Ellie Goulding - Under the SheetsTechnicalThe lights flash at the same time as the beat of the drum, toemphasis the beatLong shot establishes the setting for the video and the singersclothing, the singer is dressed in casual clothesThe video contains multiple shots of the singer complied into one,a long shot is used to show all the shots used. The video pans to theright for most of the video. The video is also entirely performance.
Slow motion and a mid shot are used to convey the singer’s expression.A clip is overlaid to show multiple images of the singerThe drum hits are in time with the song to emphasis the beat again.A close up of the drum is used to show the gold glitter being hit
Convention Genre MeaningIndie/pop genre – features entirely performance, and the shots arebright and colourful (a lot of gold glitter is used)CarlssonElectronic shaman, as the video clips are edited to make there seemlike there is more than one of the singer in the shot, slow motionis also used.ShoreSurface without substance, as there is no storyline. Clichéd imagery, as it’s just a constant performance.GoodwinThought beats, as the lighting and drum hits are in time with the beat. The video also uses technical aspects, as the video clips are edited to make there seem like there is more than one of the singer in the shot, slow motion is also used.