Your SlideShare is downloading. ×
0
AUDIENCE PREPARATION• Download and set up account for  Foursquare (iPhone/Android)• Download and set up Yelp  (iPhone/Andr...
O N                        TI                     CA                  LOdia                 O e              E cial m     ...
GEO-LOCATION – WHAT IS IT?
REAL-WORLD GEOGRAPHIC LOCATION OF AN OBJECT                          • Computers                          • Tablets       ...
GEO-LOCATION, HOW DOES IT WORK?
WHAT RELIES ON GEO-LOCATION?
WHAT RELIES ON GEO-LOCATION?
APPS
APPS            Foursquare                 SCVNGR•   Free for businesses   • Subscription fee for businesses•   Tips and T...
FOURSQUARE VS. SCVNGRI always think of SCVNGR in more of the payments / couponing space. While foursquare does have deals ...
FOURSQUARE
FOURSQUARE – CHECK-IN
FOURSQUARE - DEMO
FOURSQUARE - FEATURES
FOURSQUARE – MERCHANT PLATFORM
SCVNGR
SCVNGR - DEMO
SCVNGR - FEATURES
SCVNGR – FOR BUSINESSES
OTHER SOCIAL NETWORKS & GEO-LOCATION
OTHER SOCIAL NETWORKS & GEO-LOCATION Facebook -       Twitter -       Google+ -     Yelp – Find   Places         Location ...
FACEBOOK & GEO-LOCATION
TWITTER & GEO-LOCATION
GOOGLE+ & GEO-LOCATION
YELP & GEO-LOCATION
WHAT’S NEXT?•   Automatic Check-ins•   RFID (Radio Frequency Identification•   NFC (Near Field Communication)•   Augmented...
YELP – AUGMENTED REALITY
WHAT’S NEXT – ONE POSSIBLE FUTURE FROMGOOGLE        http://g.co/projectglass
SOCIAL REACH AND INFLUENCE
Upcoming SlideShare
Loading in...5
×

Sm4 geolocation presentation

248

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
248
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Introductions Jared Jennifer Alyssa Shira
  • Geo-location Other terms Location based services GPS Definition: Real-World geographic location of an object
  • What has geo-location capabilities? Devices with GPS Navigation Computers Cell phones PDAs & Tablets You are connected through all of these devices!
  • But how? Most devices now have some form of GPS GPS – communicates with satellites to pinpoint exact location A-GPS – combination of Cellular and GPS Cellular – triangulates an approximate location by pinging off of nearby cell towers WiFi – slightly more accurate that cellular (uses IP addresses)
  • Apps Can anyone name some apps that you think might use geo-location? They all do!
  • Apps Google+ Google Latitude Path Yelp Gowalla Twitter Foursquare SCVNGR
  • The two that we are going to focus on today are Foursquare SCVNGR
  • Both Apps that would not function without geo-location BUT their approach to geo-location apps is very different. Foursquare vs. SCVNGR
  • What does Denis Crowley, the founder of Foursquare think?
  • You choose how specific your location is
  • General vs. Exact location
  • Exact location or City-level location
  • Nearby Doesn’t broadcast location – uses it to target information more effectively
  • Automatic Check-ins NFC (Near Field Communication
  • Transcript of "Sm4 geolocation presentation"

    1. 1. AUDIENCE PREPARATION• Download and set up account for Foursquare (iPhone/Android)• Download and set up Yelp (iPhone/Android)• Follow along #SM4geolocation• Have your Apps ready!
    2. 2. O N TI CA LOdia O e E cial m 4 G so S Mn based# ocatio L
    3. 3. GEO-LOCATION – WHAT IS IT?
    4. 4. REAL-WORLD GEOGRAPHIC LOCATION OF AN OBJECT • Computers • Tablets • Other data connected devices
    5. 5. GEO-LOCATION, HOW DOES IT WORK?
    6. 6. WHAT RELIES ON GEO-LOCATION?
    7. 7. WHAT RELIES ON GEO-LOCATION?
    8. 8. APPS
    9. 9. APPS Foursquare SCVNGR• Free for businesses • Subscription fee for businesses• Tips and To-dos • Scavenger type game• Badges• Mayorships• Points• Special deals
    10. 10. FOURSQUARE VS. SCVNGRI always think of SCVNGR in more of the payments / couponing space. While foursquare does have deals and specials most of what weredoing revolves around helping people discover & share the places theylike most with their friends.
    11. 11. FOURSQUARE
    12. 12. FOURSQUARE – CHECK-IN
    13. 13. FOURSQUARE - DEMO
    14. 14. FOURSQUARE - FEATURES
    15. 15. FOURSQUARE – MERCHANT PLATFORM
    16. 16. SCVNGR
    17. 17. SCVNGR - DEMO
    18. 18. SCVNGR - FEATURES
    19. 19. SCVNGR – FOR BUSINESSES
    20. 20. OTHER SOCIAL NETWORKS & GEO-LOCATION
    21. 21. OTHER SOCIAL NETWORKS & GEO-LOCATION Facebook - Twitter - Google+ - Yelp – Find Places Location Location local businesses• Places • Add location • Add • Locate• Check-in to tweets “location” nearby bars• Add and “location” restaurants• Pages • Proximity geo- location
    22. 22. FACEBOOK & GEO-LOCATION
    23. 23. TWITTER & GEO-LOCATION
    24. 24. GOOGLE+ & GEO-LOCATION
    25. 25. YELP & GEO-LOCATION
    26. 26. WHAT’S NEXT?• Automatic Check-ins• RFID (Radio Frequency Identification• NFC (Near Field Communication)• Augmented Reality
    27. 27. YELP – AUGMENTED REALITY
    28. 28. WHAT’S NEXT – ONE POSSIBLE FUTURE FROMGOOGLE http://g.co/projectglass
    29. 29. SOCIAL REACH AND INFLUENCE
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×