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  • 1. Floral Design Advertising Plant: Bromeliad Term: Advertising
  • 2. Bromeliad Urn Plant
    • Flowering – Usually will only flower once in their lifecycle. Flowers last 6 – 9 mos.
    • Temp: 60 – 85
    • Bright indirect sunlight
    • Keep soil evenly moist
    • Feed monthly spring – fall
    • Pests: Scale
    • Propagate by cutting off plantlets at the base of the parent plant.
  • 3. Advertising
    • Paid promotional activities. Supplying information to the public to induce people to buy a product.
  • 4. Planning for advertising
    • Any plan should address the following stages:
      • Who is the potential TARGET AUDIENCE of the advert?
      • WHAT do I wish to communicate to this target audience?
      • Why is this message so IMPORTANT to them?
      • What is the BEST MEDIUM for this message to take
      • What would be the most appropriate TIMING ?
      • What RESOURCES will the advertising campaign need?
      • How do we CONTROL our advertising and monitor success?
  • 5. Media
    • Websites: Local
    • Newspaper
    • TV
    • Radio
    • Billboards
    • Magazines
    • New Media - texting
  • 6. Branding
    • Strategy to differentiate products and companies, and to build economic value for both the consumer and the brand owner.
    • A brand is a logo
    • A brand is a company - Coca-Cola.
    • A brand is a risk reducer - familiarity
    • A brand is a personality , beyond function: Ipod vs MP3
    • A brand is a cluster of values, - Banana Republic
    • A brand is added value - Mercedes
    • A brand is an identity or image - Volvo
    • A brand is a relationship - Chipotle
  • 7. Signage
    • 1 st impressions are everything
    • 4-10 sec to convey your message
    • Message can’t convey everything
    • Most important:
      • Name of the Company
      • Idea of what they sell
        • Not a list
      • Feeling generated by the image
  • 8. Marketing Project
    • Select a floral or related product to market
    • Identify the Placement of the product
      • Who will you sell it to?
      • How will you sell it?
    • Plan a promotion for it
      • How will you convince people that they should buy?
    • Pricing
      • What pricing strategy will you use?
    • Make an advertisement for your product
  • 9. Example
    • Product 1: -
      • Romantic Rose bouquet
      • Good quality flowers – not discount – not OTT
    • Placement –
      • Selling in a busy shopping center,
      • Selling to adults on their way home from work
      • Packaged and ready for pick-up without waiting
    • Promotion –
      • Signage with happy couples
      • Catchy slogan about flowers make my day
      • Bright – noticeable colors
    • Pricing
      • Moderate – above grocery store – below HE florist
  • 10. Mixed Bouquet