I am a passionate User Experience Strategist, focused on optimizing the Customer Experience through User Research Insights & User Centered Design Processes. Adoption, Engagement, ROI (Return on Investment), & Envisioning the Customer Journey serves as strategic goals to ensure a common vision. These goals help frame the tactical methods applied during the Discovery Phase & validate the desired MVP (Minimal Viable Product) and business requirements.
Seasoned working within a variety of business cultures, and industrial processes - including an Agile-Scrum Dual-Track (parallel discovery & development) model - I am often instrumental in facilitating collaboration between different stakeholders (Product Owner, Technical Lead, User Experience Lead, Customer Services, and the Customer), using techniques such as story-mapping, game-storming, and contextual-inquiry based affinity mapping, & rapid-prototyping.
Customer Experience means factoring in the people, process, context, and the products. My approach in design and research is grounded in Lean-UX techniques balanced with classic Cooper-Design methods, which factors in fundaments of Interaction-Design & Ethnographic-style Contextual Inquiry.
The ideal experience resonates a “system” that is holistically sound, with consistent language & design patterns & paradigms, which is seamless, and most importantly leaves you feeling smart & delightful. I validate user satisfaction and usability through a variety of methods, factoring in- scope, time, budget, design-phase, and strategic goals. My deliverables include research & market-trends, usability feedback, story-maps, framework-overviews, and user-personas. I also create hand-sketches, wireframes, as well as both low-fi & hi-fi prototypes to collaborate & communicate design vision to different stakeholders.