SOCIAL MEDIA AND SEOThe impact of social media on search<br />with Nick Shin @shinng<br />April 2, 2011<br />
Please live tweet!<br />Highly encouraged…<br />Use hashtag#smacc2011<br />Adding my Twitter handle @shinngwill allow me t...
What we’ll cover<br />(1) Benefits of social media and SEO<br />(2) Social media strategy framework<br />(3) Best practice...
Blah, blah, blah<br />I love what I do and am constantly learning in this evolving industry.<br />
SEO Matters<br />83%<br />
SEO Matters<br />80%<br />76%<br />
Social Media Matters?<br />Average 20-min period in 2010, <br /><ul><li>1.6MM wall posts
2.7MM photos uploaded
10.2MM comments posted.</li></li></ul><li>
Yes, social media matters<br />Last year:<br />3 years<br />2 months<br />1 day<br />
Yes, social media matters<br />Now:<br />3<br />2<br />1 week<br />
Yes, social media matters<br />456<br />
Yes, social media matters<br />6,939<br />
Yes, social media matters<br />100,000,000<br />
Yes, social media matters<br />1MM or 1/s<br />
Yes, social media matters<br />60 days;<br />60 years<br />
Yes, social media matters<br />
Benefits of social media and SEO<br />
(1)<br />(2)<br />(3)<br />
SEO Benefits<br />CONTENT<br />
SEO benefits<br />LINKS<br />
SEO benefits<br />VISIBILITY<br />
Implementing SEO without leveraging social media is an uphill battle<br />
Implement this 5 step social media strategy framework<br />
Social media strategy framework<br />(1)  Research<br />
Social media strategy framework<br />(2)  Create a Goal with Measurable Objectives<br />
(2)  Create a Goal with Measurable Objectives<br />GOAL:  <br />-“Through the engagement of social media communities, our ...
(2)  Create a Goal with Measurable Objectives<br />Be SMART about your<br />OBJECTIVES:  <br />-“Increase the ratio of pos...
Create a Goal with Measurable Objectives<br />Specific<br />Measurable<br />Attainable<br />Realistic/relevant<br />Timely...
Social media strategy framework<br />(3)  DevelopaContent strategy<br />
Social media strategy framework<br />(4) Optimize tactical mix<br />
Social media strategy framework<br />Measure<br />
Best practices and tips in <br />social media optimization<br />
Best practice #1<br />Headlines<br />
Descriptions<br />Best practice #2<br />
Best practice #3<br />Keyword Tags<br />
TWITTER for SEO<br />SEO benefits:<br /><ul><li>Sharability of content
Take up valuable real estate on search engines
Twitter feed syndication
Google and Bing look at RTs and authority of user for organic rankings</li></li></ul><li>Optimize TWITTER<br />Optimize:<b...
Tweets
Use hashtags
Be retweetable
Use a URL shortener that 301 redirects like bit.ly
Provide relevant content and be helpful</li></li></ul><li>Optimize YOUTUBE<br />Optimize:<br /><ul><li>Include keywords in...
Always include a bit.ly URL in the description - include http://
When embedding video on your blog, include a transcript</li></li></ul><li>FACEBOOK for SEO<br />SEO benefits:<br /><ul><li...
Take up valuable real estate on search engines
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Social Media and SEO: The Impact of Social Media Marketing on Search

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Social media and SEO go hand in hand. This was an 1 1/2 session I gave at the Social Media and A Cappella Conference (#smacc2011) on April 2, 2011. Twitter: @shinng. Email: marketingshindig[at]gmail[dot]com

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  • Thank you for sharing. Truly being present or having an account in various social media can also help a website to rank higher in search engines.
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  • Twitter: @shinng. Email: marketingshindig[at]gmail[dot]com
    Transcript isn’t working so I’ve added a few notes to some of the slides:
    Slide 1 - It’s a hand in hand relationship

    Slide 5 - 83%, that’s the percentage of those who use search engines to find specific products or brands according to econsultancy. SEO matters.

    Slide 6 - According to econsultancy, 80% use search engines before purchasing online while 76% use search engines before purchasing offline. SEO Matters.

    Slide 9 - According to Twitter, it took 3 years, 2 months and 1 day from the very first Tweet to the billionth Tweet

    Slide 10 - Now it only takes users 1 week to send a billion Tweets. The rapid use of Twitter by companies, celebrities, and as a way to communicate across the world is evident now more than ever. Just mind boggling to me…

    Slide 11 - a new Tweets per second record was set at 456 when Michael Jackson died on 6/25/2009.

    Slide 12 - A new tweets per second record was set 4 seconds after midnight in Japan on New Year’s Day 2011 at 6,939. proves how fast social media has been growing for the past year and that social media is and will continue to be a core piece to the majority of companies and industries.

    Slide 13 - who cares

    Slide 14 - To put it into a bit of context, roughly 1 million new LinkedIn members signed up each week, which is the equivalent of a rate faster than one member per second. This proves that more and more professionals are joining LinkedIn to be connected. Networking is and always will be the most powerful relationship builder and LinkedIn facilitates this.

    Slide 15 - According to YouTube, more video is uploaded in 60 days than all 3 major US networks created in 60 years. YouTube is a vital part of those who find the need to participate in social media.

    Slide 18 - Push=social media; pull=SEO. You want to have a combination of both in your mix.

    Slide 19 - Branding visibility leads to traffic leads to inbound links

    Slide 20 - Most major social network sites are nofollowed.

    Slide 21 - More content to optimize beyond your website Take up more real estate in SERPs Search engine reputation management

    Slide 23 - Search engines do actually follow the links and index the web pages they are referring to Some people think that they also do actually pass along link juiice

    Slide 24 - More online awareness of your brand leads to more mentions, which leads to more searches for your brand and more visitors to your site. Links on social media sites may help content get indexed by search engines faster

    Slide 34 - Tactics=social media networks like Twitter, FB, LI, etc

    Slide 37 - SEO friendly while being catchy=ideal

    Slide 38 - Extension of headline.

    Slide 39 - To organize and group keywords within internal search engines on social media networks (not Google, Yahoo, etc). This matters.
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  • It’s a hand in hand relationship
  • 83%, that’s the percentage of those who use search engines to find specific products or brands according to econsultancy. SEO matters.
  • According to econsultancy, 80% use search engines before purchasing online while 76% use search engines before purchasing offline. SEO Matters.
  • According to Twitter, it took 3 years, 2 months and 1 dayfrom the very first Tweet to the billionth Tweet
  • Now it only takes users 1 weekto send a billion Tweets. The rapid use of Twitter by companies, celebrities, and as a way to communicate across the world is evident now more than ever. Just mind boggling to me…
  • Last year a new Tweets per second record was set at 456 when Michael Jackson died on 6/25/2009.
  • A new tweets per second record was set 4 seconds after midnight in Japan on New Year’s Day 2011 at 6,939.proves how fast social media has been growing for the past year and that social media is and will continue to be a core piece to the majority of companies and industries.
  • who cares
  • To put it into a bit of context, roughly 1 million new LinkedIn members signed up each week, which is the equivalent of a rate faster than one member per second. This proves that more and more professionals are joining LinkedIn to be connected. Networking is and always will be the most powerful relationship builder and LinkedIn facilitates this.
  • According to YouTube, more video is uploaded in 60 days than all 3 major US networks created in 60 years. YouTube is a vital part of those who find the need to participate in social media.
  • Push=social media; pull=SEO. You want to have a combination of both in your mix.
  • Branding visiblitytrafficinbound links
  • Most major social network sites are nofollowed.
  • More content to optimize beyond your websiteTake up more real estate in SERPsSearch engine reputation management
  • Search engines do actually follow the links and index the web pages they are referring toSome people think that they also do actually pass along link juiice
  • More online awareness of your brand leads to more mentions, which leads to more searches for your brand and more visitors to your site. Links on social media sites may help content get indexed by search engines faster
  • Tactics=social media networks like Twitter, FB, LI, etc
  • SEO friendly while being catchy=ideal
  • Extension of headline.
  • To organize and group keywords within internal search engines on social media networks (not Google, Yahoo, etc). This matters.
  • (a few min 5:20pm)
  • Transcript of "Social Media and SEO: The Impact of Social Media Marketing on Search"

    1. 1. SOCIAL MEDIA AND SEOThe impact of social media on search<br />with Nick Shin @shinng<br />April 2, 2011<br />
    2. 2. Please live tweet!<br />Highly encouraged…<br />Use hashtag#smacc2011<br />Adding my Twitter handle @shinngwill allow me to connect with you easier!<br />
    3. 3. What we’ll cover<br />(1) Benefits of social media and SEO<br />(2) Social media strategy framework<br />(3) Best practices and tips in social media optimization<br />What I’ll be blabbing about before the good stuff…<br />Me (just for a couple minutes)<br />A few stats - the “token” slides<br />
    4. 4. Blah, blah, blah<br />I love what I do and am constantly learning in this evolving industry.<br />
    5. 5. SEO Matters<br />83%<br />
    6. 6. SEO Matters<br />80%<br />76%<br />
    7. 7. Social Media Matters?<br />Average 20-min period in 2010, <br /><ul><li>1.6MM wall posts
    8. 8. 2.7MM photos uploaded
    9. 9. 10.2MM comments posted.</li></li></ul><li>
    10. 10. Yes, social media matters<br />Last year:<br />3 years<br />2 months<br />1 day<br />
    11. 11. Yes, social media matters<br />Now:<br />3<br />2<br />1 week<br />
    12. 12. Yes, social media matters<br />456<br />
    13. 13. Yes, social media matters<br />6,939<br />
    14. 14. Yes, social media matters<br />100,000,000<br />
    15. 15. Yes, social media matters<br />1MM or 1/s<br />
    16. 16. Yes, social media matters<br />60 days;<br />60 years<br />
    17. 17. Yes, social media matters<br />
    18. 18. Benefits of social media and SEO<br />
    19. 19.
    20. 20. (1)<br />(2)<br />(3)<br />
    21. 21.
    22. 22. SEO Benefits<br />CONTENT<br />
    23. 23.
    24. 24. SEO benefits<br />LINKS<br />
    25. 25. SEO benefits<br />VISIBILITY<br />
    26. 26.
    27. 27. Implementing SEO without leveraging social media is an uphill battle<br />
    28. 28. Implement this 5 step social media strategy framework<br />
    29. 29. Social media strategy framework<br />(1) Research<br />
    30. 30. Social media strategy framework<br />(2) Create a Goal with Measurable Objectives<br />
    31. 31. (2) Create a Goal with Measurable Objectives<br />GOAL: <br />-“Through the engagement of social media communities, our goal is to increase brand identity”<br />
    32. 32. (2) Create a Goal with Measurable Objectives<br />Be SMART about your<br />OBJECTIVES: <br />-“Increase the ratio of positive mentions to negative mentions by 50% in 6 months”<br />-”Increase referral traffic to website by 25% using social media tactics by the end of the year<br />
    33. 33. Create a Goal with Measurable Objectives<br />Specific<br />Measurable<br />Attainable<br />Realistic/relevant<br />Timely<br /> SMART<br />
    34. 34. Social media strategy framework<br />(3) DevelopaContent strategy<br />
    35. 35. Social media strategy framework<br />(4) Optimize tactical mix<br />
    36. 36. Social media strategy framework<br />Measure<br />
    37. 37. Best practices and tips in <br />social media optimization<br />
    38. 38. Best practice #1<br />Headlines<br />
    39. 39. Descriptions<br />Best practice #2<br />
    40. 40. Best practice #3<br />Keyword Tags<br />
    41. 41. TWITTER for SEO<br />SEO benefits:<br /><ul><li>Sharability of content
    42. 42. Take up valuable real estate on search engines
    43. 43. Twitter feed syndication
    44. 44. Google and Bing look at RTs and authority of user for organic rankings</li></li></ul><li>Optimize TWITTER<br />Optimize:<br /><ul><li>Profile
    45. 45. Tweets
    46. 46. Use hashtags
    47. 47. Be retweetable
    48. 48. Use a URL shortener that 301 redirects like bit.ly
    49. 49. Provide relevant content and be helpful</li></li></ul><li>Optimize YOUTUBE<br />Optimize:<br /><ul><li>Include keywords in title, description and keyword tags
    50. 50. Always include a bit.ly URL in the description - include http://
    51. 51. When embedding video on your blog, include a transcript</li></li></ul><li>FACEBOOK for SEO<br />SEO benefits:<br /><ul><li>Sharability of content
    52. 52. Take up valuable real estate on search engines
    53. 53. Google and Bing look at links shared on Facebook Pages for organic rankings
    54. 54. SEO for internal Facebook search engine possible</li></li></ul><li>Optimize FACEBOOK (PAGE)<br />Optimize:<br /><ul><li>Complete the info page
    55. 55. Share photos and videos, AND links
    56. 56. Headline is important, include keywords
    57. 57. For a specific campaign, include call to action within the update AND attach a link
    58. 58. Provide relevant content and be helpful</li></li></ul><li>Optimize FLICKR<br />Optimize:<br /><ul><li>Include keywords in the title, description, and tags
    59. 59. Include links in the description to refer traffic to your site, but there’s no direct SEO benefit.</li></li></ul><li>LINKEDIN for SEO<br />SEO benefits:<br /><ul><li>Optimize your profile and include keywords
    60. 60. Participate in Q&A
    61. 61. Join groups</li></li></ul><li>
    62. 62.
    63. 63. Recap<br />Benefits of social media and SEO<br />Implementing a 5 step social media strategy framework<br />Best practices and tips in social media optimization<br />
    64. 64. Thank you!<br />Any questions?<br />Nick Shin (@shinng)<br />Online Marketing Strategist (SEO, social media, PPC, web analytics)<br />marketingshindig@gmail.com<br />http://www.marketingshindig.com<br />http://www.linkedin.com/in/nicholasshin<br />http://www.slideshare.net search for user ‘shinng’<br />http://www.twitter.com/shinng<br />
    65. 65. Resources<br />SEO resources<br />http://www.mattcutts.com<br />http://www.searchengineland.com<br />Social media resources<br />http://www.socialmediaexaminer.com<br />http://www.mashable.com<br />Stats<br />http://econsultancy.com/us/blog/7027-20-stats-you-might-not-know-about-user-search-behaviour<br />
    66. 66. Image credits<br />Slide 1 - http://www.flickr.com/photos/nagy/4082274/<br />Slide 4 - http://www.flickr.com/photos/denverjeffrey/5133538450/<br />Slide 5 - http://www.flickr.com/photos/edsweeney/4330049107/sizes/m/in/photostream/<br />Slide 8-9 - http://www.flickr.com/photos/opensourceway/5364620846/<br />Slide 10 - http://www.flickr.com/photos/neeyumi/3794341784/<br />Slide 11 - http://www.flickr.com/photos/darthale/5310377925/sizes/z/in/photostream/<br />

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