All of a Twitter? Caroline Chambers (and “Friends”!) Chamber Breakfast - May 2009

What is Social Media? Social Media is information content… intended to facilitate communications, and influence interaction between peers and with public audiences. This is typically done via the internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. http://www.wikipedia.org

Social Media is information content… intended to facilitate communications, and influence interaction between peers and with public audiences.

This is typically done via the internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.

http://www.wikipedia.org

“ Social media is people having conversations online.”

• Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…to name just a few!) The conversations are powered by… Expert Source TWITTER user: @ shaawasmund

So what does that mean – and why should I care?

Social-networking Sites Are Officially More Popular Than Porn Sites TIME, OCTOBER 13, 2007 1 2 3 Expert Source TWITTER user: shaawasmund

12,000,000 articles >100,000,000 video views per day 10 hours of video uploaded per minute Over 15 million registered accounts Almost 40,000 people logged in at any moment 200,000,000 blogs 73% of active online users have read a blog 45% have started their own blog 39% subscribe to an RSS feed Almost 450,000 RSS feeds 67% have joined a social network

>100,000,000 video views per day

10 hours of video uploaded per minute

Over 15 million registered accounts

Almost 40,000 people logged in at any moment

200,000,000 blogs

73% of active online users have read a blog

45% have started their own blog

39% subscribe to an RSS feed

Almost 450,000 RSS feeds

It’s not a fad Social media has created a fundamental shift in the way we communicate The old communication model was a monologue Expert Source TWITTER user: shaawasmund

Social media has created a fundamental shift in the way we communicate

The old communication model was a monologue

Baby Boomer born 1946-1961

Generation X – Born 1961-1981

Generation Y – Born 1982-2000

And say hello to Generation C – The Millennial - Born 2000 onwards Cash not credit Creators Control Connected Channelled Creative Community “ Consumer 2.0” Communicators Charted

Only 18% of TV ad campaigns generate positive ROI 90% of people who can skip TV ads, do Only 14% of people trust advertisements The average person is exposed to 3,000 advertising messages/day...

The new communication model is a dialogue

Which means it IS …. Transparent Inclusive Authentic Vibrant Consumer-driven NOT … Organized Exclusive “ On Message” Controlled Product-driven Expert Source TWITTER user: shaawasmund

Is Everyone Doing It? On-line shoppers in the UK over Christmas 2008 spent £4.6 billion * 273,0000 DVLA car tax discs sold every week mySociety.org – 9 million signatures on petitions 93% of graduates under 70 are on line * Source – Cap Gemini E-Retail Sales Data Index Expert Source TWITTER user: helenmilner

On-line shoppers in the UK over Christmas 2008 spent £4.6 billion *

273,0000 DVLA car tax discs sold every week

mySociety.org – 9 million signatures on petitions

93% of graduates under 70 are on line

So what's all the fuss about Twitter 10 million people – visited Twitter worldwide in Feb 09 Drawing and Tracking Attention Increase Brand awareness 2 way process – not advertising

10 million people – visited Twitter worldwide in Feb 09

Drawing and Tracking Attention

Increase Brand awareness

2 way process – not advertising

What Can You Use Twitter For? Personal Branding Get Feedback Recruit Specialist Staff Direct traffic Read News Make New Friends Network for benefits . Use it as a ToDo list . Business Management Notify Your Customers Take Notes Event Updates Find Prospects Provide Live coverage Time Management and Analysis . Set Up Meetings . Acquire Votes Expert Source TWITTER user: doshdosh

Personal Branding

Get Feedback

Recruit Specialist Staff

Direct traffic

Read News

Make New Friends

Network for benefits .

Use it as a ToDo list .

Business Management

Notify Your Customers

Take Notes

Event Updates

Find Prospects

Provide Live coverage

Time Management and Analysis .

Set Up Meetings .

Acquire Votes

Just Like Off-Line Networking? Dress Your Best Do Your Research On Who You Want To Know Decide On How Much Time A Week Break The Ice By Being Personable Build Rapport But Don’t Over Do It Be Transparent “ You Can’t Take It Back” Be A Giver Not A Taker Take A Long Term Perspective Advertise You’re On Twitter Always Mind Your Manners Have Goals For Contacts And Conversion Expert Source TWITTER user: SolSolutions

Dress Your Best

Do Your Research On Who You Want To Know

Decide On How Much Time A Week

Break The Ice By Being Personable

Build Rapport But Don’t Over Do It

Be Transparent

“ You Can’t Take It Back”

Be A Giver Not A Taker

Take A Long Term Perspective

Advertise You’re On Twitter

Always Mind Your Manners

Have Goals For Contacts And Conversion

The Mechanics of using Twitter Go to www.youtube.com Type “how to use Twitter” into the search box Watch the videos “ how to use twitter” results 1 - 20 of about 7,980

Go to www.youtube.com

Type “how to use Twitter” into the search box

Watch the videos

“ how to use twitter” results 1 - 20 of about 7,980

Connect With Me carolinechamber http://channelchamber.blogspot.com/ http://www.linkedin.com/in/carolinechambers The Channel Chamber Group Channel Chamber Training Famousatlast