06 bubbamurarka-facebook-smash-100512141417-phpapp01
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06 bubbamurarka-facebook-smash-100512141417-phpapp01 Presentation Transcript

  • 1.
  • 2. Platform and Ads
    Bubba Murarka
    Business Development Manager
    May 12th, 2010
  • 3. Agenda
  • 4. Platform and Ads in 10 Minutes
  • 5. Open Graph Protocol
    http://developers.facebook.com/docs/opengraph
    Any site can become part of the graph
    Create permanent connection that can be discovered on Facebook
    Go live in 5 minutes by adding <meta> tags and Like button
  • 6. Social Plugins
    http://developers.facebook.com/plugins
    Leverage people’s connections to provide personalized experiences
    Like, Activity Feed and many more
    Go live in 5 minutes by adding an iFrame or Javascript
  • 7. Graph API
    http://developers.facebook.com/docs/api
    Dramatically simplified our APIs
    Implemented a new and more comprehensible data policy
    Improved user authentication flow
  • 8. Ads
    http://www.facebook.com/advertising/
    It is all about the targeting
    Catch attention hire up the funnel which amplifies other channels
    50%+ CTR increase in paid search when consumers were exposed to influenced social media and paid search*
    Some vignettes and tips:
    Test: 5x variance in CTRs driven by single word changes
    Use multiple creatives & evocative imagery
    Be authentic & timely
    * GroupMSearch and comScore, September 2009
  • 9. Insights
    www.facebook.com/insights
    Single source for Apps, Pages & Domains
    New possibilities for understanding audience and engagement
  • 10. Putting it all to Work
  • 11. Recipes for Success
    http://www.mealbattle.com
    How to use Facebook Platform and Ads to market a product
    Fictional product concept
    Find the best meal based on community voting
    Taps into social energy around food and competition
    Disclaimer: I own the domain and may do this for fun (dogfood!)
    Explained within Dave’s Startups Metrics for Pirates: AARRR model
  • 12. Recipes for Success cont.
    http://www.mealbattle.com
    Acquisition:
    Create meal battle events on Facebook
    Ask local restaurants to promote to their fans
    Seed community by targeting Ads against geography & interests
    Activation :
    Open Graph Protocol & Like button for lightweight activation
    Social Plugins to increase engagement (PVs)
    Enable Login with Facebook to improve signup conversion
  • 13. Recipes for Success cont.
    http://www.mealbattle.com
    Retention
    Publish stories to feed to drive return traffic
    Use Insights to hone message based on engagement
    Reactivate stale users by targeting Ads against connections
    Referral:
    Ask delighted users to invite their friends
    Show Faces & Interests during invite flow
    Make it easy for community to help achieve “magic friend number”
    Revenue options are an exercise left to your limitless imaginations
  • 14. $50 in free Ads*: smash2010
    * First time advertisers, valid for 30 days after activating