Uploaded on

 

More in: Business , Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Hi Shira, I referenced your excellent presentation in Slideshare group 'BANK OF KNOWLEDGE' : http://www.slideshare.net/group/bank-of-knowledge - to inform our members ...We would be honored by your support through your membership. You are invited to join us ! I wish you a nice day. Greetings from France. Bernard
    Are you sure you want to
    Your message goes here
  • Dear Shira, this work is very interesting ! Very good information! Bernard (France)
    Are you sure you want to
    Your message goes here
  • Shira, Excellent presentation..Thanks for Sharing !!!
    Rose Kemps
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,677
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
43
Comments
3
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. * Or – all you wanted to know about Twitter, but were afraid to ask Abel Communications Twitter Training * A step by step guide October 2009
  • 2. Tweet-Agenda
    • What is Twitter?
    • How to Tweet?
    • 3 Twitter Goal: Customer Relations
    • 4 Twitter Goal: Product, Promotion & Sales
    • 5 Twitter Goal: Crisis Management
    • 6 Twitter Goal: Reputation Management
    • 7 Twitter Do’s & Don’ts
    • 8 Twitter tools
  • 3.
    • What is Twitter?
  • 4. What is Twitter? The simple answer: Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?”
  • 5. What is Twitter?
    • The more accurate answer is:
    • Twitter is a micro-blogging tool that gives you 140 characters to:
    • Create content
    • Engage in conversation
    • Connect with others
  • 6. How to Tweet
  • 7. Basics
    • @
    • RT
    • #
    • DM
  • 8. Basics Cont…
    • Follow people by clicking “Follow” on their profile page
    • “ Message” shows they are following back
  • 9. Bio
    • Use key words in bio
    • Create a clear description
    • Name [ name ]-HCD
    • URL
    • Profile picture
  • 10. What to Tweet?
    • Articles (URLs) from blogs / online magazines
    • RT’s from Tweeters you want to follow you
    • Answer people
    • Interesting things you want your followers to know
  • 11. General Rules
    • 12 to 1
    • Tweet before following
    • Better to have more followers than follow
    • Don’t spam
    • Use less than 140 characters
    • Always answer back
  • 12. Twitter Goal: Customer Relations
  • 13. Twitter Goal: Customer relations
    • Engage with customers
    • Humanize your brand
    • Build loy alty
    • Have key customer relation personalities that people can identify with your brand
  • 14. Twitter Goal: Customer Relations
    • Offer troubleshooting tips
    • Online resources
    • New product info
  • 15. Twitter Goal: Product, Promotion & Sales
  • 16. Product, Promotion & Sales
    • Links to promos
    • Discount codes for sales
    • Blog post updates
    • Tweet from events
  • 17. Promotion Basics
    • Tweet at least 3x daily at spread out intervals.
    • Offer Twitter-only exclusives
    • Keep content relevant to HCD products & the organization industry
  • 18.
    • Twitter Goal:
    • Crisis Management
  • 19. Crisis Management
    • Direct line with customers to announce recalls or issues
    • Increases transparency
    • Builds trust
  • 20. Twitter Goal: Reputation Management
  • 21. Reputation Management
    • Give customers a direct look at your corporate values
    • Industry news
    • Thought leadership
  • 22. Twitter Do’s & Don’ts
  • 23. DO
    • DO find out what people are saying about Honey Can Do.
    • DO set up an RSS feed for Honey Can Do Twitter searches.
    • DO follow key contributors, customers & potential customers.
    • DO check @’s and DMs regularly & answer them!
    • DO be dedicated to Twitter
  • 24. More DO’s
    • DO watch what your competition is doing
    • DO follow Twitterers with similar interests
    • DO use Twitter to start a conversation
    • DO add your Twitter ID to your email signature
    • DON’T automatic DM
  • 25. DON’T DON’T SPAM
  • 26. Twitter tools
  • 27. Tools
    • http://friendorfollow.com/ - Management
    • http:// www.refollow.com / - Management
    • http://twitter-friends.com/ - Analytics
    • http:// www.TwitterGrader.com - Analytics
    • http://www.tweetscan.com - Search
    • http://www.twicpic.com - Post pictures
    • http://www.twitterholic.com - Ranking
  • 28. More Tools
    • http://bit.ly – Shorten URLs
    • http:// www.tweetscan.com – Search
    • http://search.twitter.com - Search
    • http:// www.twicpic.com - Post pictures
    • http:// www.twitterholic.com - Ranking http:// www.socialoomph.com / - loads of options from finding followers, figuring influence, etc.
  • 29. Apps to Tweet From
    • http:// hootsuite.com / - Multiple accounts
    • http://www.tweetdeck.com – My favorite
    • http://www.seesmic.com
    • http:// www.twhirl.org /
  • 30. Finding Tweeters of Interest
    • http:// www.twibes.com /
    • http://tweepml.org/
    • http://www.twellow.com/
    • http:// twitdir.com/search_lite.php
    • http://www.wefollow.com
    • http:// twittgeek.com / - Automatic follow tool
  • 31. Thank you
  • 32.
    • CONTACT
    • Shira Abel-Shvo
    • Principal
    • Abel Communications
    • p +972 (0)4 639-8537
    • e [email_address]
  • 33.