Analyzing correlations between sales marketing and demographic data

2,339 views
2,043 views

Published on

Data Mashups & Correlation using Excel & Power BI

Published in: Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,339
On SlideShare
0
From Embeds
0
Number of Embeds
364
Actions
Shares
0
Downloads
38
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Analyzing correlations between sales marketing and demographic data

  1. 1. Analyzing Correlations between Sales, Marketing and Demographic Data ShiSh Retail Industry Solutions Director Microsoft Corp Twitter: @5h15h LinkedIn: http://linkedin.com/in/shishs Contact Info Download Presentation
  2. 2. Source: http://xkcd.com/552/ The coffee hour that's best for blood sugar Eating pizza 'cuts cancer risk'
  3. 3. The Oprah Effect
  4. 4. Image owner: jayfarm1980 Shared using Creative Commons from LINK Beer & Football
  5. 5. Beer & Diapers Image owner: ocbeejay Shared using Creative Commons from LINK
  6. 6. •Watch out for Bias •Check for Patterns, not Single Matches •Check Multiple Sources of Information Source: http://blog.8thandwalton.com/2013/02/correlation-is-not-causation-even-in-retail-link/ Correlation is not Causation
  7. 7. How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did Shopping Patterns Reflect Life Changes Data from Sales Corelated to Birth Registry to determine patterns Attempt to get better customer insights & predict what customers want before they tell you
  8. 8. Example Scenario: Listening to the Voice of the Customer 0 5 10 15 20 25 30 1995 1996 1997 1998 1999 2000 2001 2002 Sales Forecast Traditional Cameras Digital Cameras Extrapolated Forecast Actual Data
  9. 9. How Weather Influences Sales 9 Source: Fortune Magazine
  10. 10. Data Brokers
  11. 11. Data Markets
  12. 12. 2. Create a Yelp Account and Get an API Key 1. Download the Power BI Excel Addins for Excel 2013 from http://bit.ly/135AXcs
  13. 13. Some of the APIs you can use for getting Correlation Data
  14. 14. Demographic data from Azure Data Market
  15. 15. Source for Seattle City Data
  16. 16. http://api.yelp.com/business_review_search?term=Sta rbucks&location=Seattle&ywsid=YourAPIKey Use From Web
  17. 17. Seattle Area Starbucks Foursquare CheckIns Visualized using Heatmaps via Excel, Power Query and Power Map
  18. 18. This Starbucks in Kent, WA has the most Foursquare activity
  19. 19. Seattle area Groupon Deals visualized using Excel, Power Query & Power Map
  20. 20. Analysis of QFC & Safeway in Seattle Correlate Demographic data for each store location
  21. 21. Hipster Alert  Data Acquired using Power Query from Yelp & visualized with Power Map in Excel 2013
  22. 22. Public Parking Data Obtained from http://data.seattle.gov Restaurant Data from Yelp
  23. 23. Correlation Coefficient Quick Reference for calculation Pearson's Correlation Coefficient : http://bit.ly/1depeRL • Impact of Weather on Sales • How does the average age / income / education impact sales of specific categories • How does changes in gas price impact specific retail categories and segments • How does changes in unemployment rate affect retail categories
  24. 24. Data Analysis Toolpak enables calculation of Correlation Coefficient in Excel
  25. 25. Key Influencers • Uses Naïve Bayes Data Mining Algorithm Data Mining Addins for Excel
  26. 26. Resources • Power BI Downloads: http://office.microsoft.com/en- us/excel/power-bi-FX104080667.aspx • Yelp API: http://www.yelp.com/developers • Foursquare API: https://developer.foursquare.com/ • Apigee : http://www.apigee.com • Windows Azure Marketplace: https://datamarket.azure.com/ • The ShiSh List: http://blogs.msdn.com/shishirs • Twitter: http://twitter.com/msretail

×