An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
The meta description tag describes in a little more detail what's on your page
It's what displays below the title in your search engine listing
Keep it under 150 characters to be sure it doesn't get cut off
Make each description relevant to the page it's on
The meta keywords tag can be the same for all
the pages on your site
Not all search engines use this tag when
ranking sites - but it can't hurt to include it
Use a list of words and phrases with no commas in between (search engine spiders are programmed to read only a certain number of characters in the keyword tag if they read it at all - commas just take up space)
Black Hat SEO – refers to various “tricks of the trade” that are often questioned as “ethical” by some SEOs. Typically refers to a tactic intended to misrepresent a website by displaying different information to the search engine versus the user. >> hidden text, redirects, etc.
“ Ethical SEO” – refers to methods used to improve rankings while still presenting the same information to both users and search engines.
Link Farms – sites/pages that may have thousands of links, often to unrelated sites. Typically they provide these links in exchange for links to their site in an attempt to improve their rankings. Reciprocal linking is common and generally accepted when not excessive and an attempt is made to provide value to the site visitor.
Google Bombing – establishing links with certain anchor text in order to achieve a high ranking for that term. Again, this becomes questionable when an attempt is made to misrepresent the website.