The Self as Brand  in the Job Market  How are you perceived? Is it how you want to be? @ shira abel
Who Am I? <ul><li>Shira Abel  </li></ul><ul><li>Business Development & Marketing  </li></ul><ul><li>Abel Communications </...
Self as Brand <ul><li>Identifying  characteristics  that  distinguish  you from your  competition </li></ul>@ shira abel
 
 
 
 
Why Branding is Important @ shira abel
<ul><li>India 6.8%   </li></ul><ul><li>* CIA World Factbook 2009   </li></ul>
NOW  is the Time
Differentiation <ul><li>How do you  compare  to others going for the same position?  </li></ul><ul><li>What makes you  sta...
Your Brand <ul><li>Consensus about who you are </li></ul><ul><li>Reputation, public image and character </li></ul><ul><li>...
Example – Me
Twitter List Shows Perception <ul><li>Common phrases: Social Media, Marketing, Business, Northwestern, MBA, Conversational...
@ shira abel
Other Info From Twitter <ul><li>More followers than followed shows good content – giving information of value </li></ul><u...
The Brand of Shira Abel <ul><li>How I am perceived – is it accurate? </li></ul><ul><li>Yes – I do marketing & business dev...
Relation to My Work <ul><li>Companies find and contact me </li></ul><ul><ul><li>New client – Looppa.com (white label socia...
Robert Scoble
Technology Evangelist
Famous for Tech
Blogger
Managing Director – Building 43
Chris Brogan
Blogger
Social Media Strategist
President of New Marketing Labs
Where are you online? @ shira abel
What do the results reflect? @ shira abel
Perception is Reality <ul><li>How do others see you? </li></ul><ul><li>Is it the impression you want to be giving? </li></...
Let Others Brag for You <ul><li>“… ask yourself:  What have I accomplished  that I can unabashedly brag about? If you're g...
The Brand Called You <ul><li>“ What do I do that adds  remarkable, measurable, distinguished, distinctive value ? Forget y...
Focus <ul><li>Clarity  – who are you and who you are not </li></ul><ul><li>Consistency  – what is your message </li></ul><...
How? <ul><li>Differentiate </li></ul><ul><li>Create value </li></ul><ul><li>Be found </li></ul><ul><li>Network </li></ul><...
What is Your Message? <ul><li>Information about you </li></ul><ul><ul><li>Goals </li></ul></ul><ul><ul><li>Values </li></u...
Develop Your Brand <ul><li>Target audience  </li></ul><ul><ul><li>Imagine yourself in their shoes – what are their needs <...
Getting Started on Your Brand <ul><li>Volunteer with a charity organization  </li></ul><ul><li>Sign up for an extra projec...
Get Yourself Out There <ul><li>Teach a class  </li></ul><ul><li>Write articles for publications </li></ul><ul><li>Write yo...
Connect <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>SlideShare </li></ul><ul><...
Some Social Media Platforms <ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Friend...
Give <ul><li>The secret of social media is that it’s  opt-in . If you are not giving interesting information, people will ...
Maintenance <ul><li>Google Alert for your name </li></ul><ul><li>Stay active and connected </li></ul><ul><li>Assessment – ...
What NOT To Do <ul><li>Spam </li></ul><ul><li>Use a “Follow 1,000 users a day” program </li></ul><ul><li>Follow 1,000 peop...
Build Influence <ul><li>Share information </li></ul><ul><li>Share contacts </li></ul><ul><li>Introduce people </li></ul><u...
The Importance of Network <ul><li>Get to know a new group of people outside of your normal group </li></ul><ul><li>Working...
<ul><li>Thank you </li></ul><ul><li>Shira Abel-Shvo </li></ul><ul><li>Abel Communications </li></ul><ul><li>http://www.abe...
References <ul><li>http://www.bls.gov/fls/intl_unemployment_rates_monthly.htm </li></ul><ul><li>http://www.photius.com/ran...
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The Self As Brand In The Job Market

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Presentation I gave at the Schulich MBA Program in India, Schulich School of Business, York University, Mumbai Campus on networking and using social media for self branding.

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  • Madonna
  • Bono
  • Oprah
  • Now is the perfect time to build your brand. Waiting until you are out of work or there is a crisis is too late. Building a network / name / reputation takes years. Starting on it now means you will be in the perfect position when you need it.
  • The Self As Brand In The Job Market

    1. The Self as Brand in the Job Market How are you perceived? Is it how you want to be? @ shira abel
    2. Who Am I? <ul><li>Shira Abel </li></ul><ul><li>Business Development & Marketing </li></ul><ul><li>Abel Communications </li></ul><ul><li>@shiraabel </li></ul>
    3. Self as Brand <ul><li>Identifying characteristics that distinguish you from your competition </li></ul>@ shira abel
    4.  
    5.  
    6.  
    7.  
    8. Why Branding is Important @ shira abel
    9. <ul><li>India 6.8% </li></ul><ul><li>* CIA World Factbook 2009 </li></ul>
    10. NOW is the Time
    11. Differentiation <ul><li>How do you compare to others going for the same position? </li></ul><ul><li>What makes you stand out among the crowd? </li></ul><ul><li>When your name comes up – what is the response ? </li></ul>@ shira abel
    12. Your Brand <ul><li>Consensus about who you are </li></ul><ul><li>Reputation, public image and character </li></ul><ul><li>Collective opinion about you </li></ul><ul><li>It’s like a Rorschach test. Somebody flashes you name. What leaps to mind? </li></ul><ul><li>*David D’Alessandro </li></ul>@ shira abel
    13. Example – Me
    14. Twitter List Shows Perception <ul><li>Common phrases: Social Media, Marketing, Business, Northwestern, MBA, Conversationalist, Design, Israel, Jewish </li></ul><ul><li>Funny tags: Peoplewhocouldbeatmeup (thank you @unmarketing), onlyfunnyifsonelosesaneye (thank you @noahroth) </li></ul>@ shira abel
    15. @ shira abel
    16. Other Info From Twitter <ul><li>More followers than followed shows good content – giving information of value </li></ul><ul><li>Numerous sites out there that show the “Tweeters” level of influence </li></ul><ul><li>Pulls people to you </li></ul>
    17. The Brand of Shira Abel <ul><li>How I am perceived – is it accurate? </li></ul><ul><li>Yes – I do marketing & business development for start-ups, using social media as my main method for marketing and building / maintaining relationships </li></ul><ul><li>I also have an interior design blog (side project) and often tweet about design (a small part of my differentiation) </li></ul>@ shira abel
    18. Relation to My Work <ul><li>Companies find and contact me </li></ul><ul><ul><li>New client – Looppa.com (white label social media platform) contacted me for Business Development after finding me on Twitter </li></ul></ul><ul><li>Build relationships with influencers </li></ul><ul><ul><li>Making meetings with investors and start-ups for a client (Platonix – a joint venture firm) </li></ul></ul>@ shira abel
    19. Robert Scoble
    20. Technology Evangelist
    21. Famous for Tech
    22. Blogger
    23. Managing Director – Building 43
    24. Chris Brogan
    25. Blogger
    26. Social Media Strategist
    27. President of New Marketing Labs
    28. Where are you online? @ shira abel
    29. What do the results reflect? @ shira abel
    30. Perception is Reality <ul><li>How do others see you? </li></ul><ul><li>Is it the impression you want to be giving? </li></ul><ul><li>You are already being branded </li></ul><ul><li>To build a good personal brand if you must see yourself as others see you </li></ul>@ shira abel
    31. Let Others Brag for You <ul><li>“… ask yourself: What have I accomplished that I can unabashedly brag about? If you're going to be a brand, you've got to become relentlessly focused on what you do that adds value , that you're proud of, and most important, that you can shamelessly take credit for.” </li></ul><ul><li>*Tom Peters </li></ul>@ shira abel
    32. The Brand Called You <ul><li>“ What do I do that adds remarkable, measurable, distinguished, distinctive value ? Forget your job description. Ask yourself: What do I do that I am most proud of? ” </li></ul><ul><li>* Tom Peters </li></ul>@ shira abel
    33. Focus <ul><li>Clarity – who are you and who you are not </li></ul><ul><li>Consistency – what is your message </li></ul><ul><li>Constancy – showing the same message to the entire audience </li></ul>@ shira abel
    34. How? <ul><li>Differentiate </li></ul><ul><li>Create value </li></ul><ul><li>Be found </li></ul><ul><li>Network </li></ul><ul><li>Be memorable </li></ul><ul><li>Take calculated risks </li></ul>@ shira abel
    35. What is Your Message? <ul><li>Information about you </li></ul><ul><ul><li>Goals </li></ul></ul><ul><ul><li>Values </li></ul></ul><ul><ul><li>Drivers </li></ul></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Skills / Talents / Expertise </li></ul></ul><ul><li>Information from others – about you </li></ul><ul><ul><li>How do they perceive you? </li></ul></ul>@ shira abel
    36. Develop Your Brand <ul><li>Target audience </li></ul><ul><ul><li>Imagine yourself in their shoes – what are their needs </li></ul></ul><ul><li>Unique value proposition </li></ul><ul><ul><li>Why would someone go to you for something, over someone else? </li></ul></ul><ul><li>Attributes – choose three </li></ul><ul><ul><li>Aligned with goals </li></ul></ul><ul><ul><li>Authentic </li></ul></ul><ul><ul><li>Relevant to your target </li></ul></ul><ul><li>Value </li></ul><ul><ul><li>What is your elevator pitch of unique offering? </li></ul></ul>@ shira abel
    37. Getting Started on Your Brand <ul><li>Volunteer with a charity organization </li></ul><ul><li>Sign up for an extra project inside your organization </li></ul><ul><ul><li>Introduce yourself to new colleagues </li></ul></ul><ul><ul><li>Showcase your skills </li></ul></ul><ul><ul><li>Work on new ones </li></ul></ul><ul><li>Take on a freelance project </li></ul>@ shira abel
    38. Get Yourself Out There <ul><li>Teach a class </li></ul><ul><li>Write articles for publications </li></ul><ul><li>Write your own blog </li></ul><ul><li>Build a newsletter (connect to blog) </li></ul><ul><li>Speak on panels and at conferences – and make sure they video it </li></ul><ul><li>Post the video of the conference (or just your video blog) on YouTube or Vimeo </li></ul>@ shira abel
    39. Connect <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>SlideShare </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube / Vimeo </li></ul><ul><li>Skype </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Digg </li></ul>@ shira abel
    40. Some Social Media Platforms <ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Friendfeed </li></ul><ul><li>Blog (comment on yours and others) </li></ul><ul><li>Blip.fm / Last.fm </li></ul><ul><li>Flickr </li></ul><ul><li>FourSquare / GoWalla </li></ul>@ shira abel
    41. Give <ul><li>The secret of social media is that it’s opt-in . If you are not giving interesting information, people will not follow you. The way to build influence is by giving. Give information you think is relevant to your audience. Save them time. Give them a reason to trust you – only then can you ask for something in return. </li></ul>@ shira abel
    42. Maintenance <ul><li>Google Alert for your name </li></ul><ul><li>Stay active and connected </li></ul><ul><li>Assessment – Are you hitting your mark? </li></ul><ul><li>Evolve – Flexibility is critical </li></ul>@ shira abel
    43. What NOT To Do <ul><li>Spam </li></ul><ul><li>Use a “Follow 1,000 users a day” program </li></ul><ul><li>Follow 1,000 people when you just started and are only followed by 12 </li></ul><ul><li>LinkedIn – only follow people you know and have connected with (I didn’t do this in the beginning – mistake) </li></ul><ul><li>Share too much </li></ul>@ shira abel
    44. Build Influence <ul><li>Share information </li></ul><ul><li>Share contacts </li></ul><ul><li>Introduce people </li></ul><ul><li>Do favors </li></ul><ul><li>Acknowledge support </li></ul><ul><li>Be transparent </li></ul><ul><li>Build trust </li></ul>@ shira abel
    45. The Importance of Network <ul><li>Get to know a new group of people outside of your normal group </li></ul><ul><li>Working well with others will have them singing your praises </li></ul><ul><li>Having a good reputation brings work to you </li></ul><ul><li>Build your level of influence </li></ul>@ shira abel
    46. <ul><li>Thank you </li></ul><ul><li>Shira Abel-Shvo </li></ul><ul><li>Abel Communications </li></ul><ul><li>http://www.abel-communications.com </li></ul><ul><li>@shiraabel </li></ul>
    47. References <ul><li>http://www.bls.gov/fls/intl_unemployment_rates_monthly.htm </li></ul><ul><li>http://www.photius.com/rankings/economy/unemployment_rate_2009_1.html </li></ul><ul><li>http://www.fastcompany.com/magazine/10/brandyou.html?1261779078 </li></ul><ul><li>http://www.slideshare.net/narejo/brand-u-1948592 </li></ul><ul><li>http://www.slideshare.net/lealea/the-art-of-selfbranding </li></ul><ul><li>http://www.slideshare.net/daisy4133/brand-you-2643523 </li></ul><ul><li>http://www.slideshare.net/aliciafalcone/personal-branding-central-exchange-4-1-09-1235515 </li></ul><ul><li>http://www.flickr.com/photos/8870819@N07/951917390/ </li></ul><ul><li>http://www.flickr.com/photos/20195637@N00/2216663973/ </li></ul><ul><li>http://www.flickr.com/photos/26977717@N02/3911671956/ </li></ul><ul><li>http://www.flickr.com/photos/43188053@N00/202880863/ </li></ul><ul><li>http://www.flickr.com/photos/50016673@N00/63746104/ </li></ul><ul><li>http:// www.insidesocal.com/click/Steve_Jobs.jpg </li></ul>@ shira abel

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