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Advertisement Media Scheduling
Advertisement Media Scheduling
Advertisement Media Scheduling
Advertisement Media Scheduling
Advertisement Media Scheduling
Advertisement Media Scheduling
Advertisement Media Scheduling
Advertisement Media Scheduling
Advertisement Media Scheduling
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Advertisement Media Scheduling

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Advertising Management

Advertising Management

Published in: Marketing, Technology, Business
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Transcript

  • 1. ADVERTISIN G MEDIA SCHEDULIN G
  • 2. INTRODUCTION Media Plan Media Mix Media Class Media Vehicle
  • 3. • The process • The media plan includes: strategy, objectives, media choices, media schedule for placing messages • “Everything must fit together”
  • 4. MEDIA OBJECTIVES • Geographical scope • Geo-targeting • Gross impressions: sum of exposures
  • 5. • Frequency • Reach: spread/exposure • Effective frequency: the number of times the target audience need to be exposed to a message before the objectives of the advertises is met
  • 6. SCHEDULING • Scheduling refers to the pattern of advertising timing, represented as plots on a yearly flowchart. • The plots indicate the pattern of scheduled times that coincide with favorable selling periods.
  • 7. TYPES OF SCHEDULING • Continuity • Flighting • Pulsing
  • 8. THANK YOU

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