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06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
06 bubbamurarka-facebook-smash-100512141417-phpapp01
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06 bubbamurarka-facebook-smash-100512141417-phpapp01

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  • 21,080 people like Pizza in San Francisco
  • Transcript

    • 1.
    • 2. Platform and Ads
      Bubba Murarka
      Business Development Manager
      May 12th, 2010
    • 3. Agenda
    • 4. Platform and Ads in 10 Minutes
    • 5. Open Graph Protocol
      http://developers.facebook.com/docs/opengraph
      Any site can become part of the graph
      Create permanent connection that can be discovered on Facebook
      Go live in 5 minutes by adding <meta> tags and Like button
    • 6. Social Plugins
      http://developers.facebook.com/plugins
      Leverage people’s connections to provide personalized experiences
      Like, Activity Feed and many more
      Go live in 5 minutes by adding an iFrame or Javascript
    • 7. Graph API
      http://developers.facebook.com/docs/api
      Dramatically simplified our APIs
      Implemented a new and more comprehensible data policy
      Improved user authentication flow
    • 8. Ads
      http://www.facebook.com/advertising/
      It is all about the targeting
      Catch attention hire up the funnel which amplifies other channels
      50%+ CTR increase in paid search when consumers were exposed to influenced social media and paid search*
      Some vignettes and tips:
      Test: 5x variance in CTRs driven by single word changes
      Use multiple creatives & evocative imagery
      Be authentic & timely
      * GroupMSearch and comScore, September 2009
    • 9. Insights
      www.facebook.com/insights
      Single source for Apps, Pages & Domains
      New possibilities for understanding audience and engagement
    • 10. Putting it all to Work
    • 11. Recipes for Success
      http://www.mealbattle.com
      How to use Facebook Platform and Ads to market a product
      Fictional product concept
      Find the best meal based on community voting
      Taps into social energy around food and competition
      Disclaimer: I own the domain and may do this for fun (dogfood!)
      Explained within Dave’s Startups Metrics for Pirates: AARRR model
    • 12. Recipes for Success cont.
      http://www.mealbattle.com
      Acquisition:
      Create meal battle events on Facebook
      Ask local restaurants to promote to their fans
      Seed community by targeting Ads against geography & interests
      Activation :
      Open Graph Protocol & Like button for lightweight activation
      Social Plugins to increase engagement (PVs)
      Enable Login with Facebook to improve signup conversion
    • 13. Recipes for Success cont.
      http://www.mealbattle.com
      Retention
      Publish stories to feed to drive return traffic
      Use Insights to hone message based on engagement
      Reactivate stale users by targeting Ads against connections
      Referral:
      Ask delighted users to invite their friends
      Show Faces & Interests during invite flow
      Make it easy for community to help achieve “magic friend number”
      Revenue options are an exercise left to your limitless imaginations
    • 14. $50 in free Ads*: smash2010
      * First time advertisers, valid for 30 days after activating

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