How To Twitter
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How To Twitter

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How To Twitter How To Twitter Presentation Transcript

  • * Or – all you wanted to know about Twitter, but were afraid to ask Abel Communications Twitter Training * A step by step guide October 2009
  • Tweet-Agenda
    • What is Twitter?
    • How to Tweet?
    • 3 Twitter Goal: Customer Relations
    • 4 Twitter Goal: Product, Promotion & Sales
    • 5 Twitter Goal: Crisis Management
    • 6 Twitter Goal: Reputation Management
    • 7 Twitter Do’s & Don’ts
    • 8 Twitter tools
    • What is Twitter?
    View slide
  • What is Twitter? The simple answer: Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?” View slide
  • What is Twitter?
    • The more accurate answer is:
    • Twitter is a micro-blogging tool that gives you 140 characters to:
    • Create content
    • Engage in conversation
    • Connect with others
  • How to Tweet
  • Basics
    • @
    • RT
    • #
    • DM
  • Basics Cont…
    • Follow people by clicking “Follow” on their profile page
    • “ Message” shows they are following back
  • Bio
    • Use key words in bio
    • Create a clear description
    • Name [ name ]-HCD
    • URL
    • Profile picture
  • What to Tweet?
    • Articles (URLs) from blogs / online magazines
    • RT’s from Tweeters you want to follow you
    • Answer people
    • Interesting things you want your followers to know
  • General Rules
    • 12 to 1
    • Tweet before following
    • Better to have more followers than follow
    • Don’t spam
    • Use less than 140 characters
    • Always answer back
  • Twitter Goal: Customer Relations
  • Twitter Goal: Customer relations
    • Engage with customers
    • Humanize your brand
    • Build loy alty
    • Have key customer relation personalities that people can identify with your brand
  • Twitter Goal: Customer Relations
    • Offer troubleshooting tips
    • Online resources
    • New product info
  • Twitter Goal: Product, Promotion & Sales
  • Product, Promotion & Sales
    • Links to promos
    • Discount codes for sales
    • Blog post updates
    • Tweet from events
  • Promotion Basics
    • Tweet at least 3x daily at spread out intervals.
    • Offer Twitter-only exclusives
    • Keep content relevant to HCD products & the organization industry
    • Twitter Goal:
    • Crisis Management
  • Crisis Management
    • Direct line with customers to announce recalls or issues
    • Increases transparency
    • Builds trust
  • Twitter Goal: Reputation Management
  • Reputation Management
    • Give customers a direct look at your corporate values
    • Industry news
    • Thought leadership
  • Twitter Do’s & Don’ts
  • DO
    • DO find out what people are saying about Honey Can Do.
    • DO set up an RSS feed for Honey Can Do Twitter searches.
    • DO follow key contributors, customers & potential customers.
    • DO check @’s and DMs regularly & answer them!
    • DO be dedicated to Twitter
  • More DO’s
    • DO watch what your competition is doing
    • DO follow Twitterers with similar interests
    • DO use Twitter to start a conversation
    • DO add your Twitter ID to your email signature
    • DON’T automatic DM
  • DON’T DON’T SPAM
  • Twitter tools
  • Tools
    • http://friendorfollow.com/ - Management
    • http:// www.refollow.com / - Management
    • http://twitter-friends.com/ - Analytics
    • http:// www.TwitterGrader.com - Analytics
    • http://www.tweetscan.com - Search
    • http://www.twicpic.com - Post pictures
    • http://www.twitterholic.com - Ranking
  • More Tools
    • http://bit.ly – Shorten URLs
    • http:// www.tweetscan.com – Search
    • http://search.twitter.com - Search
    • http:// www.twicpic.com - Post pictures
    • http:// www.twitterholic.com - Ranking http:// www.socialoomph.com / - loads of options from finding followers, figuring influence, etc.
  • Apps to Tweet From
    • http:// hootsuite.com / - Multiple accounts
    • http://www.tweetdeck.com – My favorite
    • http://www.seesmic.com
    • http:// www.twhirl.org /
  • Finding Tweeters of Interest
    • http:// www.twibes.com /
    • http://tweepml.org/
    • http://www.twellow.com/
    • http:// twitdir.com/search_lite.php
    • http://www.wefollow.com
    • http:// twittgeek.com / - Automatic follow tool
  • Thank you
    • CONTACT
    • Shira Abel-Shvo
    • Principal
    • Abel Communications
    • p +972 (0)4 639-8537
    • e [email_address]
  •