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Presented by: Shinjini Sur            @shinjinisur
Klout | noun/Klaut/ measuring tool•   Standard of Influence•   Score from 1 to 100•   Average score is not 50•   Access to...
True Reach | noun  /trureech/ number of people influenced by user• Used to calculate Klout• Filters out spammers and bots ...
Amplification | noun /aamplifike shun/ the amount of influence• Used to calculate Klout• Tracks people who respond and spr...
Network | noun /net werk/ influence of people engaged• Used to calculate Klout• Measures the influence of connections• Mor...
Is this measure relevant?Is this measure arbitrary?Is this measure useful?
Incentives for Use
Klout Points
Klout Perks
@cocacola        @pepsi           @mashable@unmarketing    @lancomeparis     @lorealparisfr@tigerwoods      @ricebunny    ...
Thank you for listening                 @shinjinisur
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Klout

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A short presentation about Klout and it's features.

Published in: Business, Technology
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Transcript of "Klout"

  1. 1. Presented by: Shinjini Sur @shinjinisur
  2. 2. Klout | noun/Klaut/ measuring tool• Standard of Influence• Score from 1 to 100• Average score is not 50• Access to various SM sites• Three distinct measures
  3. 3. True Reach | noun /trureech/ number of people influenced by user• Used to calculate Klout• Filters out spammers and bots for accuracy• Accounts taking action on UGC
  4. 4. Amplification | noun /aamplifike shun/ the amount of influence• Used to calculate Klout• Tracks people who respond and spread UGC• High reciprocated action = high score
  5. 5. Network | noun /net werk/ influence of people engaged• Used to calculate Klout• Measures the influence of connections• More influential people = higher score
  6. 6. Is this measure relevant?Is this measure arbitrary?Is this measure useful?
  7. 7. Incentives for Use
  8. 8. Klout Points
  9. 9. Klout Perks
  10. 10. @cocacola @pepsi @mashable@unmarketing @lancomeparis @lorealparisfr@tigerwoods @ricebunny @ladygaga@charliesheen @yorkuniversity @schulichschool
  11. 11. Thank you for listening  @shinjinisur
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