Exploring A Heterogeneous And Fragmented Digital Ecosystem

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Exploring A Heterogeneous And Fragmented Digital Ecosystem

  1. 1. Exploring a heterogeneous and fragmented digital ecosystem: Mobile content H.Shin Digital Media and Communication Lab
  2. 2. Mobile ecosystem analog -> digital
  3. 3. Convergence
  4. 4. heterogenous, fragmented
  5. 5. mobile television and video mobile music mobile game mobile adult mobile personalization mobile user-generated content mobile publishing mobile advertising mobile gambling
  6. 6. 1. player 2. structure of content businesses 3. circumstances
  7. 7. A first approach creative content processed information Although boundaries are not well defined
  8. 8. New categorization adapted, repurposed original, augmented
  9. 9. Activities Creation /Production Delivery /Distribution /Access Use /Consumption /Interaction
  10. 10. Business model different origins and cultures of mobile market players. mobile & content
  11. 11. Business model flexible, application-centric, user-determined configurations.
  12. 12. Business model welled garden vs internet-like
  13. 13. The unexpected guest device supplier and application providers’ new roles
  14. 14. The circumstances for mobile usage Local and context-aware content User-created and user-generated content
  15. 15. Conclusion Convergence
  16. 16. Module, Openness

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