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Shopping Mood of India by Foreseegame
Shopping Mood of India by Foreseegame
Shopping Mood of India by Foreseegame
Shopping Mood of India by Foreseegame
Shopping Mood of India by Foreseegame
Shopping Mood of India by Foreseegame
Shopping Mood of India by Foreseegame
Shopping Mood of India by Foreseegame
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Shopping Mood of India by Foreseegame

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Foreseegame.com, in association with Microsec Research presents herewith an Online Survey on shopping patterns in India.

Foreseegame.com, in association with Microsec Research presents herewith an Online Survey on shopping patterns in India.

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  • 1. Shopping Mood of India – A Survey A report by foreseegame.com & Microsec Research 17th June 2013 | 1 17th June 2013
  • 2. Shopping Mood of India – A Survey SHOPPING MOOD OF INDIA Executive Summary Foreseegame.com, in association with Microsec Research presents herewith an Online Survey on shopping patterns in India. With ongoing change in consumer behaviour and increased internet and mobile penetration, the last decade has witnessed significant changes in Retailing and Digital Communication in the country. Considering the same, we, at foreseegame.com, felt it appropriate to use the digital communication to understand the pulse of Indian consumers on the pattern of shopping. Foreseegame.com is a unique portal of consumer engagement, which provides a platform for two way communication and engagement between the brand and the consumer using games of foresights. Microsec research is the research wing of Microsec Capital having experienced analysts across the sectors. We used the online feedback from the users of www.foreseegame.com .The users have been registered only on the basis of a unique mobile number and hence, it provides authenticity and genuineness of the participants. The participation is being monitored by Google. About 15000 participants have contributed from all parts of India; however the limitation of this sample is that it is from the group of people who are users of internet. Analyst from Microsec Research is Mr. Nitin Daga and from foreseegame.com, Mr. Atish Roy. The take away points: 1. The traditional corner shop is moving further to a corner and the majority prefers Modern Retail shop followed by online shopping. The online shopping format is gaining sharp ground. 2. Electronic Gadgets are the first preference for shopping online followed by books and clothes. 3. On spending side, India prefers a conservative approach. Majority of people still wants to spend either in cash or using their debit card. When credit is required, most of the people prefer using credit cards. A report by foreseegame.com & Microsec Research 17th June 2013 | 2
  • 3. Shopping Mood of India – A Survey SHOPPING MOOD OF INDIA Executive Summary 4. People like traditional corner shops owing to personal attention and a segment of people still feels traditional corner shops provide value and offer low prices. 5. Freedom of choice and atmosphere are the major attractions for modern retail shops while ease of shopping is liked in online shopping. 6. The discounts offered and low prices do not play a preferential role in the retail format. 7. Low choice of selection and absence of benchmarking in quality are taking away customers from the traditional corner shops, while long queue in modern retail format is not liked by a majority of the customers. 8. On the price front, the traditional corner shop is still taking some priority and some people like the scope of bargaining. No touch and feel factor is keeping customers away from online shopping. 9. Home delivery is not a significant differentiator. While some people enjoy home delivery, some enjoy clubbing of shopping with movie and restaurant. 10. Only 31% participants are in favour of 26% FDI limit in Multi brand retailing. The Popular sentiment is in favour of higher FDI in the same. A report by foreseegame.com & Microsec Research 17th June 2013 | 3
  • 4. Shopping Mood of India – A Survey WHAT CONSUMERS PREFER? Q 1. Which format do you like most for shopping? 17% With growing traction in Modern Retail and Online Shopping, Corner Shops are moving to a corner 38% Corner Traditional Shop Modern Retail Store Online Shopping 45% Q 2. Which of the following things you prefer the most to buy from Online Shopping? Electronic Gadgets are at first preference while buying online, followed by books and clothes 5% 5% 6% Electronic Gadgets 28% 6% Clothes Books Any other 9% Shoes Home Furnishing 16% 9% 16% Kitchen Appliances Bags Toys and Games A report by foreseegame.com & Microsec Research 17th June 2013 | 4
  • 5. Shopping Mood of India – A Survey Q 3. What is the payment option you prefer to avail while shopping? 4% 3% Cash In spending, India prefers conservative cash and debit card payment methods 13% 31% Debit Card Credit Card Credit Card is most preferred in credit purchase Easy EMI 23% Casual Credit 26% Any other WHAT DELIGHTS THEIR MOOD? Q 4. What according to you is the most exciting thing in a traditional corner shop? Personal attention is most liked while shopping from corner shop; low prices also attract customers to these shops Personal Service & Reliability 9% Low Price 11% 38% 11% Speciality Casual Credit 12% Home Delivery 19% High Quality A report by foreseegame.com & Microsec Research 17th June 2013 | 5
  • 6. Shopping Mood of India – A Survey Q 5. What according to you is the most exciting thing in a modern retail mall? Freedom of selection and wide range of products are major attractions in modern malls; apart from offers, experience also matters 7% 4% Freedom of selection from a wide range of choice Low price & discount offers 8% 44% 18% The atmosphere, experience & feel good factor High quality Credit Card acceptability 19% Pride of shopping Q 6. Which one of the following things you find most exciting about online shopping? Ease of shopping, its time saving nature and cash on delivery, at times, attract users to online shopping platforms 5% 5% Ease in shopping & Time saving 10% 40% 15% Cash on delivery Home Delivery Low price Choice of Credit Card High Quality 25% A report by foreseegame.com & Microsec Research 17th June 2013 | 6
  • 7. Shopping Mood of India – A Survey WHAT ANNOYS THEM? Q 7. What is the one thing you dislike about a traditional corner shop? Low choice of selection and lacking quality benchmarks remain unattractive in corner shops 17% 38% Less choice of selection No benchmark of quality 22% Bargaining in price Lack of feel good factor 23% Q 8. What is the one thing that annoys you most in a modern retail store?  Long queue in front of billing counter is the most annoying factor in modern malls  No scope of bargaining is also disliked by consumers Long queue in front of the billing counter 16% 42% 16% No scope of bargaining Car Parking problems 26% Less personal attention A report by foreseegame.com & Microsec Research 17th June 2013 | 7
  • 8. Shopping Mood of India – A Survey Q 9. What is the one thing you find lacking in online shopping? No touch & feel factor 9% Indians prefer to touch and feel the thing they are buying, lack of this keeps users away from Online Shopping 10% 43% 18% Lack of immediate delivery Sharing of credit card information Less choice No clubbing with movie and resturant 20% Q 10. How much Foreign Direct Investment should be permitted in Multi Brand Retail in India?  Only 31% participants favour ‘26% FDI limit’ in Multi brand retail  Popular sentiment is in favour of higher FDI in the same 9% 15% 45% Up to 51% Up to 26% Up to 76% 31% Up to 100% A report by foreseegame.com & Microsec Research 17th June 2013 | 8

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