United
States subsidiary of Japan's Sony. The
company owns full or partial rights to the
catalogues of Michael Jackson, The Beatles,
Usher, Eminem, Akon, and others.

7. FINANCE
Revenue ¥7.767 trillion
Operating Income ¥26.49 billion
Net Income ¥128.36 billion
Total Assets ¥15.333 trillion
Total Equity ¥2.258 trillion

8. FACTFILE
 1955-Decision made to use SONY logo
on TOTSUKO products.
 Japan's first transistor radio, the TR-
55 launched.

9. FACTFILE
 1958- Company name changed to Sony Corporation.
 1960-Sony Corporation of America (SONAM) established in
the United States.
 World's first direct-view portable TV, the
TV8-301, launched
 Sony Overseas S.A. established
near Zurich, Switzerland

10. FACTFILE
 1962- The world's smallest
and lightest all-transistor
TV, TV5-303, launched.
 1963-World's first compact
transistor VTR, the PV-
100, launched

11. FACTFILE
 1966- Sales launch of Sony's first cassette tape recorder,
the “Magazine-MATIC 100” TC-100
 1979-Sales launch of the TPS-L2, the
first stereo cassette player “Walkman.”

12. FACTFILE
 1982- World's first
CD player, the CDP-
101, launched
 1989-Compact and
lightweight passport-sized
8mm camcorder, “Handy
cam” CCD-TR55,
launched

13. SONY MISSION & VISION
Mission -"to be a company
that inspires and fulfills your
passion for technology,
content and services “.
Vision- communication sectors in which
it operate, every Sony employee is
united through a common set of beliefs,
ideals and aspirations.

14. INITIATIVE
In November 2011, Sony was ranked 9th in
Greenpeace's Guide to Greener Electronics
Together with Philips, Sony receives the highest score
for energy policy advocacy after calling on the EU to
adopt an unconditional 30% reduction target for
greenhouse gas emissions by 2020. Meanwhile, it
receives full marks for the efficiency of its products. In
2007
Sony ranked 14th on the Greenpeace guide. Sony
fell from its earlier 11th place ranking due to
Greenpeace's claims that Sony had double
standards in their waste policies.

15. CAREERS
Welcome to Sony! As a diversified global
company at the forefront of technological
innovation and entertainment, Sony offers
many exciting employment opportunities
across the country and around the
world. Sony is actively seeking creative,
innovative, team-oriented individuals who
are passionate about the Sony brand and its
ongoing mission to significantly enhance
the way people live, work and play.

16. CONCLUSION
 The current marketing mix which Sony
Corporation has is satisfactory to customer needs.
As it can be
 In providing clearly seen that Sony as a company has
expanded its products & services from electronic and
digital devices to television broadcasting &
entertainments like music & movie production. a wide
range of products & services with high quality, Sony has
by far influenced most of the consumers perception
towards its products.