HistoryMajor playersFormat of retailingLocation of thestore7P’sof theorganisationIn housebrandsFutureplans
Levi Strauss & CoFoundersHeadquartersArea servedIndustryOwner(s)EmployeesDivisionsLevi StraussSan Francisco, California, U...
Contd…Levi Strauss & Co. (LS&CO) is a privately held clothingcompany known worldwide for its Levis brand of denimjeans.T...
LeePEPE JEANSKILLERSPYKARWRANGLER
FORMAT OF RETAILINGLS&Co. products are sold through a wide variety of retailformats around the world, including chain and...
LOCATION:CITY No. Of SHOWROOMPUNE 9RANCHI 2PATNA 3NEW DELHI 15NOIDA 4HYDERABAD 7BANGLORE 12
PRODUCT:-The company design and markets jeans and jeans related pants,casual, skirts, jacket and related accessories for ...
PRODUCT PRICERED TAB 900-1399RED LOOP 1400-1999RED PREMIUM 2000-2999RED SUPER PREMIUM 2999-above
PLACE...To provide desired products at proper place.To fulfil the requirements of every locality according to thetaste o...
ManufacturerRetailer Factory outletDistributerConsumer
For the promotion of sales Levi Strauss & Co. adopt avery effective but comprehensive strategy. Levis pays attention to ...
Levi’s uses the following promotional strategies topromote its productPersonal selling- Personal selling by the represen...
PEOPLEEMPLOYEES:- Approximately 11,800 worldwide• 5,400 in the Americas• 4,200 in Europe• 2,200 in Asia PacificSTAFF:Well...
PROCESSDocument:-Document process identify risk and controls.Validation:- validate that key risks are covered in the pro...
PHYSICAL EVIDENCEThe Retail outlets of Levi’s products are mainly in big mallsand now it is also available in Small towns...
IN HOUSE BRANDS:BRANDS:The products of Levi Strauss & Co are sold under threebrands:Levis®:Since their invention in 187...
khaki category since the brands 1986 launch,and is now available in numerous countries.Levi Strauss Signature™:In 2003 t...
FUTURE PLANS:Levi s sees gr owt h f rom newproduct cat egories, r et ailnet work expansion and or ganicgr owt h in t he e...
The overall domest ic denimmarket in t he t op six met ros isest imat ed at 12 million piecesannually. The mass-priced s...
presented by:Ravi Kumar:39Sandipkumar:41Shithil Kumar:43
Levisretail 110302065141-phpapp02
Levisretail 110302065141-phpapp02
Levisretail 110302065141-phpapp02
Levisretail 110302065141-phpapp02
Levisretail 110302065141-phpapp02
Levisretail 110302065141-phpapp02
Levisretail 110302065141-phpapp02
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Levisretail 110302065141-phpapp02

  1. 1. HistoryMajor playersFormat of retailingLocation of thestore7P’sof theorganisationIn housebrandsFutureplans
  2. 2. Levi Strauss & CoFoundersHeadquartersArea servedIndustryOwner(s)EmployeesDivisionsLevi StraussSan Francisco, California, U.S.Worldwide ClothingTextile10,000+Levis, Dockers, Signature by Levi Strauss& Co.
  3. 3. Contd…Levi Strauss & Co. (LS&CO) is a privately held clothingcompany known worldwide for its Levis brand of denimjeans.The company began producing denim overalls in the 1870s,modern jeans were not produced until the 1920s Levi Strauss & Co. is a worldwide corporation organizedinto three geographic divisions:Levi Strauss Americas (LSA), based in the San Franciscoheadquarters;Levi Strauss Europe, Middle East and Africa (LSEMA), basedin Brussels; and Asia Pacific Division (APD), based in Singapore
  4. 4. LeePEPE JEANSKILLERSPYKARWRANGLER
  5. 5. FORMAT OF RETAILINGLS&Co. products are sold through a wide variety of retailformats around the world, including chain and departmentstores, approximately 15,000 franchise stores dedicated tobrands in the company-operated retail network, multi-brandspecialty stores, mass channel retailers, and both company-operated and retailer Web sites. There are approximately 2,000 retail stores dedicated toselling this brands around the world.
  6. 6. LOCATION:CITY No. Of SHOWROOMPUNE 9RANCHI 2PATNA 3NEW DELHI 15NOIDA 4HYDERABAD 7BANGLORE 12
  7. 7. PRODUCT:-The company design and markets jeans and jeans related pants,casual, skirts, jacket and related accessories for men, women andchildren.Levis brand- men ,women and kids jeans, jeans related products,knit and woven tops, outer wear and accessories.Dockers- men, women and boys casual pants, shorts, skirts, knitand woven tops,outer wear and accessories.Slates- men and women pants, skirts, tops,jackets,outer wear,accessories.
  8. 8. PRODUCT PRICERED TAB 900-1399RED LOOP 1400-1999RED PREMIUM 2000-2999RED SUPER PREMIUM 2999-above
  9. 9. PLACE...To provide desired products at proper place.To fulfil the requirements of every locality according to thetaste of the peopleTo increase the brand equity by reaching every corner of theworld Promotion.To equalize the demand and supply of products at all places.
  10. 10. ManufacturerRetailer Factory outletDistributerConsumer
  11. 11. For the promotion of sales Levi Strauss & Co. adopt avery effective but comprehensive strategy. Levis pays attention to the publicity of its products. Themajor source of promotion of Levi’s is done by creatingpublic relations.Brand Ambassdor:AkshAy kumAr
  12. 12. Levi’s uses the following promotional strategies topromote its productPersonal selling- Personal selling by the representative ofthe organization takes place face to face with finalconsumers.Mass selling- Levis does mass selling to inform a bulk ofpersons by advertisingAdvertising Medium :The advertising media used by thecompany are :-TelevisionFashion Magazines, NewspapersInternetBill boards, banners etc.
  13. 13. PEOPLEEMPLOYEES:- Approximately 11,800 worldwide• 5,400 in the Americas• 4,200 in Europe• 2,200 in Asia PacificSTAFF:Well dressed and with in uniform.Staff member have a good command over language witha good communication skill.Most of the staff is localised and a well known to locallanguage.
  14. 14. PROCESSDocument:-Document process identify risk and controls.Validation:- validate that key risks are covered in the processes ,check whether controls are working effectively.Remediation:- take corrective actions when controls are notdesign properly or not working as design.Testing:- test controls by taking sample from populationperiod.Reporting:- report control platform to management.
  15. 15. PHYSICAL EVIDENCEThe Retail outlets of Levi’s products are mainly in big mallsand now it is also available in Small towns which is easilyreached by the High class and Middle class people.There is no other company with a comparable global presencein the jeans and casual pants markets.
  16. 16. IN HOUSE BRANDS:BRANDS:The products of Levi Strauss & Co are sold under threebrands:Levis®:Since their invention in 1873, Levis® jeans havebecome one of the most successful and widelyrecognized brands in the history of the apparel industry.Dockers® :Dockers® brand, which pioneered the movementtoward business casual, has led the U.S.
  17. 17. khaki category since the brands 1986 launch,and is now available in numerous countries.Levi Strauss Signature™:In 2003 the launch of the Levi StraussSignature™ brand, giving value consumers high-quality and fashionable clothing from a companyon which the consumers trust.
  18. 18. FUTURE PLANS:Levi s sees gr owt h f rom newproduct cat egories, r et ailnet work expansion and or ganicgr owt h in t he exist ingbusiness.Levi s is a f ut ure brand in t heI ndian cont ext . I t hasexcellent brand archit ect ur ein place, and it is perf orming
  19. 19. The overall domest ic denimmarket in t he t op six met ros isest imat ed at 12 million piecesannually. The mass-priced segment of Rs300-500 account s f or six millionpieces. The mid-priced market —up t o Rs 1,000 — chips in wit ht hree million pieces, while t he
  20. 20. presented by:Ravi Kumar:39Sandipkumar:41Shithil Kumar:43

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