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  • 1. The Organization● Carefirst, Inc. is the not for profit, non-stock , parent company of CareFirst of Maryland, Inc., and Group Hospitalization and Medical Services Inc., affiliates that do business as CareFirst Blue Cross Blue Shield.● Carefirst, Inc. is governed by a Board of Directors and special statutes regulating its business in Maryland, the District of Columbia and Northern Virginia.
  • 2. Business StrategyOur MissionThe mission of CareFirst Blue Cross BlueShield is to provide health benefit services ofvalue to customers across the regioncomprised of Maryland, District of Columbiaand Northern Virginia. To fulfill this mission,Carefirst Blue Cross Blue Shield commits to:
  • 3. ● Offer a broad array of quality, innovative insurance plans and administrative services that are affordable and accessible to our customers.● Fairly address the needs of customers in each of the jurisdictions in which we operate.● Conduct business responsibly as a non-profit health service plan, to ensure the plans long term financial viability and growth
  • 4. Strategic Communications
  • 5. Communications/Marketing The Marketing and Communications departments are organized into three groups-● Strategic Marketing● Marketing Communications● Corporate Communications
  • 6. Strategic Marketing Responsibilities● Product Development● Research● Segment Strategies
  • 7. Budgeting In the 4th quarter , budgeting is done for the following year. There are cost centers setup with specific line items such as:● Salary● Printing● Postage● Outside Services
  • 8. CareFirst Community● Healthy Future Starts Here with Strong Commitments