SEO Tips from Website Grader Lessons from 2,732,332 websites
Timeline of SEO Time Period Ranking Algorithm Before 2000 • Context (web page content) • Context 2000 to 2010 • Authority (links) • Context • Authority 2010 and Beyond • Personalization (social media and personal info)
SEO Before 2000 Ranking Algorithm: f(n): Context
Which Page Gets #1 Ranking?Search: “business software” vs.Result: HubSpot.com = #1HubSpot has stuffed all the metadata and textfields with lots of keyword phrases, including“business software”, “business”, etc.
Why Links are Votes to Google• Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this• Links are online recommendations 1. A link: www.HubSpot.com 2. Anchor text: Internet Marketing 3. Link is from a trusted website
SEO Tips for 2010 and Beyond • Lots of pages • Search spider friendly • Keyword-rich content • Link-worthy content • Promote content to get links • Publish more often • Build a large social following • Engage your social following
Suggested Next Steps The Basics: • Read the “Inbound Marketing” Book • Grade your website: www.WebsiteGrader.com More Advanced: • Tips for Twitter, Facebook, LinkedIn: • www.HubSpot.com/marketing-hubs