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Evaluation question 5 media

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  • 1. How did we establish the Genre?  At first we did not establish our genre, we went a different way to most films. The beginning of our film adopted a school theme which conveyed a very calm tone. Later in our piece however, we changed tone to convey that of a drama thriller genre.  This tonal shift helped us draw in the attention of the audience, preventing them from loosing interest. Furthermore, the irregular approach to the film helps us to attract more viewers, and keep the audience entertained.
  • 2. How can we identify with the characters?  Our idea to use a school as our main focus and location of the film helps our target audience relate to the characters in the film. For example, the headmaster, and the pupils of the school.  This again encapsulates the audience and draws them into our piece, and keeps them entertained throughout.
  • 3. How we established a Cliff Hanger  Through having a cliff hanger toward the end of our sequence we were able to maintain the attention of the audience.  The unexpected twist was designed to leave the audience wanting more, and captivates them into the film.
  • 4. Addressing the Audience  We intend to market our film in a variety of different ways in order to address our audience. From our market research, we have found that our piece is more suitable for that of the younger generation, so we have used Web 2.0 YouTube and multiple movie sites such as Empire and IMDB to advertise our film. This also seemed appropriate due to the popularity of the internet.  This also seemed appropriate due to the popularity of the internet.