MARKETING !
MARKETING !
MARKETING – !
BLAH BLAH BLAH!
!
Guess what – if no one knows you
exist, you don’t. !
That’s why ma...
@shiraabel	
  
Marko Jovanovich!
Engineering!
Shira Abel!
Marketing / Strategy!
Ivana Buric!
Design!
+ An amazing team of ...
@shiraabel	
  
Clients!
!   CEO, Hunter & Bard!
!   Marketing strategy!
!   Marketing implementation!
!   Full branding & design!
!   Teach Market...
@shiraabel	
  
http://www.slideshare.net/
shiraabel!
The deck will be here!
BEFORE	
   AFTER	
  
DOUBLED VIEWS & REVENUE!
We Help Companies	
  
“A true unfair advantage!
is something that cannot!
be easily copied or bought.”!
!
- Jason Cohen!
@shiraabel!
Agenda!
!  Strategy!
!  Alpha!
!  Launch!
!  Web / Tablet vs. Mobile!
!  Building Marketing Into the Product!
!  Branding!...
@shiraabel	
  
alpha!
MARKETING SHOULD
START THE MOMENT
THE PRODUCT IS
CONCEPTUALIZED!
@shiraabel!
Marketing for the Concept Phase!
Build the marketing into the product. Create
an incentive to share. Make sharing easy.!
T...
How to Test Your Idea - Web!
!   Create a Minimal Viable Product MVP!
!  This’ll be ugly and basic!
!  Take people through...
How to Test Your Idea - Mobile!
!   Create a rough app & have friends & family test
via Testflight (very beginning)!
!   Ma...
Alpha Phase!
!  Start the blog with newsletter sign up
(think Danielle Morrill & Mattermark)!
!  Landing pages à more sig...
@shiraabel	
  
launch!
Launch!
!  Ask the media people and influencers who
now know you if they would be willing to
check out your product & give ...
What’s Your Strategy!
@shiraabel!
Example!
@shiraabel!
!
!
Business
Objective!
Improve Financial
Performance!
Business Metric!
Reduce Long-Term
Dependence o...
EXAMPLE
Sample Marketing 

Strategies for Web!
!  Become known as a
product leader in a
chosen niche (think
Martha Stewart –
home,...
Sample Marketing 

Strategies for Apps!
!  Create several free
apps that have in-app
advertisements
directing to your paid...
Performance Measurement!
!   Is your objective SMART: specific, measurable,
attainable, realistic & time specific?!
!   What...
@shiraabel	
  
product /
market fit!
AFTER PRODUCT
MARKET FIT – SEEK
TO ACQUIRE MASS
USERS!
@shiraabel!
The	
  Holy	
  Trinity	
  of	
  Marke:ng	
  
Online	
  	
  
GREAT!
PRODUCT!
Earned Media / PR
Relationship
Marketing
SEO /...
The Holy Trinity of Mobile
Marketing!
GREAT
PRODUCT!
Earned Media / PR!
/ Reviews!
Social
Integration!
SEO / Ads / !
Local...
Sample Tactics (not in order)!
•  Mobile Ads (FB, Google & in
complementary apps)!
•  PR (Media Kit recommended)!
•  Faceb...
Earned Media & PR!
!  Brings big numbers all at once!
!  Gives a spike of traffic!
!  May not be aimed at the target market...
Affiliate, SEO & Media Buy (Ads)!
!  Immediate!
!  Targeted!
!  Mobile has a stronger conversion than web!
!  Strongest con...
Relationship Marketing!
!  Takes time!
!  Builds the brand!
!  Costs (yes, time is money)!
!  Builds a relationship!
!  In...
@shiraabel	
  
behavioral
engineering!
“Simplicity changes
behavior.”!
- BJ Fogg!
@shiraabel!
T-shirt Economy!
@shiraabel!
T-Shirt Economy!
!   Reputation based!
!  Incentives are about doing something for the love
of it NOT financial reward!
!  ...
Financial Economy!
@shiraabel!
Financial Economy !!
!   People judge if something is “worth” their time!
!   Become less enthusiastic if the work is not
...
Priming!
@shiraabel!
Framing!
@shiraabel!
Loss Aversion !
@shiraabel!
Inclusion – e.g. Easter Egg!
@shiraabel!
Achievement !
@shiraabel!
ONCE PEOPLE START
TO COME – HOW DO
YOU GET THEM TO
COME BACK? AND
SHARE?!
@shiraabel!
Action Triggers!
@shiraabel!
What	
  gets	
  your	
  customer	
  moving?	
  	
  
Nir	
  Eyal	
  –	
  If	
  you	
  don’t	
  know	
  him	
  –	
  you	
  should.	
  
Jack Dorsey: 

The Power of User Narratives!
!  http://www.youtube.com/watch?v=acMXhhdWylQ!
@shiraabel!
UserOnboard.com – Web !
UXArchive.com – Mobile!
Reallygoodemails.com!
Engineering Social Proof !!
@shiraabel!
Engineering Social Proof !!
Ask for
reviews in
update notes!
@shiraabel!
Engineering the Path to OK!
@shiraabel!
The user must do a
set of actions, before
permission is
requested.!
Engineering the Path to OK!
@shiraabel!
User-triggered requests
showed the highest
conversion rates!
Engineering the Path to OK!
@shiraabel!
Marking optional fields
only encourages
‘voluntary over-
disclosure’ !
Engineering Viral!
@shiraabel!
How You Say Things Matters!
‘Researchers found that placing the
following statement at the end of an
ad… caused their trus...
Emotional Triggers – Examples !
1.  Fear – Insurance!
2.  Guilt – Mother’s Day!
3.  Trust – Financial
institutions!
4.  Va...
Cognitive Resources!
!   Behavior depends on time of day – we’re more likely
to have no patience at the end of the day, wh...
Keep in Touch – Email!
!   Keep it short!
!   A/B test several subject lines!
!   Action-trigger emails have a higher open...
Keep in Touch – Notifications!!
! iOS 108 characters max!
!   Android – recommended 50 characters max (1-
line on the notifi...
Engineering Good Feelings!
@shiraabel!
Engineering Good Feelings!
@shiraabel!
Know Your Market!
@shiraabel!
Viral If You Can!
@shiraabel!
Watch the Funnel!
Acquisition – !
Learns About Product!
Conversion – !
Signs Up!
Retention – !
Uses Product!
WOM
(Sharing)...
@shiraabel!
@shiraabel	
  
mobile!
Build an App Family!
!   Send	
  adver:sing	
  to	
  main	
  app	
  
!   Do	
  complementary	
  apps	
  –	
  NOT	
  same	
...
@shiraabel!
Localization!
BRANDING:!
YOU DON’T OWN YOUR
BRAND – YOUR
CUSTOMERS DO. AND
PERCEPTION IS
REALITY.!
@shiraabel!
Ugly Icon* !
@shiraabel!
*What NOT to do!
Pretty Icon!
@shiraabel!
Best Pics of the App!
@shiraabel!
Text is Below = No One Reads It,
ASO Only

!
@shiraabel!
Social Proof = 

Ratings & Reviews

!
@shiraabel!
@shiraabel	
  
b2b!
Sample Marketing Strategies 

for B2B!
!  Become known as a
industry leader in a
chosen niche (think
about crossing the
ch...
Sample Tactics (not in order)!
•  Online Ads (FB, Google & more)!
•  PR (Media Kit recommended)!
•  Facebook !
•  Pinteres...
Communicating to an
International Market!
!   Americans spell correctly. However, the
British disagree. There are more Ame...
International Partnerships!
!   You’re in Europe – use it to your advantage –
partner with other European & Israeli
compan...
Thought Leadership is Critical!
!   Blogging and guest blogging is one of the
best ways to do this!
!   Webinars / Present...
Marketing is a Sales Tool!
!   Case studies show your ideal customer and how
things go when everything is perfect!
!   Con...
Social Media for Research!
!   What is the title of the person in the organization that
typically makes the decisions? !
!...
Rapportive!
Find the email of the
person you want to
connect to by checking
names through the
Rapportive plugin.!
@shiraab...
Boomerang in Gmail!
@shiraabel!
This helps you
remember to send that
follow up email. !
Signals!
@shiraabel!
Find out when the email
you sent was opened by
the recipient.!
LinkedIn!
Choose who you want to connect
to:!
!
What groups is the person in? !
!
If you know the title but not the
whole ...
Who Are You Looking For!
@shiraabel!
Google Search!
@shiraabel!
First & Last Name Found!!
@shiraabel!
@shiraabel	
  
random!
THE Best Review Of All Time!
!The Mountain Three Wolf Moon !
!Short Sleeve Tee!
@shiraabel!
Close Running!
BIC Cristal For Her Ball Pen !!
@shiraabel!
Hat tip:
Connect!!
! @shiraabel	
  
! hUp://www.linkedin.com/in/shiraabel	
  
! hUp://www.facebook.com/shiraabel	
  	
  
! hUps://p...
References & Reads!!
!  hUp://uxmovement.com/forms/why-­‐users-­‐fill-­‐out-­‐less-­‐if-­‐you-­‐mark-­‐required-­‐fields/	
 ...
Marketing for Startups TechPeaks June 2014
Marketing for Startups TechPeaks June 2014
Marketing for Startups TechPeaks June 2014
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Marketing for Startups TechPeaks June 2014

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Marketing for startups - strategy, alpha, launch, behavioral engineering, B2C vs B2B and web vs. mobile. What you need to know to get started and get things done.

Marketing for Startups TechPeaks June 2014

  1. 1. MARKETING ! MARKETING ! MARKETING – ! BLAH BLAH BLAH! ! Guess what – if no one knows you exist, you don’t. ! That’s why marketing.!
  2. 2. @shiraabel   Marko Jovanovich! Engineering! Shira Abel! Marketing / Strategy! Ivana Buric! Design! + An amazing team of developers, designers, UX, UI, copywriters, ! & content writers! Partners!
  3. 3. @shiraabel   Clients!
  4. 4. !   CEO, Hunter & Bard! !   Marketing strategy! !   Marketing implementation! !   Full branding & design! !   Teach Marketing for Startups at StartHub (Tel Aviv/ Jaffa Academic College)! !   Mentor at: Google, Microsoft, Founder Institute, Seedcamp, & more! !   MBA, Kellogg School of Management! Shira Abel
  5. 5. @shiraabel   http://www.slideshare.net/ shiraabel! The deck will be here!
  6. 6. BEFORE   AFTER   DOUBLED VIEWS & REVENUE! We Help Companies  
  7. 7. “A true unfair advantage! is something that cannot! be easily copied or bought.”! ! - Jason Cohen! @shiraabel!
  8. 8. Agenda! !  Strategy! !  Alpha! !  Launch! !  Web / Tablet vs. Mobile! !  Building Marketing Into the Product! !  Branding! !  Product market fit! ! @shiraabel!
  9. 9. @shiraabel   alpha!
  10. 10. MARKETING SHOULD START THE MOMENT THE PRODUCT IS CONCEPTUALIZED! @shiraabel!
  11. 11. Marketing for the Concept Phase! Build the marketing into the product. Create an incentive to share. Make sharing easy.! Test assumptions (cost, messaging, bundle mix, etc.). Mobile ads à app/ Ads à landing page! Get to know influencers & media people on Twitter. Give a lot. Don’t ask for anything.! 1! 2! 3! @shiraabel!
  12. 12. How to Test Your Idea - Web! !   Create a Minimal Viable Product MVP! !  This’ll be ugly and basic! !  Take people through the motions! !   Ads to landing pages to test messages – see what people click on! !   Can build an entire product & take’m down to BUY! !   Once product/market fit has been reached à do a Big Launch ! @shiraabel!
  13. 13. How to Test Your Idea - Mobile! !   Create a rough app & have friends & family test via Testflight (very beginning)! !   Make a MVP and launch in the app store of a smaller country only! !   Create a Minimal Viable Brand ! !  Purpose – Why do we exist! !  Positioning – Where do we fit in the market! !  Personality – How do we tell that story*! !   Once product/market fit had been reached, build the main app and do a Big Launch ! @shiraabel!
  14. 14. Alpha Phase! !  Start the blog with newsletter sign up (think Danielle Morrill & Mattermark)! !  Landing pages à more sign ups! !  A/B test messaging & optimization using unbounce.com or launchrock.com (more sign ups)! !  Social outreach starts to the media! The point is to begin building an interest and an audience through good content before launch! @shiraabel!
  15. 15. @shiraabel   launch!
  16. 16. Launch! !  Ask the media people and influencers who now know you if they would be willing to check out your product & give feedback ! !  PR on a slow news day (avoid days where Apple announces anything, election days, CES, DLD, etc…)! !  Send an announcement to the list you’ve been growing through the blog, ads, and social! !  Attempt an act of virality (I say attempt, because nothing is guaranteed)! @shiraabel!
  17. 17. What’s Your Strategy! @shiraabel!
  18. 18. Example! @shiraabel! ! ! Business Objective! Improve Financial Performance! Business Metric! Reduce Long-Term Dependence on Ads & Lower Overall Costs! Marketing Metric! Increase Relationship / Content Marketing – Raise percentage of traffic from blog versus ads!
  19. 19. EXAMPLE
  20. 20. Sample Marketing 
 Strategies for Web! !  Become known as a product leader in a chosen niche (think Martha Stewart – home, or Buffer – social media management)! !  Increase average purchase rate (in- store recommendations are great for this)! @shiraabel! !  Create evangelists who will bring in a wider client base! !  Increase customer lifetime value by giving information that the customer values (creates loyalty / increases switching cost – think Kissmetrics blog)!
  21. 21. Sample Marketing 
 Strategies for Apps! !  Create several free apps that have in-app advertisements directing to your paid app! !  Have your free app represent a much larger service (store, blog, service, company ß this is where the monetization is)! @shiraabel! !  Have in-app rev- share advertising and go for large numbers (Inneractive, Admob, etc.)! !  Have a free Lite and a Premium Paid version (Lite having advertising – Premium having none)!
  22. 22. Performance Measurement! !   Is your objective SMART: specific, measurable, attainable, realistic & time specific?! !   What are your strategic initiatives?! !   Build awareness! !   Expand distribution (i.e. increase downloads)! !   Build penetration! !   Build buying rate! !   Increase loyalty! !   Funnel ß e.g. when purchases through the app! !   Where do you want people to go?! !   What action do you want people to take? ! !   Track the movement! !   Conversion rate / A/B Testing! !   Test & iterate! @shiraabel!
  23. 23. @shiraabel   product / market fit!
  24. 24. AFTER PRODUCT MARKET FIT – SEEK TO ACQUIRE MASS USERS! @shiraabel!
  25. 25. The  Holy  Trinity  of  Marke:ng   Online     GREAT! PRODUCT! Earned Media / PR Relationship Marketing SEO / Ads / Affiliate @shiraabel!
  26. 26. The Holy Trinity of Mobile Marketing! GREAT PRODUCT! Earned Media / PR! / Reviews! Social Integration! SEO / Ads / ! Localization! @shiraabel! GREAT   PRODUCT  IS   REQUIRED  
  27. 27. Sample Tactics (not in order)! •  Mobile Ads (FB, Google & in complementary apps)! •  PR (Media Kit recommended)! •  Facebook ! •  Podcast! •  YouTube! •  Twitter! •  Quora! •  LinkedIn! •  Blogging! •  Newsletter / Email (highest ROI of all digital media)! •  Google+! •  Games! •  Forums! •  White papers / Case studies! •  Peer review! •  Seeding posts! •  Infographics! •  E-book! •  Webinars! •  Community! •  Guest blogging ! •  Teleseminar! •  Affiliate Marketing! •  Game elements (e.g. leader board, 80% signed up, awards for actions)! •  SEO / SEM! •  Pinterest! •  Blog commenting! @shiraabel!
  28. 28. Earned Media & PR! !  Brings big numbers all at once! !  Gives a spike of traffic! !  May not be aimed at the target market (i.e. much of the time TechCrunch isn’t the target market, but it’s what VCs read & gives social proof)! !  Has a strong trust rate! @shiraabel!
  29. 29. Affiliate, SEO & Media Buy (Ads)! !  Immediate! !  Targeted! !  Mobile has a stronger conversion than web! !  Strongest conversion is mobile FB! !  Costs (which is fine if you charge, could be a dilemma if you’re free)! !  Doesn’t build a relationship ! !  Has the lowest trust rate! !  Affiliate needs to be well vetted in order to not destroy the brand! @shiraabel!
  30. 30. Relationship Marketing! !  Takes time! !  Builds the brand! !  Costs (yes, time is money)! !  Builds a relationship! !  Increases referral rate! !  One key point – social needs to be built into the product! @shiraabel!
  31. 31. @shiraabel   behavioral engineering!
  32. 32. “Simplicity changes behavior.”! - BJ Fogg! @shiraabel!
  33. 33. T-shirt Economy! @shiraabel!
  34. 34. T-Shirt Economy! !   Reputation based! !  Incentives are about doing something for the love of it NOT financial reward! !  Easier to get someone to do something for free than for less money (e.g. lawyers would rather do pro bono than get paid less per hour for the same work)! !  Changes the way we perceive the work we do! !  When we already have our basic needs met, we’re more likely to do something for our own joy! !   This is where the evangelists should be – that’s why not paying them is a good thing! @shiraabel!
  35. 35. Financial Economy! @shiraabel!
  36. 36. Financial Economy !! !   People judge if something is “worth” their time! !   Become less enthusiastic if the work is not paid according to expectations! !   Make sure incentives are aligned with goals! !   Proven to be a bad way to build incentives to get people to work harder! !  Studies have shown that for cognitive work, a larger reward results in worse results ! !  Loss aversion, however, brings better results! !   This will affect the affiliates the most! @shiraabel!
  37. 37. Priming! @shiraabel!
  38. 38. Framing! @shiraabel!
  39. 39. Loss Aversion ! @shiraabel!
  40. 40. Inclusion – e.g. Easter Egg! @shiraabel!
  41. 41. Achievement ! @shiraabel!
  42. 42. ONCE PEOPLE START TO COME – HOW DO YOU GET THEM TO COME BACK? AND SHARE?! @shiraabel!
  43. 43. Action Triggers! @shiraabel! What  gets  your  customer  moving?    
  44. 44. Nir  Eyal  –  If  you  don’t  know  him  –  you  should.  
  45. 45. Jack Dorsey: 
 The Power of User Narratives! !  http://www.youtube.com/watch?v=acMXhhdWylQ! @shiraabel!
  46. 46. UserOnboard.com – Web !
  47. 47. UXArchive.com – Mobile!
  48. 48. Reallygoodemails.com!
  49. 49. Engineering Social Proof !! @shiraabel!
  50. 50. Engineering Social Proof !! Ask for reviews in update notes! @shiraabel!
  51. 51. Engineering the Path to OK! @shiraabel! The user must do a set of actions, before permission is requested.!
  52. 52. Engineering the Path to OK! @shiraabel! User-triggered requests showed the highest conversion rates!
  53. 53. Engineering the Path to OK! @shiraabel! Marking optional fields only encourages ‘voluntary over- disclosure’ !
  54. 54. Engineering Viral! @shiraabel!
  55. 55. How You Say Things Matters! ‘Researchers found that placing the following statement at the end of an ad… caused their trust scores to jump as much as 33 percent!’! “You can trust us to do the job for you.”! ! @shiraabel!
  56. 56. Emotional Triggers – Examples ! 1.  Fear – Insurance! 2.  Guilt – Mother’s Day! 3.  Trust – Financial institutions! 4.  Value – Matching prices! 5.  Belonging – Part of our community! 6.  Competition – Doing better than the Jones’s! 7.  Instant Gratification – I want it now! 8.  Leadership – Early adopter & evangelist ! 9.  Trendsetting – What are the leaders doing? ! 10. Time – Save time! @shiraabel!
  57. 57. Cognitive Resources! !   Behavior depends on time of day – we’re more likely to have no patience at the end of the day, when we’re hungry or tired! !   Place – if we’re being interrupted every 30 seconds, our cognitive resources will be spent – decision making goes down! !   How much we’ve had to concentrate – again, using up cognitive resources! !   We can’t decipher truth from fiction when we’re cognitively spent! !   Our mood can change simply by putting a pencil between our teeth and forcing ourselves to smile ! Point being – When is your customer using your product? What’s their cognitive level? ! @shiraabel!
  58. 58. Keep in Touch – Email! !   Keep it short! !   A/B test several subject lines! !   Action-trigger emails have a higher opening rate! !   Keep it relevant! !   Appropriate landing page à funnel them in! !   Let people choose what they want to be notified for! !   DON’T BUY LISTS OR SPAM! @shiraabel!
  59. 59. Keep in Touch – Notifications!! ! iOS 108 characters max! !   Android – recommended 50 characters max (1- line on the notification bar) * ht/ Danya Schwartz Bar-El ! !   Localize sending so user receives notification between 9-11am or 2-5pm (but test first)! !   A/B test messaging for a couple of days then blast everybody else with the winner! !   In-app landing page – like all landing pages - fitted to the message and the push campaign! @shiraabel!
  60. 60. Engineering Good Feelings! @shiraabel!
  61. 61. Engineering Good Feelings! @shiraabel!
  62. 62. Know Your Market! @shiraabel!
  63. 63. Viral If You Can! @shiraabel!
  64. 64. Watch the Funnel! Acquisition – ! Learns About Product! Conversion – ! Signs Up! Retention – ! Uses Product! WOM (Sharing)! Buys! @shiraabel!
  65. 65. @shiraabel!
  66. 66. @shiraabel   mobile!
  67. 67. Build an App Family! !   Send  adver:sing  to  main  app   !   Do  complementary  apps  –  NOT  same  app  with   different  names  (branded  house  or  a  house  of  brands)     !   Lite  and  paid  versions   Main App! @shiraabel!
  68. 68. @shiraabel! Localization!
  69. 69. BRANDING:! YOU DON’T OWN YOUR BRAND – YOUR CUSTOMERS DO. AND PERCEPTION IS REALITY.! @shiraabel!
  70. 70. Ugly Icon* ! @shiraabel! *What NOT to do!
  71. 71. Pretty Icon! @shiraabel!
  72. 72. Best Pics of the App! @shiraabel!
  73. 73. Text is Below = No One Reads It, ASO Only
 ! @shiraabel!
  74. 74. Social Proof = 
 Ratings & Reviews
 ! @shiraabel!
  75. 75. @shiraabel   b2b!
  76. 76. Sample Marketing Strategies 
 for B2B! !  Become known as a industry leader in a chosen niche (think about crossing the chasm – Outbrain does this well)! !  Connect with those who use your product where they live online (Objet has a FB page for that reason)! @shiraabel! !  Let the end-user (who may not be the client) know about your work (i.e. Intel inside)! !  Increase customer lifetime by giving information that the customer values (creates loyalty / increases switching cost)!
  77. 77. Sample Tactics (not in order)! •  Online Ads (FB, Google & more)! •  PR (Media Kit recommended)! •  Facebook ! •  Pinterest! •  YouTube! •  Twitter! •  Quora! •  LinkedIn! •  Blogging! •  Seeding posts! •  Google+! •  Blog commenting! •  Games! •  Infographics! •  White papers / Case studies! •  Peer review! •  Newsletter / Email (highest ROI of all digital media)! •  Forums! •  E-book! •  Webinars! •  Community! •  Guest blogging ! •  Podcast! •  Teleseminar! •  Affiliate Marketing! •  Game elements (e.g. leader board, 80% signed up)! •  SEO / SEM! @shiraabel!
  78. 78. Communicating to an International Market! !   Americans spell correctly. However, the British disagree. There are more Americans than British J (localize your English – even when it’s for Australians)! !   Spelling and grammar count – mistakes lower trust levels in all languages and cultures! !   Find someone from the culture you’re aiming to sell to, who knows marketing – to do your marketing. OR – go there & live for a bit. Understanding culture is critical.! @shiraabel!
  79. 79. International Partnerships! !   You’re in Europe – use it to your advantage – partner with other European & Israeli companies! !   Find companies in complimentary industries to do joint partnerships with – e.g. A high end organic bed company does a joint promotion with a high end organic bedding (sheets) company – email lists are combined & both companies & customers benefit! !   Face to face is ideal, but Skype works wonders when F2F is not possible! @shiraabel!
  80. 80. Thought Leadership is Critical! !   Blogging and guest blogging is one of the best ways to do this! !   Webinars / Presentations that give helpful industry related information (think Crunched and its Growth Hacker series)! !   White papers (sign up to our newsletter and get this white paper for free!)! @shiraabel!
  81. 81. Marketing is a Sales Tool! !   Case studies show your ideal customer and how things go when everything is perfect! !   Connecting with individuals on social builds the relationship, e.g.! !   Object can showcase customers design work on its FB page! !   LinkedIn group about industry – lead generation! !   Social CRM on Twitter! !   Email marketing reminds companies that you exist & what you can do for them! @shiraabel!
  82. 82. Social Media for Research! !   What is the title of the person in the organization that typically makes the decisions? ! ! Rapportive! !   LinkedIn! !   Who are the media people who cover your industry?! !   Twitter ! !   FB! ! Quora! !   LinkedIn! ! Pinterest! @shiraabel!
  83. 83. Rapportive! Find the email of the person you want to connect to by checking names through the Rapportive plugin.! @shiraabel!
  84. 84. Boomerang in Gmail! @shiraabel! This helps you remember to send that follow up email. !
  85. 85. Signals! @shiraabel! Find out when the email you sent was opened by the recipient.!
  86. 86. LinkedIn! Choose who you want to connect to:! ! What groups is the person in? ! ! If you know the title but not the whole name – do a search in Google of the partial name and title & you’ll get the whole name.! @shiraabel!
  87. 87. Who Are You Looking For! @shiraabel!
  88. 88. Google Search! @shiraabel!
  89. 89. First & Last Name Found!! @shiraabel!
  90. 90. @shiraabel   random!
  91. 91. THE Best Review Of All Time! !The Mountain Three Wolf Moon ! !Short Sleeve Tee! @shiraabel!
  92. 92. Close Running! BIC Cristal For Her Ball Pen !! @shiraabel!
  93. 93. Hat tip:
  94. 94. Connect!! ! @shiraabel   ! hUp://www.linkedin.com/in/shiraabel   ! hUp://www.facebook.com/shiraabel     ! hUps://plus.google.com/u/0/+ShiraAbel/ posts   ! hUp://www.instagram.com/shiraabel     ! hUp://www.pinterest.com/shira_abel      
  95. 95. References & Reads!! !  hUp://uxmovement.com/forms/why-­‐users-­‐fill-­‐out-­‐less-­‐if-­‐you-­‐mark-­‐required-­‐fields/       !  THANK  YOU’S:  Dan-­‐ya  Shwartz  Bar-­‐El  &  Ze'ev  Rosenstein   ! http://dancounsell.com/articles/prompting-for-app-reviews! ! http://agevik.se/post/72876032312/20-lessons-about-making-viral-apps-i-learned-the-hard! ! http://contentmarketinginstitute.com/2011/09/web-content-conversions/! ! http://www.slideshare.net/startuplessonslearned/eric-ries-the-lean-startup-google-tech-talk! ! http://www.slideshare.net/gzicherm/nir-eyal-hookedatgsummit! ! http://www.businessmodelgeneration.com/canvas! ! http://www.briansolis.com/2008/08/socialization-of-your-personal-brand_28/! ! http://www.avc.com/a_vc/2004/03/its_a_small_wor.html! ! http://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly ! ! http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377A! ! http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 ! ! http://www.youtube.com/watch?v=7QmCUDHpNzE ! ! http://www.youtube.com/watch?v=ZUG9qYTJMsI ! ! http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/  ! ! http://flowingdata.com/2011/09/18/yoda-pie-chart/ ! ! http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay! ! http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/! ! http://www.slideshare.net/setlinger/altimeter-social-analytics081011final! ! Breakthrough Marketing Plans! ! http://www.seomoz.org/blog/tracking-the-roi-of-social-media! ! http://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/! ! http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/! ! http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/! ! http://www.facebook-studio.com/! ! http://www.seomoz.org/blog/tracking-the-roi-of-social-media! ! http://marketingfortomorrow.com/tag/marketing-tone/ ! @shiraabel!
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