Andrew Shingleton Block 3
History <ul><li>The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and ...
Products <ul><li>NIKE DUNKS </li></ul><ul><li>JORDAN SERIES </li></ul><ul><li>BLAZERS </li></ul>
Headquarters <ul><li>Beaverton, Oregon </li></ul><ul><li>Over 5,000 employees </li></ul><ul><li>Established headquarters i...
CEO <ul><li>Mark Parker </li></ul><ul><li>$18.6 billion excess revenue </li></ul><ul><li>45.25 stock price </li></ul><ul><...
Competitors
Success? <ul><li>Excellent marketing strategy </li></ul><ul><li>Appealing material and break through running technology </...
Slogans <ul><li>JUST DO IT </li></ul><ul><li>BECOME LEGENDARY </li></ul><ul><li>MICHAEL JORDAN </li></ul><ul><li>TIGER WOO...
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Project

  1. 1. Andrew Shingleton Block 3
  2. 2. History <ul><li>The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike the Greek goddess of victory. </li></ul><ul><li>Started as a distributer. </li></ul><ul><li>Excellent marketing strategies </li></ul>
  3. 3. Products <ul><li>NIKE DUNKS </li></ul><ul><li>JORDAN SERIES </li></ul><ul><li>BLAZERS </li></ul>
  4. 4. Headquarters <ul><li>Beaverton, Oregon </li></ul><ul><li>Over 5,000 employees </li></ul><ul><li>Established headquarters in 1990 </li></ul>
  5. 5. CEO <ul><li>Mark Parker </li></ul><ul><li>$18.6 billion excess revenue </li></ul><ul><li>45.25 stock price </li></ul><ul><li>Rising 5 year performance of 22% </li></ul>
  6. 6. Competitors
  7. 7. Success? <ul><li>Excellent marketing strategy </li></ul><ul><li>Appealing material and break through running technology </li></ul><ul><li>Ads produce appealing products to athletes </li></ul>
  8. 8. Slogans <ul><li>JUST DO IT </li></ul><ul><li>BECOME LEGENDARY </li></ul><ul><li>MICHAEL JORDAN </li></ul><ul><li>TIGER WOODS </li></ul>

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