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Self Branding For Success (and in this case by success I mean job)
 

Self Branding For Success (and in this case by success I mean job)

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Lecture given at Afeka College in Tel Aviv on December 26, 2010

Lecture given at Afeka College in Tel Aviv on December 26, 2010

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    Self Branding For Success (and in this case by success I mean job) Self Branding For Success (and in this case by success I mean job) Presentation Transcript

    • Using Social Media for Success And in this case, we’re defining success as a career… @ shira abel
    • @ shira abel I like discussions Interrupt me
    • Who Am I?
      • Shira Abel
      • Director of Marketing at Aniboom
      • Principal at Abel Communications
      • @shiraabel
    • Agenda @ shira abel
      • Goals vs. Reputation
      • Social Media – You can’t be found if you’re not there
      • When You’re There – What To Do
      • Me As an Example
    • Goals Vs. Reputation @ shira abel
    • Goal (Job) What do you want to do? @ shira abel
    • Why Would Someone Hire You? What is your reputation? @ shira abel
    • Think About Your Image @ shira abel Is it this? Think About Your Image Is it this?
    • @ shira abel Or this?
    • Self Branding
      • Identifying characteristics that distinguish you from your competition
      @ shira abel
    • Differentiation
      • How do you compare to others going for the same position?
      • What makes you stand out among the crowd?
      • When your name comes up – what is the response ?
      @ shira abel
    • Your Name
      • Consensus about who you are
      • Reputation, public image and character
      • Collective opinion about you
      • It’s like a Rorschach test. Somebody flashes your name. What leaps to mind?
      • *David D’Alessandro
      @ shira abel
    • Social Media – You can’t be found if you’re not there @ shira abel
    • Social Media – Where Are You? @ shira abel
    • Where to Find Work
      • LinkedIn
      • Twitter
      • Blog (comment on yours and others)
      • Facebook
      @ shira abel
    • And When You’re There – What to Do… @ shira abel
    • What to do? GIVE
      • The secret of social media is that it’s opt-in . If you are not giving interesting information, people will not follow you. The way to build influence is by giving. Give information you think is relevant to your audience. Save them time. Give them a reason to trust you – only then can you ask for something in return.
      @ shira abel
    • Connect @ shira abel
    • Control Your Image
      • Publish a blog
      • Post articles / opinions on Twitter and connect it to your LinkedIn
      • Keep networks on Facebook controlled
      • Remember – people want to work with humans
      @ shira abel
    • Focus
      • Clarity – who are you and who you are not
      • Consistency – what is your message
      • Constancy – showing the same message to the entire audience
      @ shira abel
    • Remember
      • Differentiate
      • Create value
      • Be found
      • Network
      • Be memorable
      • Take calculated risks
      @ shira abel
    • What is Your Message?
      • Information about you
        • Goals
        • Values
        • Drivers
        • Interests
        • Skills / Talents / Expertise
      • Information from others – about you
        • How do they perceive you?
      @ shira abel
    • Develop Your Brand
      • Target audience
        • Imagine yourself in their shoes – what are their needs
      • Unique value proposition
        • Why would someone go to you for something, over someone else?
      • Attributes – choose three
        • Aligned with goals
        • Authentic
        • Relevant to your target
      • Value
        • What is your elevator pitch of unique offering?
      @ shira abel
    • Getting Started on Your Brand
      • Volunteer with a charity organization
      • Sign up for an extra project inside your organization
        • Introduce yourself to new colleagues
        • Showcase your skills
        • Work on new ones
      • Take on a freelance project
      @ shira abel
    • Get Yourself Out There
      • Teach a class
      • Write articles for publications
      • Write your own blog
      • Build a newsletter (connect to blog)
      • Speak on panels and at conferences – and make sure they video it
      • Post the video of the conference (or just your video blog) on YouTube or Vimeo
      @ shira abel
      • Work will
      • find you
      @ shira abel
      • Me As an Example
      @ shira abel
    • My Professional Impression
    • Linked In Shows Expertise
      • Articles posted from my Twitter using #in
      • Where am I professionally online
      • Key words in Title helps you be found in search
      • Build your professional network
        • Participate in groups
        • Promote your blog
        • Answer questions
        • Ask questions
      @ shira abel
    • My Humanity Shows on Twitter
    • Twitter List Shows Perception
      • Common phrases: Marketing, Social Media, Business, Northwestern, MBA, Conversationalist, Design, Israel, Jewish
      • Funny tags: Peoplewhocouldbeatmeup (thank you @unmarketing), onlyfunnyifsonelosesaneye (thank you @noahroth)
      @ shira abel
    • Level of Influence @ shira abel
    • Check Your Message @ shira abel
    • More Twitter
      • More followers than followed shows good content – giving information of value
      • Numerous sites out there that show the “Tweeters” level of influence
      • Pulls people to you (if your content isn’t good – you don’t get followers)
    • Maintenance
      • Google Alert for your name
      • Stay active and connected
      • Assessment – Are you hitting your mark?
      • Evolve – Flexibility is critical
      @ shira abel
    • What NOT To Do
      • Spam
      • Use a “Follow 1,000 users a day” program
      • Follow 1,000 people when you just started and are only followed by 12
      • LinkedIn – Follow people you don’t know
        • There are reasons why following people you don’t know is a good idea if you’re in sales / marketing
      • Share too much
      • Ask without giving
      @ shira abel
    • Build Influence
      • Share information
      • Share contacts
      • Introduce people
      • Do favors
      • Acknowledge support
      • Be transparent
      • Build trust
      @ shira abel
    • The Importance of Network
      • Get to know a new group of people outside of your normal group
      • Working well with others will have them singing your praises
      • Having a good reputation brings work to you
      @ shira abel
      • Thank you
      • Shira Abel-Shvo
      • Abel Communications
      • http://www.abel-communications.com
      • @shiraabel
    • References
      • http://www.bls.gov/fls/intl_unemployment_rates_monthly.htm
      • http://www.photius.com/rankings/economy/unemployment_rate_2009_1.html
      • http://www.fastcompany.com/magazine/10/brandyou.html?1261779078
      • http://www.slideshare.net/narejo/brand-u-1948592
      • http://www.slideshare.net/lealea/the-art-of-selfbranding
      • http://www.slideshare.net/daisy4133/brand-you-2643523
      • http://www.slideshare.net/aliciafalcone/personal-branding-central-exchange-4-1-09-1235515
      • http://www.flickr.com/photos/8870819@N07/951917390/
      • http://www.flickr.com/photos/20195637@N00/2216663973/
      • http://www.flickr.com/photos/26977717@N02/3911671956/
      • http://www.flickr.com/photos/43188053@N00/202880863/
      • http://www.flickr.com/photos/50016673@N00/63746104/
      • http://www.insidesocal.com/click/Steve_Jobs.jpg
      @ shira abel
    • The Brand Called You
      • “ What do I do that adds remarkable, measurable, distinguished, distinctive value ? Forget your job description. Ask yourself: What do I do that I am most proud of? ”
      • * Tom Peters
      @ shira abel
    • Robert Scoble
    • Perception is Reality
      • How do others see you?
      • Is it the impression you want to be giving?
      • You are already being branded
      • To build a good personal brand if you must see yourself as others see you
      @ shira abel
    • Technology Evangelist
    • Famous for Tech
    • Blogger
    • Managing Director – Building 43
    • Where are you online? @ shira abel
    • What do the results reflect? @ shira abel