Social and Cultural Meaning of           NetworksShinya ICHINOHE Keiwa College Niigata, Japan                    Backgroun...
Made by Vincenzo Cosenza
Outline• Social Media and its Impact• Social Media in Japan and East Asia• The Great East Japan Earthquake and  Networks
Social Media and its Impact
Differences among services• Open or Closed• How to categorize  friends  – Make Groups what    you want show (g+, Fb)  – Ma...
Social Media and Revolution• Social Media Supported Rebel Campaign happened  in Tunisia, Egypt and…  – Moldovas "Twitter R...
UK                                 Moscowby Nicobobinus                   Photo by mpeake            Occupy Wall Street (U...
Social Media in Japan    and East Asia
Social Media in Japan and East Asia• Gradually domestic providers lose their  position
mixi• Japanese SNS, started in 2004• It had the largest share (subscribers) in  Japan• But recently the leading position c...
Mixi has already dropped                from the top?• Nielsen excluded visitors (clicks) from external  links to mixiNiel...
• Korean biggest SNS, Started in 1999• Owned by SK telecom
You too, Cyworld?• Korea Times pointed out that Visitors of  Facebook in Korea surpassed Cyworld. Source: Rankey.com
by KESO• Sina weibo (Twitter Clone) has 100 million subscribers  (Global: Twitter 300 million / Facebook 800 million)
A new Twitter record made byJapanese: “Castle in the Sky”
Tabelog• Manufactured (fake) comments on the famous  Restaurant listing site “Tabe-log” (Eat Log)• Some agents sold to res...
The Great East Japan Earthquake and             Networks     Photos by Rumiko Yoshida
Communication Restriction Control       Blue: Restricted Red: Connected  平成23年版 情報通信白書 / White Paper on Telecommunications...
Search “Earthquake” on Yahoo! Japan Source: Yahoo! Japan Staff Blog
Outside Tohoku• Social Media were used by many people in  Tokyo Area  – Especially about train delay and other specific   ...
NHK allowed simultaneousdistribution through LiveStreaming service                                     Radiko, IP Simulcas...
Fukushima No.1 Nuclear Power Plant            and Live Streaming                              Photo by fumiPeople wanted u...
False Rumor:            harmful materials in rain ? Somebody tweeted the rain after fire were harmful and was retweeted ag...
Which became more reliable?         NHK (Public         Broadcasting)         Portal Site  Social Media   University /   R...
Which became less reliable?               Government               Broadcasting Station (Private)                Social Me...
Google Person Finder• Started 3 hours after the  earthquake• “crowd sourcing” trial   – Papers put in the board of     she...
Project Fumbaro(hang on) Eastern               Japan• Amazon Wishlist was used to show what refugees  need and users could...
Supporting Elder People1. Younger people work and   support for them2. Set up more community   radio station3. Develop sim...
Summary• In South Korea and Japan, domestic web services (SNS)  is losing their leading positions.• As for Japanese contex...
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Social and Cultural Meaning of Networks

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Social and Cultural Meaning of Networks

  1. 1. Social and Cultural Meaning of NetworksShinya ICHINOHE Keiwa College Niigata, Japan Background : Information Law
  2. 2. Made by Vincenzo Cosenza
  3. 3. Outline• Social Media and its Impact• Social Media in Japan and East Asia• The Great East Japan Earthquake and Networks
  4. 4. Social Media and its Impact
  5. 5. Differences among services• Open or Closed• How to categorize friends – Make Groups what you want show (g+, Fb) – Make Lists which you want to see (Tw)• Integration between search and SNS
  6. 6. Social Media and Revolution• Social Media Supported Rebel Campaign happened in Tunisia, Egypt and… – Moldovas "Twitter Revolution" April, 2009 – #iranelection (Iran) #urumqi (China)• Divided over the role of social media• Social Media is not the sole cause of revolution• Revolution in “Organizing” (by Daisuke TSUDA) – Connecting and organizing people to join in the movement – Appealing their Legitimacy to ask for the support from outside
  7. 7. UK Moscowby Nicobobinus Photo by mpeake Occupy Wall Street (US) By david_shankbone
  8. 8. Social Media in Japan and East Asia
  9. 9. Social Media in Japan and East Asia• Gradually domestic providers lose their position
  10. 10. mixi• Japanese SNS, started in 2004• It had the largest share (subscribers) in Japan• But recently the leading position come to be doubtful.
  11. 11. Mixi has already dropped from the top?• Nielsen excluded visitors (clicks) from external links to mixiNielsen Netview, Nov., 2011
  12. 12. • Korean biggest SNS, Started in 1999• Owned by SK telecom
  13. 13. You too, Cyworld?• Korea Times pointed out that Visitors of Facebook in Korea surpassed Cyworld. Source: Rankey.com
  14. 14. by KESO• Sina weibo (Twitter Clone) has 100 million subscribers (Global: Twitter 300 million / Facebook 800 million)
  15. 15. A new Twitter record made byJapanese: “Castle in the Sky”
  16. 16. Tabelog• Manufactured (fake) comments on the famous Restaurant listing site “Tabe-log” (Eat Log)• Some agents sold to restaurants the paid service to write good comments and ratings.• Japanese Consumer Affairs Agency started investigation and Tabelog issued warning about 39 companies.• Suggestion: Necessity to build reliable network in advance
  17. 17. The Great East Japan Earthquake and Networks Photos by Rumiko Yoshida
  18. 18. Communication Restriction Control Blue: Restricted Red: Connected 平成23年版 情報通信白書 / White Paper on Telecommunications 2011
  19. 19. Search “Earthquake” on Yahoo! Japan Source: Yahoo! Japan Staff Blog
  20. 20. Outside Tohoku• Social Media were used by many people in Tokyo Area – Especially about train delay and other specific topics – Realtime Search by Google ( suspended last july) – Firehose (Streaming API) Provided by Twitter
  21. 21. NHK allowed simultaneousdistribution through LiveStreaming service Radiko, IP Simulcast Radio,Nico Nico Nama Housou temporally removed area( After unauthorized transmission) restriction
  22. 22. Fukushima No.1 Nuclear Power Plant and Live Streaming Photo by fumiPeople wanted unedited sources about the accident.Niconico nama housou and Ustream streamedmost of all press conferences by government or TEPCO.
  23. 23. False Rumor: harmful materials in rain ? Somebody tweeted the rain after fire were harmful and was retweeted again and againICHIHARA (Chiba OilFactory) , 11th Mar. 2011,Photo: asahi.com
  24. 24. Which became more reliable? NHK (Public Broadcasting) Portal Site Social Media University / Research Institute GovernmentBroadcasting Station (Private) Newspapers Source: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
  25. 25. Which became less reliable? Government Broadcasting Station (Private) Social Media University / Research Institute Newspapers NHK (Public Broadcasting) Portal SiteSource: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
  26. 26. Google Person Finder• Started 3 hours after the earthquake• “crowd sourcing” trial – Papers put in the board of shelters are shot, uploaded. – Their texts are input in the service by users manually – They called cooperation through Twitter – 5000 users contributed• “We trusted people” (Masashi Kawashima from Google)
  27. 27. Project Fumbaro(hang on) Eastern Japan• Amazon Wishlist was used to show what refugees need and users could send them soon.
  28. 28. Supporting Elder People1. Younger people work and support for them2. Set up more community radio station3. Develop simple and easy-to- use device. WX02A (Willcom)
  29. 29. Summary• In South Korea and Japan, domestic web services (SNS) is losing their leading positions.• As for Japanese context, social media is not deemed as tool of connecting people for social (political) movement in spite there are many tech savvy people.• The Great East Japan Earthquake made us recognize the importance of social media together with traditional media to exchange localized and realtime information.• In other hand, we need to consider how to support elder people continuously.

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