Behavioral Engineering Socialize12 Shira Abel 2013

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Lecture on behavioral engineering given at Socialize 12.

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Behavioral Engineering Socialize12 Shira Abel 2013

  1. 1. BEHAVIORAL ENGINEERING They came. And then they left. How do you get them to come back? And spend?
  2. 2. We Help Companies BEFORE AFTER DOUBLED VIEWS & REVENUE
  3. 3. SHIRA ABEL CEO, Hunter & Bard Marketing strategy Marketing implementation Full branding & design Teach Marketing for Startups at StartHub (Tel Aviv/ Jaffa Academic College) Mentor at: Google, Microsoft, Founder Institute, Seedcamp, & more Cover Israeli startups for TNW
  4. 4. “Simplicity changes behavior.” - BJ Fogg
  5. 5. @shiraabel T-shirt Economy
  6. 6. @shiraabel Financial Economy
  7. 7. @shiraabel Action Triggers What gets your customer moving?
  8. 8. Nir Eyal – If you don’t know him – you should.
  9. 9. @shiraabel ONCE PEOPLE START TO COME – HOW DO YOU GET THEM TO COME BACK? AND SHARE?
  10. 10. @shiraabel Jack Dorsey: The Power of User Narratives http://www.youtube.com/watch?v=acMXhhdWylQ
  11. 11. UXArchive.com – Amazing Resource
  12. 12. @shiraabel Give an Incentive
  13. 13. Keep in Touch – Email Keep it short A/B test several subject lines Action-trigger emails have a higher opening rate Keep it relevant Appropriate landing page  funnel them in Let people choose what they want to be notified for DON’T BUY LISTS OR SPAM
  14. 14. Keep in Touch – Notifications iOS 108 characters max Android – recommended 50 characters max (1line on the notification bar) * ht/ Danya Schwartz Bar-El Localize sending so user receives notification between 9-11am or 2-5pm (but test first) A/B test messaging for a couple of days then blast everybody else with the winner In-app landing page – like all landing pages fitted to the message and the push campaign
  15. 15. @shiraabel Community
  16. 16. @shiraabel Community
  17. 17. @shiraabel Know Your Market
  18. 18. @shiraabel Viral If You Can
  19. 19. Hat tip:
  20. 20. @shiraabel References & Reads THANK YOU’S: Dan-ya Shwartz Bar-El & Ze'ev Rosenstein http://www.privatecapitalnw.com/wp-content/uploads/2012/01/Click-Here-to-Get-Started-and-Start-PuttingMoney-into-Your-Bank-Account.jpg http://www.slideshare.net/startuplessonslearned/eric-ries-the-lean-startup-google-tech-talk http://www.slideshare.net/gzicherm/nir-eyal-hookedatgsummit http://www.businessmodelgeneration.com/canvas http://www.briansolis.com/2008/08/socialization-of-your-personal-brand_28/ http://www.avc.com/a_vc/2004/03/its_a_small_wor.html http://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377A http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 http://www.youtube.com/watch?v=7QmCUDHpNzE http://www.youtube.com/watch?v=ZUG9qYTJMsI http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/ http://flowingdata.com/2011/09/18/yoda-pie-chart/ http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/ http://www.slideshare.net/setlinger/altimeter-social-analytics081011final Breakthrough Marketing Plans http://www.seomoz.org/blog/tracking-the-roi-of-social-media http://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/ http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/ http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/ http://www.facebook-studio.com/ http://www.seomoz.org/blog/tracking-the-roi-of-social-media http://marketingfortomorrow.com/tag/marketing-tone/

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