Analyzing correlations between sales marketing and demographic data
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Analyzing correlations between sales marketing and demographic data



Data Mashups & Correlation using Excel & Power BI

Data Mashups & Correlation using Excel & Power BI



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Analyzing correlations between sales marketing and demographic data Analyzing correlations between sales marketing and demographic data Presentation Transcript

  • Analyzing Correlations between Sales, Marketing and Demographic Data ShiSh Retail Industry Solutions Director Microsoft Corp Twitter: @5h15h LinkedIn: Contact Info Download Presentation
  • Source: The coffee hour that's best for blood sugar Eating pizza 'cuts cancer risk'
  • The Oprah Effect
  • Image owner: jayfarm1980 Shared using Creative Commons from LINK Beer & Football
  • Beer & Diapers Image owner: ocbeejay Shared using Creative Commons from LINK
  • •Watch out for Bias •Check for Patterns, not Single Matches •Check Multiple Sources of Information Source: Correlation is not Causation
  • How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did Shopping Patterns Reflect Life Changes Data from Sales Corelated to Birth Registry to determine patterns Attempt to get better customer insights & predict what customers want before they tell you
  • Example Scenario: Listening to the Voice of the Customer 0 5 10 15 20 25 30 1995 1996 1997 1998 1999 2000 2001 2002 Sales Forecast Traditional Cameras Digital Cameras Extrapolated Forecast Actual Data
  • How Weather Influences Sales 9 Source: Fortune Magazine
  • Data Brokers
  • Data Markets
  • 2. Create a Yelp Account and Get an API Key 1. Download the Power BI Excel Addins for Excel 2013 from
  • Some of the APIs you can use for getting Correlation Data
  • Demographic data from Azure Data Market
  • Source for Seattle City Data
  • rbucks&location=Seattle&ywsid=YourAPIKey Use From Web
  • Seattle Area Starbucks Foursquare CheckIns Visualized using Heatmaps via Excel, Power Query and Power Map
  • This Starbucks in Kent, WA has the most Foursquare activity
  • Seattle area Groupon Deals visualized using Excel, Power Query & Power Map
  • Analysis of QFC & Safeway in Seattle Correlate Demographic data for each store location
  • Hipster Alert  Data Acquired using Power Query from Yelp & visualized with Power Map in Excel 2013
  • Public Parking Data Obtained from Restaurant Data from Yelp
  • Correlation Coefficient Quick Reference for calculation Pearson's Correlation Coefficient : • Impact of Weather on Sales • How does the average age / income / education impact sales of specific categories • How does changes in gas price impact specific retail categories and segments • How does changes in unemployment rate affect retail categories
  • Data Analysis Toolpak enables calculation of Correlation Coefficient in Excel
  • Key Influencers • Uses Naïve Bayes Data Mining Algorithm Data Mining Addins for Excel
  • Resources • Power BI Downloads: us/excel/power-bi-FX104080667.aspx • Yelp API: • Foursquare API: • Apigee : • Windows Azure Marketplace: • The ShiSh List: • Twitter: