Twitter For Lawyers
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Twitter For Lawyers



Presentation by Shaun Dakin to the DC Bar on Twitter for lawyers.

Presentation by Shaun Dakin to the DC Bar on Twitter for lawyers.



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Twitter For Lawyers Twitter For Lawyers Presentation Transcript

  • Internet 2.0 and the Law: Twitter Shaun Dakin: CEO & Founder 05/21/2009
  • Agenda • Twitter (social media) – What is it? • Twitter and Lawyers • Twitter Tips • Discussion And Questions
  • Why Twitter?
  • Lawyers Using Twitter Today
  • Twitter? Tweet? What Are You Doing? 140c 1. Micro-blogging 2. Broadcast Instant Messaging 3. A time sink
  • Twitter Basics • Twitter – • To Tweet – The act of Twittering in 140 characters • To Follow – To follow someone on Twitter • Follower – Someone who follows you • @Replies – People who “talk” directly to you vs. broadcast thoughts = – @IsCool what do you think about lawyers? • Direct Messages – Like email • Favorites – bookmarking specific Tweets
  • My Twitter Account: @EndTheRoboCalls
  • The Worldwide Conversation • Twitter is Great for open conversations
  • Twitter Search: Where You Listen To The Conversation
  • How Do You Start? • Just Do It. Free. • How do I get people to care? – Be authentic (no spamming, self promotion) – Be interesting (remember high school) – Be conversational – Follow people that you are interested and may be interested in you – Engage with people that contact you – Answer Questions
  • How Do You Get Others To Listen? • ReTweet other people’s Tweets (like forwarding an email)
  • What to ReTweet • Whatever you think others will be interested in. – News – Tips – How To – Breaking News – Anything
  • What to ReTweet • Whatever you think others will be interested in.
  • Add Value By Asking and Answering Questions • I asked my followers a question this week:
  • How Often? • As much as you care to. Seriously. – People will either listen or not
  • Hashtags Are The Key To Following The Worldwide Conversation • Hashtags - #WhatEverYouWantToPutHere • Used with Twitter Search to monitor conversations • Like “tags” on webpages and blogs • Very event driven – Elections (#VoteReport) – Crisis (#Mumbai) – Movies / TV (Idol)
  • Twitter Search and HashTags
  • Twitter and Law
  • How Many Lawyers On Twitter?
  • Law Firms on Twitter
  • Womble Carlyle
  • McDermott
  • Tools and Tips
  • Don’t Do It, seriously • Social Media Takes Time, Lot’s Of It • You Must Be Engaged – Immediately and authentically • Resource Allocation Decisions – Can’t be an intern
  • Twitter Tools - TweetDeck What: Visualize multiple searches and create groups
  • Twitter Tools - HootSuite What: Tool to manage multiple Twitter Accounts; schedule Tweets in the future and Get Stats.
  • Twitter Tools - TweetLater What: Tool to manage multiple Twitter Accounts and schedule Tweets in the future AND auto follow
  • Twitter Tools - Twitterfeed What: Automatically update your Twitter account with your blog posts.
  • Twitter Search And Variants
  • My Favorite - Twazzup
  • Questions • Contact Information: – Shaun Dakin: – Twitter: • @EndTheRobocalls (Business) • @IsCool (Personal) – 703.201.1146 (no robo calls please) – Facebook, Linkedin, Friendfeed, etc…