5 4 advertising

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5 4 advertising

  1. 1. Floral Design Advertising Plant: Bromeliad Term: Advertising
  2. 2. Bromeliad Urn Plant <ul><li>Flowering – Usually will only flower once in their lifecycle. Flowers last 6 – 9 mos. </li></ul><ul><li>Temp: 60 – 85 </li></ul><ul><li>Bright indirect sunlight </li></ul><ul><li>Keep soil evenly moist </li></ul><ul><li>Feed monthly spring – fall </li></ul><ul><li>Pests: Scale </li></ul><ul><li>Propagate by cutting off plantlets at the base of the parent plant. </li></ul>
  3. 3. Advertising <ul><li>Paid promotional activities. Supplying information to the public to induce people to buy a product. </li></ul>
  4. 4. Planning for advertising <ul><li>Any plan should address the following stages: </li></ul><ul><ul><li>Who is the potential TARGET AUDIENCE of the advert? </li></ul></ul><ul><ul><li>WHAT do I wish to communicate to this target audience? </li></ul></ul><ul><ul><li>Why is this message so IMPORTANT to them? </li></ul></ul><ul><ul><li>What is the BEST MEDIUM for this message to take </li></ul></ul><ul><ul><li>What would be the most appropriate TIMING ? </li></ul></ul><ul><ul><li>What RESOURCES will the advertising campaign need? </li></ul></ul><ul><ul><li>How do we CONTROL our advertising and monitor success? </li></ul></ul>
  5. 5. Media <ul><li>Websites: Local </li></ul><ul><li>Newspaper </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Billboards </li></ul><ul><li>Magazines </li></ul><ul><li>New Media - texting </li></ul>
  6. 6. Branding <ul><li>Strategy to differentiate products and companies, and to build economic value for both the consumer and the brand owner. </li></ul><ul><li>A brand is a logo </li></ul><ul><li>A brand is a company - Coca-Cola. </li></ul><ul><li>A brand is a risk reducer - familiarity </li></ul><ul><li>A brand is a personality , beyond function: Ipod vs MP3 </li></ul><ul><li>A brand is a cluster of values, - Banana Republic </li></ul><ul><li>A brand is added value - Mercedes </li></ul><ul><li>A brand is an identity or image - Volvo </li></ul><ul><li>A brand is a relationship - Chipotle </li></ul>
  7. 7. Signage <ul><li>1 st impressions are everything </li></ul><ul><li>4-10 sec to convey your message </li></ul><ul><li>Message can’t convey everything </li></ul><ul><li>Most important: </li></ul><ul><ul><li>Name of the Company </li></ul></ul><ul><ul><li>Idea of what they sell </li></ul></ul><ul><ul><ul><li>Not a list </li></ul></ul></ul><ul><ul><li>Feeling generated by the image </li></ul></ul>
  8. 8. Marketing Project <ul><li>Select a floral or related product to market </li></ul><ul><li>Identify the Placement of the product </li></ul><ul><ul><li>Who will you sell it to? </li></ul></ul><ul><ul><li>How will you sell it? </li></ul></ul><ul><li>Plan a promotion for it </li></ul><ul><ul><li>How will you convince people that they should buy? </li></ul></ul><ul><li>Pricing </li></ul><ul><ul><li>What pricing strategy will you use? </li></ul></ul><ul><li>Make an advertisement for your product </li></ul>
  9. 9. Example <ul><li>Product 1: - </li></ul><ul><ul><li>Romantic Rose bouquet </li></ul></ul><ul><ul><li>Good quality flowers – not discount – not OTT </li></ul></ul><ul><li>Placement – </li></ul><ul><ul><li>Selling in a busy shopping center, </li></ul></ul><ul><ul><li>Selling to adults on their way home from work </li></ul></ul><ul><ul><li>Packaged and ready for pick-up without waiting </li></ul></ul><ul><li>Promotion – </li></ul><ul><ul><li>Signage with happy couples </li></ul></ul><ul><ul><li>Catchy slogan about flowers make my day </li></ul></ul><ul><ul><li>Bright – noticeable colors </li></ul></ul><ul><li>Pricing </li></ul><ul><ul><li>Moderate – above grocery store – below HE florist </li></ul></ul>
  10. 10. Mixed Bouquet

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