• Bright Light
• Low humidity
• Spring & summer: water when dry at the top,
winter and fall: allow the soil to dry
completely between waterings
• Needs very little fertilizer
• Grow best at 74 to 80 deg day and 55 at night
• Propagate by cuttings or leaves but cuttings
need to callus over first.
• Pests: mealy bugs or scale
• the business activity of presenting
products or services in such a way as to
make them desirable
• “There is only one valid definition of a
business purpose: to create a customer”
• Who are the customers I want to find,
develop, & keep?
• What products and services must I offer to
develop these customers?
• Unique for each product
• Need to correctly identify the correct
market for the products
• SWOT analysis is a tool for auditing an
organization and its environment.
• It is the first stage of planning and helps
marketers to focus on key issues.
• Threats } External
• Guerrilla marketing is an unconventional
system of promotions that relies on time,
energy and imagination rather than a big
• Guerrilla marketing tactics are unexpected
• The term was coined and defined by Jay
Conrad Levinson in his 1984 book
Guerilla Marketing Examples
• Identify Customer • We conducted
– Purchase history surveys last fall
• Likelihood to purchase • Results:
• Product preferences – Most of the teachers
– Flower Arrangements and students do not
– Single Flowers
buy flowers here
– Flowers to wear
– Balloons – Concentrate efforts on
• Price limitations those who do
• Today - Select a floral or related product to market
• Identify the Placement of the product
– Who will you sell them to?
– How will you sell them?
• Plan a promotion for them
– How will you convince people that they should by them
– What pricing strategy will you use?
• Tomorrow – Make a sign for your business to highlight
• Product 1: -
– Romantic Rose bouquet
– Good quality flowers – not discount – not OTT
• Placement –
– Selling in a busy shopping center,
– Selling to adults on their way home from work
– Packaged and ready for pick-up without waiting
• Promotion –
– Signage with happy couples
– Catchy slogan about flowers make my day
– Bright – noticeable colors
– Moderate – above grocery store – below HE florist