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Exploring a heterogeneous and
fragmented digital ecosystem:
Mobile content



                                     H.Shin
...
Mobile ecosystem
 analog -> digital
Convergence
heterogenous, fragmented
mobile television and video
mobile music
mobile game
mobile adult
mobile personalization
mobile user-generated content
mob...
1. player
2. structure of content businesses
3. circumstances
A first approach

creative content
processed information


   Although boundaries are not well defined
New categorization

adapted, repurposed
original, augmented
Activities

Creation /Production
Delivery /Distribution /Access
Use /Consumption /Interaction
Business model

different origins and cultures of
mobile market players.
mobile & content
Business model

flexible, application-centric,
user-determined configurations.
Business model

welled garden vs internet-like
The unexpected guest

device supplier and
application providers’
new roles
The circumstances
for mobile usage

Local and context-aware content
User-created and user-generated
content
Conclusion


 Convergence
Module, Openness
Exploring A Heterogeneous And Fragmented Digital Ecosystem
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Exploring A Heterogeneous And Fragmented Digital Ecosystem

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Transcript of "Exploring A Heterogeneous And Fragmented Digital Ecosystem"

  1. 1. Exploring a heterogeneous and fragmented digital ecosystem: Mobile content H.Shin Digital Media and Communication Lab
  2. 2. Mobile ecosystem analog -> digital
  3. 3. Convergence
  4. 4. heterogenous, fragmented
  5. 5. mobile television and video mobile music mobile game mobile adult mobile personalization mobile user-generated content mobile publishing mobile advertising mobile gambling
  6. 6. 1. player 2. structure of content businesses 3. circumstances
  7. 7. A first approach creative content processed information Although boundaries are not well defined
  8. 8. New categorization adapted, repurposed original, augmented
  9. 9. Activities Creation /Production Delivery /Distribution /Access Use /Consumption /Interaction
  10. 10. Business model different origins and cultures of mobile market players. mobile & content
  11. 11. Business model flexible, application-centric, user-determined configurations.
  12. 12. Business model welled garden vs internet-like
  13. 13. The unexpected guest device supplier and application providers’ new roles
  14. 14. The circumstances for mobile usage Local and context-aware content User-created and user-generated content
  15. 15. Conclusion Convergence
  16. 16. Module, Openness
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