3 18 Retail Flower Shops

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3 18 Retail Flower Shops

  1. 1. Chain of Distribution Term: Full-service flower shop Flower: Solidago
  2. 2. Solidago <ul><ul><li>Availability: *Year Round* </li></ul></ul><ul><ul><li>Color: yellow – can be dyed red </li></ul></ul><ul><ul><li>Air-dries well; often contains long enough laterals to be used individually. </li></ul></ul><ul><ul><li>Small filler flower, also canbe used as a line element in smaller-scaled designs. </li></ul></ul><ul><ul><li>Longevity: days 7-10 </li></ul></ul><ul><ul><li>Sold by Bunch </li></ul></ul><ul><ul><li>Cost: $5/bunch </li></ul></ul>
  3. 3. Full-service flower shop <ul><li>A flower shop that provides every floral product and service needed by customers including delivery and wire-service </li></ul>
  4. 4. Warrenton Full-Service Shops <ul><li>A Budding Affaire – By Sheetz </li></ul><ul><li>C&S Flowers – by bowling alley </li></ul><ul><li>Designs by Theresa – Main Street </li></ul><ul><li>Village Flowers – Main Street </li></ul>
  5. 5. Retail Floral Businesses <ul><li>Most are individually owned or family operated employing fewer than ten people </li></ul><ul><li>Many people operate flower businesses from their basements or garages </li></ul><ul><ul><li>Especially wedding florists </li></ul></ul>
  6. 6. Limited Service Shops <ul><li>Also called stem shops </li></ul><ul><li>May be located in malls, hospitals or grocery stores </li></ul><ul><li>Primarily sell cut flowers or bouquets </li></ul><ul><li>May have limited prepared arrangements </li></ul><ul><li>May take orders for limited items </li></ul><ul><li>Don’t deliver </li></ul><ul><li>Don’t take wire orders </li></ul><ul><li>Limited offerings </li></ul>
  7. 7. Units of Purchase <ul><li>Flowers are purchased in units called bunches. </li></ul><ul><li>The number of stems per bunch varies for each flower. </li></ul><ul><li>Usually the pricing is based on “stems” not “blooms” so spray and filler flowers are cheaper than singles. </li></ul><ul><li>If it says “bunch” but does not give a number, it is bunched by weight, number of open buds, or the stem size. Use 10 for pricing estimates. </li></ul>
  8. 8. Name this Flower
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  25. 25. Today <ul><ul><li>Finish International Flowers </li></ul></ul><ul><ul><li>Design Case – Update </li></ul></ul><ul><ul><li>Quiz </li></ul></ul><ul><ul><li>Complete Notebooks if you have missed days </li></ul></ul>Tomorrow

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