Transcript of "Intro to Abel Communications - Company Presentation"
Company Presentation<br />
Shira Abel <br />Head of Abel Communications<br />
Abel Communications<br />What we do:<br /> Abel Communications does “Pull Marketing” – helping lead generation with potential customers and building the relationship with your current customers by creating engaging content and conversations.<br />
Abel Communications Services<br />Competitive marketing analysis<br />Digital marketing strategy and implementation<br />Social media content and conversations<br />Influencer outreach<br />Recruitment<br />Online PR<br />Reputation management<br />Marcom<br />
Digital Marketing Takes Time<br />Social media is not free. It takes time, and that time costs money. <br />Social media is a quickly changing medium with new features and platforms being introduced regularly. <br />Does your company want to be in on your customers’conversations?<br />If internet marketing isn’t a core competence, your time could be better spent elsewhere – internet marketing is our core competence. <br />Let Abel Communications handle your digital marketing strategy and implementation. <br />
Abel Communications<br /><ul><li>Digital marketing strategy and implementation.
Background<br />Aniboom is an animation production studio with a technology platform that enables it to work with animators located worldwide<br />Aniboom uses social media to promote the animators who upload videos to its site as a way to help the animation community and encourage animators to apply to the Aniboom Virtual Studio<br />Abel started working with Aniboom May 1, 2010<br />Reviewed protocols and methodology<br />Revised rules so that Aniboom would have a higher real engagement with the community <br />
Changed method of engagement with viewers <br />Changed protocol of posting animations<br />Doubled daily average views<br />Doubled revenue generated from YouTube<br />
– <br />Amount of Interaction<br />Abel started May 1st<br />
Every interaction on the Aniboom wall shows up in the stream of the Aniboom followers<br />Every comment / like / share done by a follower shows up on the walls of their friends<br />FB fan growth has been exponential since Aniboom started giving the right content and actively responding to peoples posts in the right way<br />
– <br /><ul><li>Klout score was 22 in May 2010 before Abel started working with Aniboom
Higher Twitter engagement resulted in higher video views on YouTube</li></li></ul><li>Methodology<br />There is no point in spending time on a platform that brings no value. <br />Abel starts with a competitive analysis to see what niche fits your company. <br />Our team builds a strategy plan that is tailored to the goals of your organization. <br />From there our team designs the tactics and does the implementation. <br />
Over 10 years of experience at creating engaging content online
Our team loves writing and people – and it shows in our work</li></li></ul><li>How Abel Works<br />Abel starts with the research and strategy project to see how we work together. <br />After the initial plan is finished you are free to continue with us, implement the plan yourself or hire another company for implementation.<br />Whatever choice you make, we hope you get into the conversations with your customers, it’s worth it.<br />
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